The case for augmented reality in museums and exhibition halls

© 2016 Emozionella. All rights reserved.
TRANSFORMING THE
MUSEUM AND EXHIBITION
HALLS EXPERIENCE WITH
WEARABLE AR
Copyright © 2019 Emozionella®. All rights reserved.230619K

CONTENTS
About Emozionella
Experiences
Implementa0on Plan
Appendix

Providing the easiest
solu0on for superior
Wearable AR
experiences in
museums and
exhibi3on halls.

OUR STORY
MADRID
HEADQUARTERS
SALES AREAS
SPAIN
FINLAND
UK
4
SERVICES
STRATEGY
CONCEPT
OPERATIONAL
DEVELOPMENT
EXPERIENCE AND CONTENT
DESIGN
4
INTERNET3D and Sé
Digital y Lánzate
Awarded among top
start-ups
LENOVO
Official Supplier
WEB
SUMMIT
Selected
Business
Strategy
selling starts
SPAIN & UK
SELLING
STARtS
AR concept
selling starts
2017: Business Consul3ng Services2016: Defining The Vision
AR app dev
selling starts.
TOP AR
projects in
Spain
Cer0fied
Epson AR
Developer
MOVERIO
AR glasses
reseller
Selling
Support
services
AR turnkey
products
deployments
Selling AR for
Industry sector
Reselling AR HW
FINLAND
Sales start
2018: AR Development 2019: AR Deployment
BUSINESS AREAS
AR SOLUTIONS
SMARTWATCH APPS
ARTIFICIAL INTELLIGENCE
3

Copyright © 2019 Emozionella®. All rights reserved.
CULTURE
MARKETINGEVENTS
EDUCATIONTOURISM
WHY BRANDS CHOOSE US
We put extra focus on creating a solution that is
extremely easy to manage for you and your
users.
End-to-end AR solutions that cover concept
design, business case creation, experience
design, app development and Care services.
Turnkey solutions
Easy operational management
Our experienced AR designers create
stunning graphics, videos, audio
tracks and 3D animations.
AR content creation

We create AR experiences that
dynamically place context
around artworks: graphics,
texts, anima?ons and videos.
Free art from its physical
limitaIons

With AR, you can empower
visitors to look at art objects and
see enhanced details or bring
single elements into mo?on. This
creates a deeper emo?onal
connec?on between the work of
art and the viewer.
Empower visitors to dive
deeper into your exhibiIons

We can recreate and animate
objects, animals and bring
them to life. It is an
extraordinary way to
experience art and history.
Breathe new life into art

Gamiﬁca?on makes learning
and interac3ng with art
natural and exci?ng: an
experience all your visitors will
remember.
Drive interacIon with
gamiﬁcaIon

SMART GLASSES: TRUE AR EXPERIENCE
Audio
Video
Mobile apps
3d capability
Augmented reality
EmoJonal
engagement
Smartphone Smart glassesAudioguide
• It puts emphasis on the device
• It is isola0ng experience (you
look at the screen)
• It is average, nothing really new
• It puts emphasis on art
• Drives new interest in culture
• It is exci3ng
• It is an experience you can share
Smart glasses
Smartphone

WHY EMOZIONELLA OVER READY MADE PLATFORMS
Basic AR
Smart glasses support
InteracJon between visitors and art-piece
GamiﬁcaJon
Content in storytelling mode
AR as a product to resell
360 Immersive
Possibility to add extra funcJon
Payment opJons Flexible Monthly fee
Ready made
AR experience
plaOorms
Not possible — or — needs extra development
Exciting, valuable
AR experience
Standard, nothing
really new

WHY EMOZIONELLA
Typical AR providers focus mainly on the App, leaving many
demanding ac0vi0es and risks on your museum’s shoulders.
Emozionella takes care of the en0re lifecycle, so it will be
eﬀortless for you to lance manage and more successful among
your visitors. We have also partnership models to share risks.
AR
technology
selection
Opportunity
analysis and
concept
UX Design
App
Development
Content
development
Operational
readiness
Device and
app support
Typically AR providers have a limited focus
Emozionella takes full ownership

YOUR BENEFITS

GET MILLENNIALS
INTO YOUR MUSEUM
Wearable AR enables your exhibi2ons to be immersive, interac2ve and authen2c.
These are the three dis2nc2ve quali2es that will make your museum worth a visit
from a millennial’s perspec2ve.

GROW YOUR
FINANCIAL SUCCESS
Give visitors the op2on to purchase an addi2onal AR service and create a new
revenue stream.

OFFER MORE TO
EXHIBITORS
Venue & on
site services
Promo
services
Digital
services
Enable exhibitors to show their art in a new exciJng way.
AR service

GROW YOUR BRAND
Enhance your
oﬀering
Deliver new
experiences
Show real
innovaIon
Show the world how you are pushing boundaries when it comes to
museum experience and innovaJon

CONTENTS
About Emozionella
Appendix
Experiences
ImplementaIon Plan

PROJECT APPROACH
Design and
prototype
App and content
Development
PilotScope
deﬁni7on

Effort evaluation and detailed
planning
Scope defini3on
Options
Your Objectives
SCOPE
Aligning with you on project scope
and basic needs
Ac0vi0es will start with a kick-off mee0ng in
your head offices where we will show
op0ons and AR examples, listen to your
needs, and analyze your objec0ves.
We then formulate an offer that details the
project scope, possible experience, 0meline
and opera0onal plan.

Emozionella will design the app, create a demo
and test it with real customer for feedback and
improvements.
We are going to select the right technology,
calculate the business case (including for pricing
and cost analysis) and define the opera0onal
plan.
DEFINING THE
EXPERIENCE
YOUR AR
SOLUTION
BUSINESS CASE
Analyzing benefits
vs costs. It includes
pricing and margin.
DESIGN
THINKING
defining the right
process to define
the best solution
for you
CONCEPT
Requirements analysis and
solution definition
This includes creating a demo
prototype
Empathize Define Ideate Prototype Test
We apply Design Thinking

The objec0ve of this phase is to develop the
Experience and readiness for pilot launch
During this phase Emozionella will support also for
marke0ng and branding ac0vi0es (naming,
brochures, content etc.)
Emozionella will visit you to test and let you
evaluate the progress.
Experience
Development
CONTENT
Design and
creation of all
content
READINESS
Operational
readiness
activities
CARE
Setting up local
support in
Finland
EXPERIENCE
& PILOT
PROCESSES
Hand over and training activities will be
carried out during this phase
DEVELOPMEN
T & TESTING
Design
thinking +
agile

When pilot starts, we stand by you as a
partner, ensuring everything delivers as it
should, and support you in the best way
possible.
During this phase together we will evaluate
con0nua0on of sales or not.
PILOT
Care activities
LIVE SUPPORT
Enhancements
This phase is focused at preparing
for a bigger launch
Success analysis
Way forward

You will be able to use the App also
on various exhibi0ons, only content
would need to be changed.
FAST FUTURE
DEPLOYMENT

INDICATIVE TIMELINE
1 -2 weeks
Opportunity Requirements
Analysis
6 - 12 weeks TBD weeks
Analysis
Plan +
oﬀer
Prototype
Survey
Content creaJon
App Development
Readiness
DEFINING THE
EXPERIENCE
DEVELOPMENT PILOTSCOPEAR0 AR1 DP1 JD1 JD2
4 - 6 weeks
Procurement of AR
glasses
Care
Way forward
Analysis

PROJECT TEAM
Past: ADV designing for Coca-
Cola, Telefonica, Unilever, Bankia,
Repsol, Founder "Milk the Agency"
Past Brand design for Unilever,
ADV design campaign for
Renault, Co-founder of "Milk
the Agency"
Past Nokia, Genertel (Generali
Insurance), Sportnetwork
(Amodei Publishing)
Past Ernst & Young,
Noema HR, Asset
Management
Founder
Founder
Fabrizio Quintili
Interactional psychologist / Artificial
intelligence
Raquel Garcia
Senior lead designer
Fabio Valeri
Project manager, R & D
Giuliano Valeri
CEO & CTO
Sales areas
PARTNERS
Past Glitch Hop, Ambient and
Post-Rock
Stefano Ferrari
Senior Sound designer

CONTENTS
About Emozionella
Experiences
Implementa0on Plan
Appendix:
- How we work
- Content creaIon process
- AR technologies

HOW WE WORK
YOUR HALL
EMOZIONELLA
YOUR SUCCESS
AR platforms
AR SDK
AR technology
Market analysis
Product creation
Experience &
content design
Experience +
Product
Development
Business Case
Go To Market
& SupportAR devices
App development
Project
management
TECHNOLOGIES SERVICES

CONTENT CREATION OPERATIONAL APPROACH
Your existing
content
External
resourcesContent created by
Emozionella
Your operational
requirement
Market insights
and business case
We both create and leverage your exis0ng content to create
exci0ng museum experiences.
EMOZIONELLA

- Simultaneous localization and mapping (SLAM)
- Markerless object recognition
- GPS based solutions
- 2D and 3D target types
- Development on Unity with all major AR SDK
The right
technology for
your needs
According to the user journey and the project, the app can be
either preinstalled into the device or to be downloaded by the user.

www.emozionella.com
info@emozionella.com
CONTACT US
This document is produced by Emozionella as general guidance. It is not intended to provide specific advice on your
circumstances. If you require advice or further details, please contact Emozionella.
Copyright © 2019 Emozionella All rights reserved.
ECI_004_EN
Get Smart With Wearable Apps

The case for augmented reality in museums and exhibition halls

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