Project Asbah aims to provides clean drinking water to underprivileged communities which are plagued by the lack of accessibility or affordability for potable drinking water. We provide water at Rs. 4 - Rs. 6 for 20 litres by setting up community water filtration plants in urban slums and rural households.

1. PROJECT
ASBAH
Every Drop, A Promise

2. PROJECT ASBAH
An Overview
Project Asbah aims to provides clean drinking water to
underprivileged communities which are plagued by the lack
of accessibility or affordability for potable drinking water.
We provide water at Rs. 4 - Rs. 6 for 20 litres by setting up
community water filtration plants in urban slums and rural
households.
Water is dispensed through water ATM structures with the
help of rechargeable digitised Asbah cards.
Each Asbah plant also generates livelihood opportunities for
2 women entrepreneurs from members of the community
who act as the operators of the plant.
Asbah has now been able to set up 13 plants which impact
35,750+ people every single day.

3. Project Timeline
Sold 50 terafil filters made
by the potter community
and
impacted
250 lives.
2016
Terafil Filters
2017
Bottled Solutions
Sold 600 Asbah
Bottle solution
impacting
3000 lives
Started setting up
community filtration plant,
each plant impacting
2,750+ lives.
2018
Community Plants

4. Business Model
Step 1
Identification of areas
&
Conducting need
assessments and testings
Step 2
Community
Mobilisation
&
IEC Activities
Step 3
Identification of
Entrepreneurs
&
Deployment
of plant
Step 4
Ensuring
Sustainability
of the plant

5. Step 1 Identification of areas &
conducting need assessments and testings
Assessing govt
records
Identifying prospective
areas through govt.
records, newspaper
articles, etc.
Need assessments
Engaging with locals
and leaders about
perception of water
quality in the area.
Conducting water
testing
Testing water quality
on all parameters
required to meet the
IS 10500 standards.
Getting Authorization
Obtaining permission
from various
departments for
setting up the plant

6. Step 2 Community Mobilisation & IEC Activities
We undertake community
mobilisation, marketing and IEC
activities to build customer trust,
spread awareness and gain traction.
Puppet
Shows
Nukkad Nataks
Workshops
for
Women
Wall Paintings
Kits
DonationHealth Check-up Camps

7. Step 3 Identification of Entrepreneurs &
Deployment of Plant
Selection of entrepreneurs
Asbah engages 2 previously unemployed women, as entrepreneurs
who manage daily operations and finances, ensure maintenance
and enter customer and revenue data into the App.
They are paid an income of Rs. 3,500/month for a 4 hour shift and
a 20% surplus on the profits the plant makes.
Establishing suitable filtration technology
Based on the type of contamination present, suitable technology is
setup. The plants have a capacity of filtering 1,000L of water every
hour and each plant can serve 550 families, impacting 2,750+ lives.
Water is dispensed through water ATM structures by swiping
rechargeable digital asbah cards.

8. Asbah App
We created the Asbah App for paperless integration of data and centralized
fund management, thus seamlessly infusing technology with our project. The
App is handled by our operators, it is used to record revenues, expenses and
track growth.
Rechargeable Digital Asbah Cards
Our customers are issued with Digital Asbah Cards. With every swipe of the
card, 20 litres of water is dispensed and Rs. 4/- is deducted. The card is
rechargeable. Use of the Absah cards makes cash handling and financial
monitoring very simple.
Annual Maintenance Charges
To ensure that our plants is insured against damages, we have Comprehensive
Annual Maintenance Contracts for each of our plants, that cover all costs of
replacement or repair of parts and equipment of the machinery.
Step 4 Ensuring Sustainability
Operational Sustainability

9. Zero Waste Model
Asbah’s RO plants generate waste water in a 1:1 ratio. We are moving towards a
environmentally sustainable ZERO waste model, where we either:
- use technologies such as coagulation and flocculation, biosorption and
nanofiltration which limit waste
- water generation, or
- retulize the wastewater by routing to a nearby toilet complex or a large storage
tank in the slum which residents can use for other non-drinking purposes
Project Asbah, set up India’s first community nano-filtration plant in Wazirpur, Delhi
Solar-Powered Model
Our community water filtration plants are moving towards solar-power operated
models, ensuring optimal utilisation of existing natural resources.
Step 4 Ensuring Sustainability
Environmental Sustainability

10. Step 4 Ensuring Sustainability
Cost Reduction
Initial capital expenditure of 10 lakh rupees (Land+Machinery+Outer Structure) has been reduced to 5 lakh
rupees through collaborations and partnerships with government and corporates.
Of the remaining 5 lakhs, 2.5 lakh rupees for the outer structure is financed through advertising rights
purchased by TATA Steel.
Rent Model
A unique rent based model with Delta Pure Water India Ltd is undertaken for the remaining amount of 2.5
lakhs. A monthly rent of INR 10,500 per month for the plant for a period of 20 months after which the
ownership of the plant is transferred to Asbah.
75% reduction in conventional costs with no initial capital investment required giving every new plant the
ability to pay out its recurring expense through its own revenue.
This rent is financed through the monthly revenues of the plant itself, making our model financially
sustainable.
Financial Sustainability

11. Technologies We Use
Reverse Osmosis
- Installed in areas with high
levels of TDS.
- Clears turbidity, electrical
conductivity, chemical
contamination and coliform
colonies.
Coagulation & Flocculation
- Clears bacterial
contamination
- Wastewater rejection ratio
of just1%
Nanofiltration
- Treats water while
retaining the mineral
properties
- Generates minimal
wastewater

12. Concrete
Structure
Tata Nestin
Structure
Fibre Sheet
Structure
Hard Fibre
Structure
Types of Structures

13. Highest standards of precautionary measures were taken in these
tough times of a humanity threatening illness at all Asbah plants.
The battle against COVID-19 was led by our brave women
entrepreneurs.
- Masks were distributed and worn
- All beneficiaries were hand-sanitised
- Operators handled all cards/cash with medical gloves
- Information about the disease was conveyed through all
plants
- Marking was done to ensure social distancing as water was
being collected
- Collaboration with Zomato for distributing food packages
and with Nine India for sanitary kits distribution.
COVID-19 Crisis Situation- WE DID NOT STOP!

14. Sustainable Development Goals
The project through its core
fundamentals and successful
partnerships ticks off six
United Nations Sustainable
Development Goals (UN SDGs)
mapped across 13 areas of the
country.

15. DCM Shriram
Hardoi, Uttar Pradesh
Hardoi, the aspirational district of Uttar Pradesh, faces acute
water crisis. We have identified and surveyed numerous
villages in Hardoi, which possess need for our intervention.
DCM Shriram Consolidated Ltd- Sugar is a corporate backer
of ours and we have two plants with them in Hariawan and
Loni villages of Hardoi and are in talks to set up a third plant
as well.

16. Human Welfare Foundation
Haryana and Uttar Pradesh
Human Welfare Foundation (HWF), established by a
group of eminent community leaders in 2006, has
become one of India’s leading non-governmental
organizations dedicated to carrying out humanitarian and
development programs to fight poverty and people’s
sufferings.
In collaboration with Human Welfare Foundation, we
have set up a plant in the village of Sikrawa in Mewat,
Haryana, and have entered into an agreement to set up
numerous more plants in Haryana and Uttar Pradesh in
the coming year.

17. Average Monthly Plant Financials
Costs Revenues
Salaries to Operators Rs. 7,000 Average number of daily customers
200 customers/
day
Operating Maintenance Cost Rs. 4,500
Average number of days on which
water is purchased (20 days in
winters, 28 days in summers)
24 days /
month
Electricity Costs Rs. 2,500 Price of 20l of water Rs. 4
Other Miscellaneous Expenses Rs. 1,500 Total Monthly Revenue Rs. 19,200
Total Monthly Costs Rs. 15,500 Total Monthly Revenue Rs. 19,200
Average Monthly Profit* Rs. 3,700
*This amount is used to cover the costs of IEC and community mobilisation activities and to incentivise local
entrepreneurs to ensure the operational sustainability of the plant.

18. Impact
32
entrepreneurs
created
550%
increase in income of
entrepreneurs
35,750+
lives impacted with
clean drinking water
everyday
37.4 million litres
of wastewater
reutilised
Rs. 5.5 crores
savings on health-water
expenditure
(Rs. 630 per family/month)
87%
reduction in water prices
(compared to avg. alternative; from
Rs. 30 to Rs. 4)

19. Future Plan of Action
CSR Based Pan-India Expansion
Asbah envisions to set up
20 new plants, thus making
the dream of potable water
come true for 55,000 people.
Solar-Powered Desalination Plant
In collaboration with GivePower, we’ll
set up a Solar-Powered Desalination
Plant in chennai providing water to
15,600+ people everyday.
New Technologies
Moving towards environmental
sustainability, we are installing advance
technologies and add-ons which will
reduce wastewater generation and make
the plants operationally sustainable.
Water On Wheels
We are underway piloting the concept
of water on wheels, in collaboration
with Janajal, making potable water
accessible to a wider audience

20. Solar- Powered
Desalination Plant
Kallukuttai, Chennai
Chennai, the world’s 3rd most water-stressed city, caught
Asbah’s attention. An idea struck us- solar powered
desalination - converting seawater into drinking water using
solar energy! We joined hands with GivePower, the CSR
organisation of SolarCity, a subsidiary company of Tesla.. We
plan to set up a 30,000 LPD solar-powered desalination plant,
a first in India, in Kallukuttai, a slum in Chennai with 18,000+
households and acute water shortage, thus, impacting
15,600+ lives each day.

21. Haryana
- Mewat
Uttar Pradesh
-Hardoi
- Muzaffarnagar
Delhi
CSR Based
Pan-India Expansion
Target of 20 plants
Asbah aims at expanding at a nation-wide level,
not only strengthening its base in Delhi, Haryana
and Uttar Pradesh, but also reaching to the far
distant pockets of the nation.

22. How can you help?
3
1
CORPORATE SOCIAL
RESPONSIBILITY (water and
sanitation sector under
Schedule VII)
CONNECTING and LINKING
us to experts and markets
leaders, who might be
interested in supporting us.
2
CHARITABLE DONATIONS
from individual donors

23. Financial Requirements
To ensure operational and financial sustainability of our plants in the, we opt for Annual Maintenance Charges @ Rs.1,00,000 (approximately)
from the 9th month to the 24th month, which cover all contingencies with regards to technical defect during this stabilisation period.
*The cost of outer room varies between different types of structures and the location of the plant.
**The cost of ancillary parts (inverter, battery, stabilizer) depends from area to area on the basis of local geo-locational factors.
Prerequisites include a) land of minimum 10ft x 10ft area b) raw water source c) electricity connection
Plant Specifications (1,000 LPH RO) [Features- Automation and Cloud Computing]
PARTICULARS AMOUNT
Technology, Vending Machine, Storage Tanks Rs 3,50,000
Barricade Room Rs 1,50,000*
Ancillary Parts and Miscellaneous Expenses Rs 30,000**
TOTAL Rs 5,30,000
GST (@18%) Rs 95,400
Admin Cost Rs 15,000
GRAND TOTAL Rs 6,40,400

24. Technological Infusion
1. Automated backwash and
cleaning of filters
2. Regular water quality
monitoring and emergency
remote action in case of fall in
water quality below set standards
3. Remote turning on and off of
the plant, as and when required
4. No need for manual
operations, completely
operate-free
1. Qualitative monitoring of water
dispensed and display of Water
Purity Parameters
2. Litres of water dispensed,
revenue collected from cash and
card in a day
3. GPS module for kiosk location
information
4. Uploading of transactions
related to card recharge, water
refill, dispensing transactions to
server using GPRS
Automation Cloud Computing

25. Why invest in us?
HUGE SOCIAL IMPACT-
We create impact not only in the
water sector, but also in the fields of
education, women empowerment,
health and sanitation.
BEST QUALITY-COST RATIO-
We provide the best technologies
and create the largest impact at the
lowest costs.
REGULARLY FUNCTIONING
AT OPTIMUM CAPACITY-
Our plants cater to 550 families
per plant (the highest impact
creation amongst water providers).
FINANCIAL TRANSPARENCY-
All transactions get recorded
through the Asbah App.
ECO-FRIENDLY-
We use eco-friendly technologies
suitable to an area, and reduce
wastewater generation.
FINANCIAL SUSTAINABILITY-
We are not dependant on
external funds for covering our
operational expenses.
QUALITY
FINANCIALS
SOCIAL IMPACT AND
SUSTAINABILITY

26. Achievements
INTERNATIONAL
AWARDS
Winners of the World Water Race
2019 Impact Competition at Silicon
Valley, California, USA out of 120+
project from across the globe.
Winners of the Health Impact
Award at the Asia Social Innovation
Award by Johnson & Johnson
amongst 14 global finalists
scheduled for Hong Kong.

27. RECOGNITION
Shri Narendra Modi
(Prime Minister of India)
Shri Arvind Kejriwal
(Chief Minister, Delhi)
Shri Pranab Mukherjee
(Former President of India)
Achievements

28. GOVERNMENT
APPRECIATION
Letter of Appreciation from the
Ministry of Jal Shakti (Water
Resources) for sustainable action in
water sector
Declared as the Central Implementing
Authority to solve water related issues in 20+
villages of Muzaffarnagar by Union Minister
and MP Dr. Sanjiv Balyan
Achievements

29. Project Partners

30. ASBAH - EVERY DROP, A PROMISE
Creating Partnerships with the Needy!
THANK YOU!