Analysis of H&M in the Canadian market. SWOT-Recommendations.

1. Presented By:
Ziasmin Akter
Cédric Cambier
Marc Maurey
Lucie Raynal
Washiul Sheikh
Abu Saleh Soaib

2. AGENDA
 Company Background
 Current International Strategies
 Canadian Market
 SWOT Analysis
 Current Objectives
 Recommendations
 Conclusion

3. COMPANY BACKGROUND

4. COMPANY BACKGROUND
 One of the world’s largest clothing
companies
 Name came from ‘Hennes Mauritz AB’
 Established in:
– 1947
– Vasteras, Sweden
 Founded by Erling Persson

5. COMPANY BACKGROUND
 Sells clothes and accessories for:
– Women, men, teenagers, kids
 Also sells its own branded cosmetics
 Products are sold:
– In store
– Via catalogues
– Through Internet