What does it take to get global visibility for your product or service. In this fast paced presentation, Mark Miller walks through a proven, five step process that begins with defining your story. From there, influencer marketing can be used to spread your story and build credibility on a global scale.
Using the techniques described in this presentation, the team at Global 360 was able to position the $90 million company for a $260 million buyout by Open Text.
If you are new to influencer marketing, or are interested in a process that can be integrated into your current marketing campaign, this presentation lays the groundwork to get you started. For more information, or help building your program, contact Mark.Miller@EndUserSharePoint.com.
4. My SharePoint Destinations
International
Montreal
Ottawa
Toronto
Birmingham, UK
London
Nottingham, UK
Dubai
Sydney
Canberra, AU
Wellington, NZ
Philippines
Beijing
Shanghai
Switzerland
France
Uruguay
Argentian
Chile
Antarctica
United States
Virginia
Michigan
Florida
Denver
New York City
San Francisco
Los Angeles
Washington DC
Baltimore
Philidelphia
Boston
31. The Influencer Metamorphosis
The Influencer
landscape has
changed
considerably over
the past decade,
Key influencers
are no longer an
easily targeted
single group.
37. Outcome
Received global visibility through external blog posts,
articles and mentions on other sites
Global 360 received exponential increase in number
of hits to site
38. You have a story.
You have an audience.
Now what?
54. Everyone is a Marketer
IOS
Maintenance
Accounting
Order Fulfillment
55. Email Signature
Best Regards,
Mark Miller, Social Media and Community Strategist
PS: Have you hear the sad, true story of „Ira the Invoice‟?
Recent Speaking Engagements
-- Dubai, United Emirates
-- Africa - Johannesburg|Cape Town|Nairobi
-- South America - Argentina| Uruguay |Chile
-- Antarctica (Yes, Antarctica!)
-- Canada – Montreal | Toronto
-- UK – London | Birmingham | Nottingham
-- USA - San Francisco| Boston | New York | Washington DC | Denver
-- Southeast Asia - Beijing | Hong Kong |Singapore | Ho Chi Minh City | Manila
-- Sydney, Australia | Wellington, New Zealand
Community and Global Visibility: A Case Study in Marketing to the SharePoint EcosystemMark Miller, @EUSP,NothingButSharePoint | EndUserSharePointPhoto by Michael Noel
About the Presenter“I help companies create strategic plans to gain global visibility for their products and services through the use of social media tools , online community building and relationship development.” – Mark Miller, @EUSPMark Miller, Senior Storyteller, is recognized internationally for weaving engaging tales to simplify the explanation of complex, technological solutions. He is a serial community builder, participating in the creation of global online communities such as NothingButSharePoint, EndUserSharePoint and NothingButBranding. Mark travels internationally from his home in New York City, speaking on the building of community, methods for using social media to engage an online audience, the uses of SharePoint for enterprise level collaboration, and the future of productivity. His most recent excursion with the “Sharing the Point” team found him in Africa, stopping in Johannesburg, Cape Town, Nairobi , Dar es Salaam, Zanzibar and the summit of Mt. Kilimanjaro.
I have spoken throughout the world at major SharePoint conferences as well as to small, local enthusiast groups.
Debbie and Mark
Ira the Invoicehttp://www.youtube.com/watch?v=RCIK7RsYBKs
Start with “Why” not “What”http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.htmlStart at 3:17…Start with “Why” not “What”
http://www.youtube.com/user/Global360PersonaBPM
Derek WeeksMany speaking engagementsRefreshed every yearConstant participation and growth
Hear the sad, true story of Ira the Invoice
Ira the Invoicehttp://www.youtube.com/watch?v=RCIK7RsYBKs
Community and Global Visibility: A Case Study in Marketing to the SharePoint EcosystemMark Miller, @EUSP,NothingButSharePoint | EndUserSharePointPhoto by Michael Noel