US Utilities have embraced social media to communicate with customers more regularly and interactively, even in such a restrictive format. And they’ve managed to create truly open dialogues. The best tweets- direct, amusing, or creatively informative are celebrated here.
2. BEST Utility Tweets of 2012
Electric Power Utilities across America are
successfully using Twitter to communicate
with their customers.
And, sometimes, there are shiny tweet
gems that are direct, informative, amusing
or all three. Limited to just 140 characters
but unlimited in creativity, some of
Intelligent Utility’s favorites are highlighted
here.
IntelligentUtility.com
3. Party like an environmentalist rock
star
Colorado Springs Utilities
12/31/12:
“Planning a party 2nite? Ring in
2013 with energy savings! Turn
down ur thermostat b4 guests
arrive. Their body heat can help
warm the room”
IntelligentUtility.com
4. Pay your bill with holiday poetry
Huntsville Utilities
12/21/12:
“Make your list;
check it twice.
Paying your utility
bill online is so nice!”
IntelligentUtility.com
5. Be Patriotic
Tampa Electric
11/5/12:
“With our crews in NJ
still helping with
#Sandy, they took time
this weekend to cast
absentee ballots for the
election”
IntelligentUtility.com
6. Puzzling, Fun Riddles
AEP Ohio
8/23/12:
“What‟s 40 ft
long, full of energy &
money saving tips?
AEP Ohio‟s new
energy-efficiency
mobile display at the
Allen County Fair”
IntelligentUtility.com
7. Maintain a sense of Humor
PPL Electric
12/13/12:
“That last tweet should
have read „insulate.‟ (We
love seals too.)” The last
tweet advised consumers
to seal & insult. Typos
happen.
IntelligentUtility.com
8. Explain the problem with pests
Nashville Electric
11/6/12:
Responding to outage
complaints due to rodent
hunger: “The line was down
and so was the squirrel”
IntelligentUtility.com
9. Dinosaurs Rule…especially
dinosaurs named Sheila
Northeast Utilities
4/10/12:
“It‟s alive! CL&P
employees built a
ceremonial switch to
energize
@CTScienceCenter‟s
animatronic dinosaur
Sheila”
IntelligentUtility.com
10. Thanks for viewing!
To read the original
articles in their
entirety, visit
.
IntelligentUtility.com
IntelligentUtility.com