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HEC & Engage Welcome You
• Pierre Francq                               • Hani Kafoury
                                                –   VP Corporate Affairs and Communication
  –   Director,                                     Pharmascience Inc.
      Career Management Services


• Geneviève Côté                              • Pauline Huynh
                                                –   Creative Services Manager
                                                    Engage Presentations
  –   Counsellor

                                              • Danielle Martin
      MBA Career Services Career Management
      Services


• Christian Denis                               –
                                                –
                                                    Intern at Engage Presentations
                                                    JMSB Finance Major

  –   Director of Graduate Services
      Career Management Services
About me
• Native Montréalais
• 20+ years in the healthcare sector
  – Retail
  – Sales
  – Marketing
• Entrepreneur – presentations – since 2005
Outline
1.   Overview                 6.    Conversation Skills
2.   Getting Over Mom’s       7.    Networking Exercise
     Good Intentions          8.    Best Practices
3.   What Networking Is and   9.    Follow-Up Techniques
     What It Isn’t            10.   Ethics
4.   Places to Network        11.   Summary
5.   Networking Accessories   12.   Call to Action
Better to remain silent and be
thought a fool than to speak out
and remove all doubt.
                    ~ Abraham Lincoln
                    16th President of the USA (1809 - 1865 )
Why and Why Not?
1.   Why do you think Networking is important?
2.   What keeps you from Networking more?
5 ½ Considerations for Tonight
1.    What will I get from networking?
2.    Who should I connect with?
3.    How long do I have to be doing this?
4.    What are some reasonable objectives?
5.    Who have I already connected with
5½.   Can I make these work better for me?
Show of Hands,
  who here has at
least one bookmark?
Rules that Moms Teach
 1.           Good things come to those who wait
 2.           Silence is golden
 3.           Wait to be properly introduced
 4.           Don’t talk to strangers

Adapted from D. Fine, The Fine Art of Small Talk, 2005
Networking Rules (sorry mom)
 1.           Talk to strangers
 2.           Introduce yourself
 3.           Silence is impolite
 4.           Take the initiative – start a conversation


Adapted from D. Fine, The Fine Art of Small Talk, 2005
Mom Was Right All Along!
 1.           Make friends
 2.           Play nice
 3.           Tell the truth
 4.           Take a bath
 5.           Do your homework
*Adapted from J Gitomer Little Black Book of Connections, 2009
Networking Is*
 •     Sharing knowledge and contacts
 •     Building relationships before you need them
 •     Getting the help you need when you need it
 •     Getting more done with less effort
 •     A skill that anyone can learn / improve

* D Darling The Networking Survival Guide, 2nd Edition, 2010
The Reciprocity Norm*
 • People feel obliged to return favours
 • Pregiving**
         – Give an unsolicited small favour such as
           making a referral or instruction to set
           the stage.

* Gouldner 1960, ** Cialdini 1993
Providing value to someone is
             a whole new way of thinking.
               It means give first rather
                     than ask first.
           It means helping others so that
                they will look forward to
                   helping you back.
* J Gitomer Little Black Book of Connections, 2009
Why We Network
•   Business development   •   Recruiting others
•   Sales                  •   Fund raising
•   Raising capital        •   Personal interests
•   Career development     •   References
•   Job search
If you went to high school with
                                             any of the people below, you
                                            SHOULD have stayed in touch!




•Adapted from J Randal The Skinny on Networking, 2010
If you went to high school with
                                             any of the people below, you
                                            SHOULD have stayed in touch!




                                      Bill Gates          Sarah Palin      Steve Jobs




                                                  Oprah Winfrey   Avril Lavigne

•Adapted from J Randal The Skinny on Networking, 2010
Does he always have to scratch his
                                              butt in the hall? What a loser!




• J Randal The Skinny on Networking, 2010
Networking – Three Flavours
1.   Strategic – planned
2.   Event - planning & luck
3.   Serendipitous no planning / leveraging luck
All things being
                   equal, people want
                   to do business with
                       their friends.
* J Gitomer Little Black Book of Connections, 2009
All things being not
                      quite so equal,
                    people STILL want
                   to do business with
                        their friends.
* J Gitomer Little Black Book of Connections, 2009
HINT: To climb the ladder
      of success, … you need
           more friends.

* J Gitomer Little Black Book of Connections, 2009
It is not what you know
   but who you know
HINT: It is not as simple as
 who you know, it is the
Quality of the Connection
Consider Your Brand
• Brand = Reputation
• What are you known for
  – Do you get things done?
  – What do others say about your work?
  – Do you have a strong accessible network?
  – How do others perceive your personality?
HINT: If you make yourself
     valuable, and memorable,
    others will want to make you
       part of their network.

* J Gitomer Little Black Book of Connections, 2009
Job Fairs
•   Dress for the job you want
•   Make a positive first impression
•   Be concise
•   Be prepared
•   Follow-up
At Your Company
• Build strong connections
• Invite someone for a coffee
• Management by Walking Around
Networking Tool Kit
•   Essentials                         •   Considerations
     –   Business Cards                    – Printout of directions to event
     –   Two card cases                    – Background info on those
     –   Notepad                             attending the event
     –   Breath mints                  •   Appearance
     –   Pen                               –   Grooming
          • Classic quality pen            –   Smile
          • Conversation piece             –   Posture
          • Not chewed up or branded
                                           –   Attitude
     – Badge
                                           –   Curiosity
     – Handshake
                                           –   Sense of humour
Entering a Conversation
•   One person on their own
•   Three or more people
•   Catch the eye of one of the group
•   Smile as you approach
•   Offer your hand
•   Introduce yourself
•   Ask a question
Introductions
• Five to ten seconds
  – How you fit into the situation
  – Your name
  – Why the other person should care
    • WIIFM
One Size Does Not Fit All
Creating an Opportunity
•   Keep it brief
•   Involve others
•   Ask permission to follow-up
•   Follow-up!
Networking Exercise
• Objective;
  – Learn something new
  – Practice using “Neutral Questions”
  – Engage each other in a new way
Everyone goes to a networking
            event to better themselves in
               some way or another.
         Make sure you are prepared
          to help someone else get
                    better
* J Gitomer Little Black Book of Connections, 2009
Introduce Someone Else
•   Younger to older
•   Junior to senior
•   Employee to guest
•   Executive to customer or client
•   KoL to executive
ONE BUSINESS CARD FOR YOUR WALLET,
                                              ONE FOR YOUR DESK,
                                              ONE FOR YOUR CAR,
                                          ONE FOR YOUR HOME OFFICE,
                                        ONE FOR YOUR BLUE SUIT POCKET,
                                       ONE FOR YOUR BROWN SUIT POCKET,
                                        ONE FOR YOUR GRAY SUIT POCKET…
* J Gitomer Little Black Book of Connections, 2009
When to Hand Out a Card
• Wait until asked, don’t be too eager
  – Networking events, introduce yourself
  – Ask for one when you want to follow up
  – For sharing contact info with others
The
                                                                   “Cold Call”
                                                                    is dead.*

* J Gitomer, The Art of Marketing Conference Montréal , October 2010
Seth Godin
   Create movement
   through connections
   versus marketing at
   people

* The Art of Marketing Conference Montréal October 2010
Follow-up Methods
•   LinkedIn
•   Email – Voice mail combo pack
•   Snail Mail
•   Do not over-reach
•   Do not be a stalker
•   If through an introduction - follow up
Ethics

 Always do right. This will gratify some
 people and astonish the rest.
         ~ Mark Twain
          US humorist, novelist, short story author, & wit (1835 - 1910)
Conversation Busters
 •     Politics*                                                        • Others at work
 •     Gender / sex*                                                    • T.M.I. – to personal
 •     Religion*                                                        • Anything you would
 •     Weight                                                             not want your
 •     Age                                                                grandmother or
                                                                          children to know
 •     Inappropriate humour
                                                                        • Do you want to see it
                                                                          on the front page?
* Adapted from D Carnergie, How to Win Friends and Influence People, 1937
Be Truthful – Do Not
• Lie:
  – On line
  – In an interview
  – On a C.V.
• Take credit for someone else’s work
5 ½ Take Aways for Tonight
1.    I need more friends
2.    Be strategic - it is not a numbers game
3.    A lifelong practice
4.    Set some reasonable objectives
5.    Who should I re-conect with at a new level?
5½.   Can I make more of my current connections?
Making connections is a
combination of knowing what you
 want, and who you want it with.
   It is also a combination of a
      focused game plan and
             serendipity.
* J Gitomer Little Black Book of Connections, 2009
Handouts & Survey
• Handouts at URL
  – M. Denis will email you the link
    • www.engagepresentations.com/hec_networking_seminar/
    • Username: hecseminar2011
    • Password: h3cs3m1nar!

• Survey
  – Win one of ten gift certificates
Suggested Reading
Final Thoughts
1.   Network smart to get results
2.   Know how you can help
3.   Mark your calendar – commit
4.   Be (event) selective
5.   Prepare
6.   Be time sensitive
Networking is not an optional
    before or after business activity.
    Networking is a vital and integral
         part of your success.

* J Gitomer Little Black Book of Connections, 2009
Conclusion

Take a moment & write down at least
 ONE new Networking concept that
 you can commit to and practice for
         the next six weeks
Conclusion


       Hani & Harvey
look forward to connecting
 with all of you on LinkedIn
Hec networkining seminar jan 31 2011 5

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Hec networkining seminar jan 31 2011 5

  • 1.
  • 2.
  • 3.
  • 4. HEC & Engage Welcome You • Pierre Francq • Hani Kafoury – VP Corporate Affairs and Communication – Director, Pharmascience Inc. Career Management Services • Geneviève Côté • Pauline Huynh – Creative Services Manager Engage Presentations – Counsellor • Danielle Martin MBA Career Services Career Management Services • Christian Denis – – Intern at Engage Presentations JMSB Finance Major – Director of Graduate Services Career Management Services
  • 5. About me • Native Montréalais • 20+ years in the healthcare sector – Retail – Sales – Marketing • Entrepreneur – presentations – since 2005
  • 6. Outline 1. Overview 6. Conversation Skills 2. Getting Over Mom’s 7. Networking Exercise Good Intentions 8. Best Practices 3. What Networking Is and 9. Follow-Up Techniques What It Isn’t 10. Ethics 4. Places to Network 11. Summary 5. Networking Accessories 12. Call to Action
  • 7. Better to remain silent and be thought a fool than to speak out and remove all doubt. ~ Abraham Lincoln 16th President of the USA (1809 - 1865 )
  • 8. Why and Why Not? 1. Why do you think Networking is important? 2. What keeps you from Networking more?
  • 9. 5 ½ Considerations for Tonight 1. What will I get from networking? 2. Who should I connect with? 3. How long do I have to be doing this? 4. What are some reasonable objectives? 5. Who have I already connected with 5½. Can I make these work better for me?
  • 10. Show of Hands, who here has at least one bookmark?
  • 11.
  • 12. Rules that Moms Teach 1. Good things come to those who wait 2. Silence is golden 3. Wait to be properly introduced 4. Don’t talk to strangers Adapted from D. Fine, The Fine Art of Small Talk, 2005
  • 13. Networking Rules (sorry mom) 1. Talk to strangers 2. Introduce yourself 3. Silence is impolite 4. Take the initiative – start a conversation Adapted from D. Fine, The Fine Art of Small Talk, 2005
  • 14. Mom Was Right All Along! 1. Make friends 2. Play nice 3. Tell the truth 4. Take a bath 5. Do your homework *Adapted from J Gitomer Little Black Book of Connections, 2009
  • 15.
  • 16.
  • 17. Networking Is* • Sharing knowledge and contacts • Building relationships before you need them • Getting the help you need when you need it • Getting more done with less effort • A skill that anyone can learn / improve * D Darling The Networking Survival Guide, 2nd Edition, 2010
  • 18. The Reciprocity Norm* • People feel obliged to return favours • Pregiving** – Give an unsolicited small favour such as making a referral or instruction to set the stage. * Gouldner 1960, ** Cialdini 1993
  • 19.
  • 20. Providing value to someone is a whole new way of thinking. It means give first rather than ask first. It means helping others so that they will look forward to helping you back. * J Gitomer Little Black Book of Connections, 2009
  • 21. Why We Network • Business development • Recruiting others • Sales • Fund raising • Raising capital • Personal interests • Career development • References • Job search
  • 22. If you went to high school with any of the people below, you SHOULD have stayed in touch! •Adapted from J Randal The Skinny on Networking, 2010
  • 23. If you went to high school with any of the people below, you SHOULD have stayed in touch! Bill Gates Sarah Palin Steve Jobs Oprah Winfrey Avril Lavigne •Adapted from J Randal The Skinny on Networking, 2010
  • 24. Does he always have to scratch his butt in the hall? What a loser! • J Randal The Skinny on Networking, 2010
  • 25. Networking – Three Flavours 1. Strategic – planned 2. Event - planning & luck 3. Serendipitous no planning / leveraging luck
  • 26. All things being equal, people want to do business with their friends. * J Gitomer Little Black Book of Connections, 2009
  • 27. All things being not quite so equal, people STILL want to do business with their friends. * J Gitomer Little Black Book of Connections, 2009
  • 28. HINT: To climb the ladder of success, … you need more friends. * J Gitomer Little Black Book of Connections, 2009
  • 29. It is not what you know but who you know
  • 30. HINT: It is not as simple as who you know, it is the Quality of the Connection
  • 31. Consider Your Brand • Brand = Reputation • What are you known for – Do you get things done? – What do others say about your work? – Do you have a strong accessible network? – How do others perceive your personality?
  • 32.
  • 33. HINT: If you make yourself valuable, and memorable, others will want to make you part of their network. * J Gitomer Little Black Book of Connections, 2009
  • 34.
  • 35. Job Fairs • Dress for the job you want • Make a positive first impression • Be concise • Be prepared • Follow-up
  • 36. At Your Company • Build strong connections • Invite someone for a coffee • Management by Walking Around
  • 37.
  • 38.
  • 39.
  • 40. Networking Tool Kit • Essentials • Considerations – Business Cards – Printout of directions to event – Two card cases – Background info on those – Notepad attending the event – Breath mints • Appearance – Pen – Grooming • Classic quality pen – Smile • Conversation piece – Posture • Not chewed up or branded – Attitude – Badge – Curiosity – Handshake – Sense of humour
  • 41.
  • 42.
  • 43. Entering a Conversation • One person on their own • Three or more people • Catch the eye of one of the group • Smile as you approach • Offer your hand • Introduce yourself • Ask a question
  • 44. Introductions • Five to ten seconds – How you fit into the situation – Your name – Why the other person should care • WIIFM
  • 45. One Size Does Not Fit All
  • 46. Creating an Opportunity • Keep it brief • Involve others • Ask permission to follow-up • Follow-up!
  • 47.
  • 48. Networking Exercise • Objective; – Learn something new – Practice using “Neutral Questions” – Engage each other in a new way
  • 49.
  • 50.
  • 51. Everyone goes to a networking event to better themselves in some way or another. Make sure you are prepared to help someone else get better * J Gitomer Little Black Book of Connections, 2009
  • 52.
  • 53. Introduce Someone Else • Younger to older • Junior to senior • Employee to guest • Executive to customer or client • KoL to executive
  • 54. ONE BUSINESS CARD FOR YOUR WALLET, ONE FOR YOUR DESK, ONE FOR YOUR CAR, ONE FOR YOUR HOME OFFICE, ONE FOR YOUR BLUE SUIT POCKET, ONE FOR YOUR BROWN SUIT POCKET, ONE FOR YOUR GRAY SUIT POCKET… * J Gitomer Little Black Book of Connections, 2009
  • 55. When to Hand Out a Card • Wait until asked, don’t be too eager – Networking events, introduce yourself – Ask for one when you want to follow up – For sharing contact info with others
  • 56.
  • 57. The “Cold Call” is dead.* * J Gitomer, The Art of Marketing Conference Montréal , October 2010
  • 58. Seth Godin Create movement through connections versus marketing at people * The Art of Marketing Conference Montréal October 2010
  • 59. Follow-up Methods • LinkedIn • Email – Voice mail combo pack • Snail Mail • Do not over-reach • Do not be a stalker • If through an introduction - follow up
  • 60.
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  • 62.
  • 63.
  • 64. Ethics Always do right. This will gratify some people and astonish the rest. ~ Mark Twain US humorist, novelist, short story author, & wit (1835 - 1910)
  • 65. Conversation Busters • Politics* • Others at work • Gender / sex* • T.M.I. – to personal • Religion* • Anything you would • Weight not want your • Age grandmother or children to know • Inappropriate humour • Do you want to see it on the front page? * Adapted from D Carnergie, How to Win Friends and Influence People, 1937
  • 66. Be Truthful – Do Not • Lie: – On line – In an interview – On a C.V. • Take credit for someone else’s work
  • 67.
  • 68. 5 ½ Take Aways for Tonight 1. I need more friends 2. Be strategic - it is not a numbers game 3. A lifelong practice 4. Set some reasonable objectives 5. Who should I re-conect with at a new level? 5½. Can I make more of my current connections?
  • 69. Making connections is a combination of knowing what you want, and who you want it with. It is also a combination of a focused game plan and serendipity. * J Gitomer Little Black Book of Connections, 2009
  • 70. Handouts & Survey • Handouts at URL – M. Denis will email you the link • www.engagepresentations.com/hec_networking_seminar/ • Username: hecseminar2011 • Password: h3cs3m1nar! • Survey – Win one of ten gift certificates
  • 72. Final Thoughts 1. Network smart to get results 2. Know how you can help 3. Mark your calendar – commit 4. Be (event) selective 5. Prepare 6. Be time sensitive
  • 73. Networking is not an optional before or after business activity. Networking is a vital and integral part of your success. * J Gitomer Little Black Book of Connections, 2009
  • 74. Conclusion Take a moment & write down at least ONE new Networking concept that you can commit to and practice for the next six weeks
  • 75. Conclusion Hani & Harvey look forward to connecting with all of you on LinkedIn