Social media requires a cross-functional team
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Social media requires a cross-functional team
- 1. Social media requires a cross-functional team Lien Brusselmans Engagor
- 3. Who? What? ? How? Where? Why?
- 4. Monitoring Automation Analytics Engagement
- 5. Reputation PR Management Campaign Marketing Monitoring Lead Sales Generation Customer Support Service Purchasing Research
- 6. Social media is not extra work Social media is another way of working
Notes de l'éditeur
- Four key metrics companies are interested in with regard to these online conversations:What are people saying about us/our products/our competitors?Who is talking about …Why are people talking about … triggered by one of our campaigns? Problems? Asking questions about our product/service? Where are people talking about … do our campaigns reach the right audience? Should we extend our focus towards other regions?
- How can you get information about these metrics?By monitoring, preferably with a good tool – analytics (many tools for this) Taking it one step further but indispensable these days: engaging in the conversations: answer people’s questions / act on sales leads / thank people when they praise your products / …don’t try to do all this yourself: use the right tools, they have many automation possibilities that make your life much easierFor these three things you can use different tools – monitoring and analytics tool + engagement tool (like Hootsuite for example) There also exist tools, like Engagor, that do the three: monitoring, analytics and engagement.