1. WEEKLY INNOVATION REPORT JANUARY
2012 • 27
The Swap-O-Matic Vending Machine The Tweeting Cabbie Shazam Driven Petitions
The Swap-O-Matic encourages A Chicago Cabbie uses Twitter and Amnesty International created a
consumers to recycle their items Facebook to book his fares. The music themed campaign integrated
while also being rewarded. cabbie also uses a host of other with Shazam. When a song was not
Consumers create an account and services – ranging from Find My recognized, the user was served an
can swap their belongings for either Friends to Google Latitude – to allow ad for the campaign that prompted a
“swapping credits” or others’ potential customers to locate him. click through. Once they clicked
previous belongings. The machine To keep his customers happy, he through, the user was encouraged to
operates on an honor system and even offers free Wi-Fi, and, if sign a petition. Upon the signature,
was created to promote sustainable they’re lucky, lets customers charge a musical note was added to a
living and responsible consumption their devices. The driver estimates composition. At the end of the
of resources. To create even greater that, by leveraging social and mobile campaign, a song built from
awareness about sustainability, the services, he has caused 90-95% of his everyone’s “signatures” was
machine is moved occasionally business to become repeat business. released by singer Yael Naim. The
How would you use
moved around to locations ranging How can you use social How would you use a mobile app campaign drove 150,000 petition
? technology to promote
sustainable living?
from schools to ice cream shops in
NYC.
? networks to make your
business more available to
? in an unexpected way to drive
action?
signatures in just a week.
READ MORE consumers? READ MORE READ MORE
Facebook Check-in Powered Contest Viggle TV Offers Rewards for Watching RFID-Blocking Accessories
Air China used Facebook Check-ins Viggle is attempting to get New bags and wallets have been
to power a giveaway contest aimed consumers to watch live TV shows. It created to protect those with RFID
at raising awareness of the airline’s uses sound tagging technology, like enabled phones from having their
flights to Sweden. They picked a Shazam, to listen to what you are information stolen. The bags and
handful of Asian restaurants in watching. Participants collect points wallets are made out of a special
Stockholm to be ambassadors. When over time and then receive rewards fabric that is designed to block RFID
users checked in to these restaurant such as $5 Starbucks Gift Cards. The frequencies. With the rising number
locations, they were entered into a app can be used with Netflix content of NFC and RFID enabled devices,
contest on the Air China Facebook but is meant to drive viewers to live mobile security is going to become a
page. Facebook fans would vote on TV. Viewers also get extra rewards serious concern for many
different users’ check-ins, and each for watching commercials and individuals.
week, the entrant with the most certain shows.
votes won a pair of tickets to
How would you leverage a anywhere in Asia. How would you use second- How would you use
? social functionality or feature
to provide consumers with a
? screen technology to reward
your consumers?
? technology to improve
everyday objects?
more rewarding experience READ MORE READ MORE READ MORE
with your brand?
Friday, January 27, 2012