1. WEEKLY INNOVATION REPORT NOVEMBER
2011 • 18
Racetrack Unlocks Audi Magazine’s iPad
ATMs Offer Ads Instead of Surcharges World’s Largest Space Invaders Game
Issue
Free ATMs NYC is a surcharge-free Four Chelsea Football Club members In an innovative twist to the normal
ATM company that aims to bring recently played the largest game of unlock screen on Apple’s iPad, Audi
third party advertisers and the Space Invaders ever. Thanks to 3D Magazine is promoting their iPad
public together. The machines have projection mapping combined with version by having readers follow a
a screen on top that plays motion sensors and other high-tech racetrack to unlock the most recent
advertisements while people wait implementations, the players were issue for free. Readers slide the
for their money to be dispensed. In able to interact with the game by unlock button along a racetrack
exchange for watching these ads, kicking soccer balls at the wall. that, after crossing the finish line,
the ATM waives the increasingly When a ball hit an enemy, the brings them to the iTunes page
pricy surcharges that most people motion sensors triggered and showed where they can access a free
have come to despise. A branded the enemy being hit. download of the magazine.
receipt or coupon is also dispensed
when the transaction is completed.
How would you take How would you use projection How would you use native iPad
? advantage of a typically ad-
free space to benefit both the
? mapping to create a unique
experience?
? functionality to promote the
iPad version of your brand’s
public and advertisers? READ MORE READ MORE product? READ MORE
CardMunch Turns Business Cards Into Users Share Listening Activity 1.5 Billion
ASICS “Race This Ad” Installation
LinkedIn Contacts Times Since f8
LinkedIn’s new version of its Facebook’s enhancements to Open To coincide with their sponsorship of
CardMunch app allows users to Graph at this year’s f8 conference the ING NYC Marathon, ASICS has
automatically convert business cards have revolutionized how users share released a new out-of-home
into LinkedIn contacts. Users open information on Facebook. Music installation. It encourages the public
the app, take a photo of a business apps, in particular, have benefited to race against Ryan Hall, a
card, and the app recognizes the greatly from Open Graph professional marathon runner, at his
text and matches it up to a LinkedIn integration. The listening activity of 4:46 per mile pace. The 60 foot
profile. Information such as mutual users in apps like Spotify, MOG and experiential advertisement is
contacts, credentials and other Rdio has been shared more than 1.5 located in a subway terminal,
details about the user can be viewed billion times since the making a typically forgettable area
within the app. While cards are announcement in September. The a memorable and fun place for
being processed, users can also add Open Graph has proven to be a brand engagement. Additionally, it is
notes to be added to the contact valuable discovery tool and a an innovative way for ASICS to
How would you use mobile card. How would you take resource to help stimulate growth. How would you use extend their sponsorship beyond
? technology to combine, and
improve, networking?
? advantage of Facebook’s Open
Graph as a tool for sharing and
? experiential marketing to
promote a company
from the actual race.
READ MORE discovery? READ MORE sponsorship? READ MORE