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ENTANDO  VISION  ON  
UX  CONVERGENCE  
PROLIFERATION  
of  apps,  devices,  
contents    
EVOLVING  USER  
ENGAGEMENT  
about  habits,  
expecta<ons,  
interfaces  
INADEQUATE  
FRAMEWORKS  
one  size  does  
not  fit  all  
THE  CONTEXT  OF    
WEB  DISTRUPTION  
The  problem  
The  «UX  JAM»  
THE  UX  JAM  
PROBLEM  
APPLICATION
1
APPLICATION
2
APPLICATION
3
APPLICATION
4
APPLICATION
5
APPLICATION
6
UX DIVERGENCE
NOTIFICATION
MODE
1
NOTIFICATION
MODE
2
NOTIFICATION
MODE
3
NOTIFICATION
MODE
4
NOTIFICATION
MODE
5
NOTIFICATION
MODE
6
THE  UX  CONVERGENCE  
SOLUTION  
SINGLE    
NOTIFICATION    
MODE  
SINGLE    
NOTIFICATION    
MODE  
SINGLE    
NOTIFICATION    
MODE  
SINGLE    
NOTIFICATION    
MODE  
SINGLE    
NOTIFICATION    
MODE  
SINGLE    
NOTIFICATION    
MODE  
1	
  
APPLICATION  
2	
  
APPLICATION  
6	
  
APPLICATION  
3	
  
APPLICATION  
5	
  
APPLICATION  
4	
  
APPLICATION  
THE    
UX  CONVERGENCE  
SOLUTION  
UX  
CONVERGENCE  
MODEL  
PROCESS  ORCHESTRATION  
UI  COMPONENTS  
ABSTRACTION  
Standard  UI  components  are    basic  
interac<on  modes,  aligned  to  global  
best  pra<ces,  that  make  the  
founda<on  of  User  Interac<ons.  
UX  convergence  is  not  only  about  
"buRons":  
it  also  means  building  a  common  
interac<on  process  around  a  feature.  
Abstrac<on,  the  possibility  of  
isola<ng  common  UI  paRerns,  is  key  
to  deliver  UX  convergence:  
UI  paRerns  can  solve  in  an  holis<c  
way  problems  that  are  common  to  
different  types  of  applica<ons.  
 
UX  convergence  is  the  real  challenge:  one-­‐system-­‐at  a  <me  no  longer  works  
  
  
UX  convergence  creates  happy  users  and  cost  saving  for  enterprises  
  
  
The  Entando  UX  convergence's  vision  is  based  on  three  pillars  
  
  
This  vision  has  been  entailed  into  Entando’s  UX  convergence  plaYorm  
KEY  TAKEAWAYS  
1
2
3
4
www.entando.com  
info@entando.com  
@entando  
www.github.com/entando  
  
	
  

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Entando Vision on UX Convergence