Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

Inattention: the brain’s complex relationship with social media by Entefy

710 vues

Publié le

Social media feeds can be a great way to pass the time discovering new information from sources we trust and admire. But repeatedly revisiting those feeds is also perfectly suited to overindulgence because the impulse to “check in” runs on the same mental machinery that drives overindulge in exercise or sweets or coffee.

Then there’s the attention factor. Research suggests that low levels of focus can negatively impact memory formation. There are ways to improve memory retention, which starts with understanding how memories are formed. So what does it take to remember?

Entefy curated a presentation based on our article about the brain’s complex relationship with social media. These slides provide a research-driven perspective on how the human brain adapts (and doesn’t) to the unique characteristics of social media technology.

For additional analysis and links to our background sources, read “Inattention: The brain’s complex relationship with social media" on our blog at https://blog.entefy.com/view/292/Inattention-The-brains-complex-relationship-with-social-media.

Publié dans : Technologie

Inattention: the brain’s complex relationship with social media by Entefy

  1. 1. 1Entefy | The brain on social media The brain’s complex relationship with social media
  2. 2. 2Entefy | The brain on social media introduction
  3. 3. 3Entefy | The brain on social media These slides provide data and insights for anyone interested in the complex relationship our brains have with social media.
  4. 4. 4Entefy | The brain on social media This presentation was curated by Entefy, the company building the first universal communicator—an AI- powered communication platform that seamlessly connects the people, services, conversations, contacts, files, apps, and smart things in your digital universe.
  5. 5. 5Entefy | The brain on social media background
  6. 6. 6Entefy | The brain on social media We’ve all experienced that “itch” to scroll through social media feeds
  7. 7. 7Entefy | The brain on social media It’s the same trigger that leads us to overindulge in anything
  8. 8. 8Entefy | The brain on social media Compulsive behaviors are linked to the brain’s dopamine pathways
  9. 9. 9Entefy | The brain on social media Dopamine is the neurotransmitter behind the motivation to earn a reward
  10. 10. 10Entefy | The brain on social media The enjoyment of the reward is the result of the opioid system
  11. 11. 11Entefy | The brain on social media Together they create a behavioral loop of wanting and liking
  12. 12. 12Entefy | The brain on social media Here’s how it works with social media
  13. 13. 13Entefy | The brain on social media Notifications ignite dopamine, making us want to check for new information
  14. 14. 14Entefy | The brain on social media You check your feeds and enjoy feeling informed thanks to the opioid system
  15. 15. 15Entefy | The brain on social media Which increases the likelihood that you’ll check it next time
  16. 16. 16Entefy | The brain on social media And voila, a new behavioral loop is born
  17. 17. 17Entefy | The brain on social media One interesting finding: unpredictable rewards work best
  18. 18. 18Entefy | The brain on social media Being unsure when you’ll get the reward makes you want it more
  19. 19. 19Entefy | The brain on social media Social media is perfectly suited for unpredictability
  20. 20. 20Entefy | The brain on social media FORMING LASTING IMPRESSIONS
  21. 21. 21Entefy | The brain on social media Low levels of focus can inhibit memory formation
  22. 22. 22Entefy | The brain on social media Sensory memory lasts for a fraction of a second and relates to perception 1 Stages of memory formation:
  23. 23. 23Entefy | The brain on social media Short-term memory holds information for 10-20 seconds 2 Stages of memory formation:
  24. 24. 24Entefy | The brain on social media Working memory is where we understand relationships, order, and meaning 3 Stages of memory formation:
  25. 25. 25Entefy | The brain on social media Humans can hold 5 to 9 bits of information at once
  26. 26. 26Entefy | The brain on social media Long-term memory can hold unlimited items for an indefinite period of time
  27. 27. 27Entefy | The brain on social media To become a long-term memory, information must survive filtering
  28. 28. 28Entefy | The brain on social media The challenge is that remembering requires sustained attention
  29. 29. 29Entefy | The brain on social media THE END OF SUSTAINED ATTENTION
  30. 30. 30Entefy | The brain on social media We spend 10-20 seconds on the average web page
  31. 31. 31Entefy | The brain on social media 59% of retweeted links were never read by the person sharing them
  32. 32. 32Entefy | The brain on social media The more information we try to hold at once, the worse we are at processing it
  33. 33. 33Entefy | The brain on social media Bouncing between information sources inhibits the brain’s ability to find coherence
  34. 34. 34Entefy | The brain on social media If we bounce between information sources too much, we fail to record anything of substance
  35. 35. 35Entefy | The brain on social media SCALING IT BACK
  36. 36. 36Entefy | The brain on social media Moderation and sustained focus can overcome these shortcomings
  37. 37. 37Entefy | The brain on social media When information is easy to find, we usually only retain where it was found, not what it’s about
  38. 38. 38Entefy | The brain on social media This allows us to focus on the big picture instead of details
  39. 39. 39Entefy | The brain on social media The brain’s plasticity increases in response to novelty, making it stronger
  40. 40. 40Entefy | The brain on social media The hippocampus is vital to forming long- term memories
  41. 41. 41Entefy | The brain on social media And it’s one of the first systems to break down in Alzheimer’s disease
  42. 42. 42Entefy | The brain on social media A hippocampus capable of adapting provides a boost to learning
  43. 43. 43Entefy | The brain on social media This happens when we’re immersed in new experiences
  44. 44. 44Entefy | The brain on social media Good or bad, social media sites offer as much novelty as we desire
  45. 45. 45Entefy | The brain on social media CONCLUSION
  46. 46. 46Entefy | The brain on social media Social media is filled with information that grabs our attention
  47. 47. 47Entefy | The brain on social media If we focaus more instead of repeatedly scrolling...
  48. 48. 48Entefy | The brain on social media We absorb more, strengthen our brain, and crave less
  49. 49. 49Entefy | The brain on social media Entefy’s universal communicator is an intelligent communication platform that seamlessly connects the people, services, conversations, contacts, files, apps, and smart things in your digital life. About Entefy ©2017 Entefy Inc. All rights reserved. contact@entefy.com | entefy.com

×