Enterprise Ireland - eMarketing Event - Bunratty - June 2017

1. Conor Lynch
CONNECTOR
EXPLORE THE MARKETING
UNIVERSE

2. © connector.ie 2017
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CONOR LYNCH
CEO
Conor Lynch has 20 years of marketing experience, gained
while working in Asia Pacific, USA, UK and Ireland, with a wide
range of companies including start-ups, SMEs and global
brands.
Prior to establishing Connector in 2010, Conor advised global
brands such as Guinness, Coca-Cola, RaboDirect, Vodafone,
Danone, Nokia and more. Since then his team have created a
number of successful digital brands and businesses like
SocialMedia.ie & The Snapys.
He graduated with an Honours Degree in Marketing
Management from DIT & Trinity College before studying at the
Michael Smurfit Graduate Business School.
20 years in online marketing
with almost 20 awards

3. AUDIENCES ARE CHANGING
C O N T E X T
Source: PFSK 2016

4. MARKETING IS EVOLVING
C O N T E X T
Source: SODA Report 2017

5. DIGITAL BUDGETS ARE GROWING
C O N T E X T
Source: SODA Report 2017

6. C O N T E X T
DIGITAL EXPERIENCES GROWING FASTEST
Source: SODA Report 2017

7. CONTEXT
“The ability to learn faster than your
competitors may be the only sustainable
competitive advantage.”
Arie de Geus

8. CONNECTOR
“We help innovative marketers to explore the
marketing universe of possibilities using
creative technology to deliver sustainable
business growth.”

9. 9
CONSULTANCY
& EDUCATION
Research & Strategy
Ideation & Education
Teams & Talent
Collaborate
STUDIO & PRODUCT
DEVELOPMENT
Websites & Apps
Creative Content
Digital Products
Create
EXPERIENCE DESIGN
& ACTIVATION
Marketing Campaigns
Social Ads & Influencers
Events & Experiences
Connect
C O N N E C T O R
MODEL

10. O P E N I N N O V A T I O N S T U D I O
Connector Profile
http://bit.ly/connector-vid
WATCH OUR VIDEO

11. SECTOR
B2B MARKETING
Created by mixing data insights with cutting-edge
analytics to inform business professionals and help
them make smarter decisions.
TYPE OF INNOVATION
SOCIAL DATA
/ MARKETING AUTOMATION
KEY RESULTS
Meetings and new business with key target clients.
PR coverage in top Irish marketing publications.
Lots of engagement on Twitter and LinkedIn.
DIRECT MAIL 2.0
KEY

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Connector Innovation
Game

13. NUPO
WATCH OUR CASE STUDY
http://bit.ly/nupo-connector

14. SECTOR
ENTERTAINMENT
YouTube pre-roll ads which match Friends clips to the
content users searched for online.
TYPE OF INNOVATION
Helped Friends become a hit show in France, almost
10 years after initial release.
KEY
SOCIAL DATA /
PAID ADVERTISING
KEY RESULTS
NETFLIX FRIENDLY PRE-ROLL

15. ADOBE SOCIAL DATA
SECTOR
TECHNOLOGY
We mapped people who were attending the Adobe
Summit and set-up connections and meetings for
one of the exhibitors.
TYPE OF INNOVATION
KEY RESULTS
20 meetings booked
Large increase in social connections
KEY
SOCIAL DATA

16. LIFE PHARMACY
WATCH OUR CASE STUDY
http://bit.ly/life-connector

17. AVA MESSENGER BOT
SECTOR
CUSTOMER CARE
A Facebook Messenger bot that allows users to
measure their organisation’s level of marketing
creativity
TYPE OF INNOVATION
KEY RESULTS
23 different PR stories in business and trade press
KEY
MESSAGING

18. SECTOR
MEDIA
A guided, text-based conversation between the user
and app, with the day’s news curated and crafted into
an informal, digestible format by Quartz’s editorial
team.
TYPE OF INNOVATION
KEY RESULTS
Huge online brand awareness and coverage for
Quartz
MOBILE APP
QUARTZ NEWS APP

19. HELLMANN’S WHATSAPP
WATCH THE CASE STUDY
http://bit.ly/hellmanns-whatsapp1

20. POCKETTOUR VIBER EXCLUSIVE
SECTOR
TRAVEL
Ukrainian travel agent became the first company in its
industry to exclusively operate through Viber.
Customers can research, book, and pay for entire
holidays through the app, exchanging instant messages
with a human travel agent.
TYPE OF INNOVATION
KEY RESULTS
First in its sector
PR coverage
KEY
MESSENGING

21. OVERNIGHT OATS ON AMAZON ECHO
SECTOR
FOOD
Amazon Echo’s spoken instructions guide users
through Overnight Oats recipes.
TYPE OF INNOVATION
Not available
KEY
VOICE ACTIVATION
KEY RESULTS

22. BURGER KING
WATCH THE CASE STUDY
http://bit.ly/BK-casestudy

23. THE IRISH INSTAGRAM AWARDS
The Snapys
In 2015, Connector launched The Snapys with a mission to make
the world a more beautiful place one photo at the time.
- Competitions platform and CMS
- Instagram, Facebook & Twitter APIs
- Clients include Huawei, Volkswagen, Failte Ireland, Guinness,
Three, Microsoft, Just Eat, Pedigree & HP
- 36,000 entries in 2016 in Ireland in 3 months
- Won 3 marketing awards to date and up for 3 more
including a Europen award
http://bit.ly/SnapysCaseStudy
© connector.ie 2017

24. EXCEDRIN MIGRAINE EXPERIENCE
SECTOR
PHARMACEUTICAL
A migraine experience simulator which helps family and
friends experience and therefore sympathise with
migraine suffers.
TYPE OF INNOVATION
KEY RESULTS
400 million impressions.
19 video million views.
390K+ social engagements.
KEY
VR/AR

25. SKOL BEATS CARNAVAL MASKS
SECTOR
ALCOHOL
Experiential marketing campaign during Rio Carnaval
using RFID enabled facemasks which connected to the
guest’s Facebook profile, and used that data and
Bluetooth to find the person’s perfect match.
TYPE OF INNOVATION
KEY RESULTS
Extensive PR Coverage and brand awareness
KEY
SOCIAL DATA

26. BBC’S TASTER PROGRAM
SECTOR
MEDIA
The BBC’s Taster platform lets audiences sample early-
stage experiments using influencers to maximise reach.
TYPE OF INNOVATION
Public satisfaction and real-time product testing.
KEY
INFLUENCER MARKETING
KEY RESULTS

27. A R E Y O U
READY TO
INNOVATE?

28. © connector.ie 2017
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© connector.ie 2017
THE €20 INNOVATION KIT
C O N N E C T O R
SpringWise - A global innovation discovery database
($16/month)
Blinkist - Read book summaries in 15 min ($4)
AR/VR Canvas - Free Lean Business Canvas - Free
Trendwatching - Quality Reports - Free
Typeform - For user Research - Free
Connector Innovation Game - Free (for one winner!)
TOTAL - €20

29. © connector.ie 2017
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© connector.ie 2017
WIN A CONNECTOR
INNOVATION GAME
C O N N E C T O R
Message me your email to join the Connector Club
Email Newsletter for your chance to win today.
One winner picked at random at 1pm!
Conor Lynch
Email: conor@connector.ie
Mobile: 086 811 8833

30. © connector.ie 2017
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© connector.ie 2017
CONNECTOR
HAPPY CLIENTS

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We’re delighted with the award winning
work Connector did with the Huawei
Snapys. Great results and great to work
with too.
Justin Costello
MARKETING MANAGER,
HUAWEI UK & IRELAND
The team at Connector did a great job on
our new XL website. We were very happy
with the design and usability of our new
mobile friendly website!
Jenny Egan
MARKETING MANAGER, BWG FOODS
Conor and the team at Connector were
great and produced a website that we
love. We have had so many people tell us
they love our leaves!
Ruth Callaghan
MANAGER, NATURE’S BEST
CONNECTOR
TESTIMONIALS

33. © connector.ie 2017
CONNECTOR
The team

34. THANK YOU
☺

35. CONNECTOR SOCIAL MEDIA
SocialMedia.Ie
Education Division
SocialMedia.ie is the Irish market leader in practical digital, social &
mobile marketing training for the corporate sector.
Our ‘Consultative Training’ approach generates maximum return on
investment by using a mix of proven strategic methodologies, best
practice case studies and all delivered by the best trainers. We offer
our clients customised education with one-to-one sessions,
webinars and group workshops. We provide them with up-to-date
knowledge and innovative tactics ready to be implemented into
their organisations.
Through online and offline ‘hands-on approach’ workshops we
offer a highly personal, interactive experience where the client is
given the opportunity to both learn and participate in activities
which will teach them the skills to build and manage effective,
targeted and engaging social media campaigns.
200+
Clients
5,000+
Trainees
60,000+
Social media
connections
© connector.ie 2017

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© connector.ie 2017
CONNECTOR TRENDS
Futurology
Our world is changing rapidly with the digital revolution. To
navigate and thrive in this new consumer and technological
landscape, you need to become a leading organisation which
can anticipate and adapt to change. Our services unlock this
universe of possibilities, future proofing business and
connecting you with tomorrow.
Our services include:
Consultancy - We empower you with a mixture of trends and
collaborative processes, giving all the tools that you need to
understand what is coming and what is possible.
Trend Research - We map and curate the latest and most
important consumer trends impacting your business and help
you understand them and anticipate disruption.
Tech Explorations - We help you to get immersed in these
and give you a hands-on look at the technologies that are
disrupting the world.
War Rooms - We run structured group ideation and
innovation sessions using proven methodologies.

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JOIN NOW!
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benefits and rewards for those who join the Connector
Club.
We want to reward our loyal friends and clients. We
will keep you informed about all the latest news in our
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giveaways and promotions.
Benefits
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Join @ connector.ie/club
© connector.ie 2017

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Contact
Follow us
connector.ie
conor@connector.ie
+ 353 1 906 0006
Connector Studio, 18 Eustace Street, Temple
Bar Dublin 2, Ireland
@connector.ie
/connector
@connector
bit.ly/Youtube-Connector