Social Media Mashup | Conor Lynch

SOCIAL MEDIA B2B MASHUP Conor Lynch
SocialMedia.ie June 2012 ©

AGENDA

Introduction
Social Media Tools
Blogging
Twitter
Facebook
LinkedIn
YouTube
Q&A


SPEAKER PROFILE

#Founder of SocialMedia.ie, BOSS Metrics &
connector.TV

#Multi-award winning digital marketer

#14 years online marketing experience

#5 years social media experience

#Launched RaboDirect & 30+ web sites

#Honours Marketing Degree & Post Grad.


FREE EBOOKS

Free eBook – team@socialmedia.ie

Twitter – @socialmedia_ie

Hashtag - #EIsocialmedia


FREE TRIAL OF
SOCIAL MEDIA SOFTWARE
The SocialMedia.ie
team are launching
BOSS Metrics
which is a Social
Media Analytics tool

Get your
FREE trial on
BOSSmetrics.com


Social Media
Intro


SOCIAL MEDIA REVOLUTION


SOCIAL MEDIA

Social media is about people having online &
offline conversations utilising user-generated
content (UGC).

Social media is online social interaction using
computers & mobile phones to turn person to
person communication into interactive open
dialogues.

Social media can take many different forms,
including social networks, internet forums,
blogs, micro-blogs, wikis, podcasts, digital
photos & videos, customer ratings, social
bookmarking & games etc.


SOCIAL MEDIA TOOLS

Monitoring

Measuring Managing


PICKING MONITORING
TOOLS
Engagement or research?

In-house or out-sourced?

Sentiment analysis?

Influencer analysis?

Source targeting?

Geographical targeting?

Reporting requirements?

Budget?


WHY MONITOR SOCIAL
MEDIA?

Understanding customers

Marketing campaigns

Market research

Product development

Competitor analysis

Brand popularity

Market sentiment


MONITORING INFLUENCE

The Klout Score measures influence
based on your ability to drive action.
Every time you create content or
engage you influence others.

Peer Index separates “popularity” and
“authority” by ranking users on topics
as well as the amount of friends and
activity.

Kred is measurable influence based on
influence and outreach.

SIM Score measures net sentiment for
the brand and the industry


KLOUT EXTENSION


COMMUNITIES / TRIBES

Communities/Tribes
are groups
of people
connected to
one another,
connected to
an idea


BLOGGING

• There are 175,680,249 identified blogs as of 3 November 2011.

• Top blogging platforms are WordPress, Blogger, Tumblr, Movable
Type and Posterous.


WORDPRESS BLOGS


SHAREABLE CONTENT
www.qik.com - Mobile videos

www.foursquare.com - Location

www.twitter.com - Micro-blogging

www.facebook.com - Personal profile

www.youtube.com - Digital video

www.linkedin.com - Professional profile

www.slideshare.com - Presentations

www.flickr.com - Digital photos

www.scribd.com - Documents


ESBI CORPORATE BLOG


CONTENT SHARING


TWITTER

• Approximately 200 million users
• There are approximately 140 million tweets sent every day
• 84% of marketers are using Twitter and 73% plan on increasing
their activity (Stelzner, 2011).

TWITTER
Real Time communication
via Web & mobile using
max. 140 characters

Send Tweets to your
Followers or DM (Direct
Messages)

Use their @username,
#Hashtags and shortened
URLs (web addresses) and
if they RT (Re-Tweet),
maybe you will be
Trending!


HOOTSUITE DASHBOARD


TWITTER ALERTS


BLACKNIGHT SOLUTIONS
Irish web hosting and co-location
company which operates over 120,000
domains on their servers. Their Twitter
account serves as a great channel for
sales, marketing and customer
service.
Twitter-specific promotions traced using
coupon codes to monitor interactions
with their customers. They also use a
blog, Facebook, Pinterest and LinkedIn.
best Business Twitter Account at the
Social Media Awards 2011.
In Numbers:
11-50 employees
2,843 Facebook likes
8,891 Twitter Followers


FACEBOOK

• Almost 1bn active users.
• Average user has 130 friends.
• Average user is connected to 80 community pages, groups
and events.
• 200 billion posts liked and commented on every day
• Every month, more than 500 million people use an app on
Facebook or experience Facebook Platform on other websites.
• 92% of marketers are using Facebook and 75% plan on
increasing their activity (Stelzner, 2011).

FACEBOOK MARKETING


FANS & FRIENDS OF FANS

• Friends of Fans can see the interaction
between Friend and Brand in their
Newsfeeds
• Comscore‟s “Power of Like” report
Facebook Fans were 418% more likely to
visit Starbucks.com
• Friends of fans were 230% more likely
to visit Starbucks.com


COMPETITIONS


DINE AT THE DESK
Dublin City BID is non-profit
organisation providing additional
cleaning services to businesses in
the city centre.

„Dine at the Desk‟ was a 2012
campaign designed to attract
attention from media to restaurants
participating in the Restaurant
Week. Special menu dishes were
delivered to newspaper and radio
stations, which created a positive In Numbers:
buzz around the event. BID used 17 - 21 employees
Twitter & Facebook accounts to talk 2,770 Facebook likes (Dine in
about participants, their offers and Dublin & Dublin City BID)
dining experiences shared by media
personalities.
(Dublin City BID)


STEELMASTER BUILDINGS
Virginia-based company specialising in
steel and metal pre-engineered buildings
design.
Facebook page to introduce their
product-related features such as quotes,
photos of finished assignments and their
team at work. upload videos of buildings
to illustrate the story behind each,
including art studios, eco-friendly
constructions and office buildings

In Numbers:
26 to 50 employees
282,916 views on YouTube


LINKEDIN

• LinkedIn is the world‟s largest professional network with over
120 million members in 200 countries.
• 700,000 Irish Accounts
• LinkedIn manages your online professional profile, connects
you to trusted business contacts and helps you exchange
knowledge, ideas, and business opportunities with a global
network of professionals.
• 71% of marketers are using LinkedIn with 71% (B2B) and
51% (B2C) planning to increase their activity (Stelzner, 2011).


100% PROFILE

Add a Quality Photo.

Spend time on your Bio and
Experience.

Fill in your education.

Get Client Recommendations.


LINKEDIN COMPANIES

• Make your Company easy to find.
• Encourage Customers to Follow Your Company.
• Announce new hires.
• Showcase your products and services.
• Add Video and photos.
• Add your business location.
• Showcase your latest blog posts.
• Get Clients to recommend you.
• Benefit from better analytics.


LINKEDIN ADS
Target your ad to individuals who
match your exact criteria.

Target your ads to a specific
location.

Set your PPC Budget.

Only pay for clicks on your ad.

linkedin.com/ads


DIGITAL VIDEO

77% of marketers plan on increasing their use of YouTube
and video marketing. (Stelzner, 2011)


YOUTUBE

* YouTube is 2nd most popular global search engine
* YouTube has over 2 billion view per day
* YouTube averages 15 mins viewing per person


TALEO

Taleo is Saas (Software as a Service)
Talent Management based in California.
Through its cloud-based platform, Taleo
optimises recruiting, performance
management, learning and
compensation. Taleo has assisted over
5000 small and medium sized businesses
since 2008.
The company uses Facebook, SlideShare,
YouTube to present their successful
stories, introduce services and
communicate with clients.

62,546 views on YouTube

Source: www.facebook.com/Taleo


10C‟s
Strategy Model


SOCIALMEDIA.IE 10C‟S


Questions
& Answers


SOCIALMEDIA.ie SERVICES


THANK YOU!


Social Media Mashup | Conor Lynch

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