To help organizations identify optimal solutions and best practices in support of CIAM objectives, leading IT research firm Enterprise Management Associates (EMA) conducted survey-based research of organizations actively employing CIAM solutions. These slides provide some of the key findings from this research as well as actionable guidance on how to optimize your organizations CIAM deployments.

1. Consumer Identity and
Access Management
(CIAM)
Creating positive user experiences
while boosting security effectiveness
Steve Brasen
Research Director
Enterprise Management
Associates

2. Watch the On-Demand Webinar
• Consumer Identity and Access Management (CIAM): Creating Positive User Experiences While Boosting
Security Effectiveness On-Demand Webinar: https://info.enterprisemanagement.com/consumer-identity-and-
access-management-research-webinar-ss
• Check out upcoming webinars from EMA here:
https://www.enterprisemanagement.com/freeResearch

3. Featured Speaker
Steve's career at EMA follows 20+
years of “in-the-trenches” experience
in IT systems support, engineering, and
management for high-technology,
telecommunications, and financial
institutions. Steve is a recognized
leading voice on topics related to
identity and access management
technologies and best practices.
© 2021 Enterprise Management Associates, Inc. 3
Steve Brasen
Research Director
Identity Management
| @ema_research

4. Consumer Identity and
Access Management
(CIAM)
Creating positive user experiences
while boosting security effectiveness
Steve Brasen
Research Director
Enterprise Management
Associates

5. Sponsors
© 2021 Enterprise Management Associates, Inc. 5
| @ema_research

6. Agenda
Understanding
CIAM
1 2 3
CIAM
Requirements
CIAM
Challenges
4
Quantifiable
Benefits to
CIAM
5
Increasing
Registration
Rates
6
Improving
Sales
Conversion
Rates
© 2021 Enterprise Management Associates, Inc. 6
| @ema_research

7. Understanding CIAM
© 2021 Enterprise Management Associates, Inc. 7
Consumer digital
experiences are
essential for driving
business profitability
and achieving
organizational success.
| @ema_research

8. Understanding CIAM
© 2021 Enterprise Management Associates, Inc. 8
Organizations must
balance creating positive
consumer experiences
with meeting business
requirements for security
and compliance.
| @ema_research

9. Understanding CIAM
© 2021 Enterprise Management Associates, Inc. 9
Consumer Identity and
Access Management
governs the complete
authentication and
access process for
consumers of business IT
services
| @ema_research

10. Understanding CIAM
© 2021 Enterprise Management Associates, Inc. 10
CIAM is fundamentally
different than enterprise IAM
Features unique to CIAM include:
• Self-Registration
• Privacy Consent Management
• Consumer-Focused Authentication
• Credential Resets
• Eminent Elasticity
• Progressive Profiling
| @ema_research

11. Research and Methodology
© 2021 Enterprise Management Associates, Inc. 11
EMA has conducted
primary research with the
intent of identifying
current and emerging
requirements, challenges,
solutions, and outcomes
of CIAM implementation
| @ema_research

12. CIAM Requirements
© 2021 Enterprise Management Associates, Inc. 12
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Percent of respondents
indicating the online
services currently
supported by their
organization’s adopted
CIAM platform

13. CIAM Requirements
© 2021 Enterprise Management Associates, Inc. 13
| @ema_research
Percent of respondents indicating the regulatory
compliance initiatives supported in their organization

14. CIAM Security Challenges
© 2021 Enterprise Management Associates, Inc. 14
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Percent of respondents indicating CIAM-related security breach
events that occurred in their organization in the preceding year

15. CIAM Security Challenges
© 2021 Enterprise Management Associates, Inc. 15
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Percent of respondents
from organizations that
had experienced a
breach event indicating
consequences that
occurred due to the
incident

16. CIAM Administration Challenges
© 2021 Enterprise Management Associates, Inc. 16
| @ema_research
Percent of respondents
indicating how
challenging specific
CIAM issues are for their
organization to
administer

17. CIAM Benefits
© 2021 Enterprise Management Associates, Inc. 17
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Percent of respondents indicating changes in key consumer
responses since their organization adopted their current CIAM solution

18. Improving Registration Rates
© 2021 Enterprise Management Associates, Inc. 18
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Average percentage of
consumers visiting
business websites who
register or log in to
specific online services
offered by respondent's
organization

19. Improving Sales Conversion Rates
© 2021 Enterprise Management Associates, Inc. 19
| @ema_research
Average sales conversion
rate reported by
respondents from
organizations adopting
CIAM solutions supporting
specific features

20. Conclusions
© 2021 Enterprise Management Associates, Inc. 20
• The adoption of CIAM solutions results in
significant improvements to business
performance and profitability.
• However, improvement should be
introduced to address increasing
security breaches.
• CIAM implementations should be
strategic and should be key part of
an overall security strategy.
• EMA survey results clearly indicate that
investing in a CIAM platform that offers
low-friction consumer access features and
end-to-end security assurance achieves
quantifiable returns on investment.
| @ema_research

21. Get the report
Learn more and get the report
https://bit.ly/3kbxpZ9
© 2021 Enterprise Management Associates, Inc. 21
| @ema_research