3. Road Map Understand the “Customer” of the Business Plan Egg or Hen – starting point for the business plan Where do I start? – Market or Capabilities Assumptions Tie-up the loose ends
4. Customer of the Business Plan Long Term Investor Lender Long Term Profit Earning Potential Will my money be safe? Venture Capitalist/ Private Equity Customer Intention of showing the Business Plan to the Customer?! Scalability; Exit Yourself Convincing yourself
5. Road Map Understand the “Customer” of the Business Plan Egg or Hen – starting point for the business plan Where do I start? – Market or Capabilities Assumptions Tie-up the loose ends
6. Investing Application of Funds Source of Funds Financing Money Required Money Funded Fixed Assets Share Capital Net Worth + Reserves Working Capital Loaned Funds Balance Sheet Basics
7. Egg or Hen? This is what I require…. ஃ this is the funding required ……. OR This is the funding available … ஃ this is what I’ll do with that fund
24. Market or Capabilities Key factor/ Limiting Factor/ Constraint I know the size of the market I am going to address I know the amount I require to run my business to start with
25. Road Map Understand the “Customer” of the Business Plan Egg or Hen – starting point for the business plan Where do I start? – Market or Capabilities Assumptions Tie-up the loose ends
33. Sales Plan Production Plan Cost Plan Projected Profit and Loss Account Investment Plan Debt/ Equity Plan Projected Balance Sheet Charts/ Graphs and Pictures Milestone reporting Cash Flow Statement Assumptions Critical Annexures
34.
35. Are the sales goals, expense budgets, and milestone dates realistic? Is the plan complete?