PRIME OPTIONS : ISHA LIFE NOMOS

1. NOMOS
Environmental Sanitizer
VEDIC BIO SOURCE NOMOS
Redefining Vector Control

2. Introduction
• Human development till date has always been enthroned upon the exclusivity of
purpose and in the course the other related ecological aspects has always been
down played upon.
• The devastating result we are facing when nature is trying to balance the imbalances
we created.
• Use of chemicals is one major aspect which created a huge imbalance in the ecology
to the extent that the existing species are mutating to a highly resistant and
dangerous form posing serious threat to man kind.
Alexander the great conquered the world but died of a mosquito Bite !

3. Nature carries within her self all the
solution of any problem
• On these line of thinking four ex-army officers with a scientific research oriented
approach ventured into vector borne disease control and environmental sanitation
control solution in 2006.
• ISHA LIFE NOMOS was started with this endeavor to find :
• Eco-Friendly
• Non-Toxic
• Non-Polluting
• Natural Vector Control Solution
Mosquitoes & Flies develop resistance to chemical based insecticides not to Nomos !

4. According to WHO and NVBDCP
• Malaria kills over 1.2 million people annually
• Dengue fever together with hemorrhagic fever is worlds fastest growing vector born
disease.
• Nearly half of the worlds population is infected with at least one type of vector born
pathogen (CIESIN,2007; WHO,2004a)
• Over the past 30yrs – following decades during which many mosquito born human
illness were controlled in many areas through the use of habitat modification and
pesticides ,Malaria and Dengue fever have re-emerged in Asia and Africa and emerged
in Europe (Gubler,1998,2007;Roos,2007;Yergolkar et al. ,2006) .
• According to national drug policy on malaria (2010) P.falciparum which causes 50% of
the total malaria cases is resistant to chloroquine which is the main drug for first line
treatment.
• In second line treatment artemisinine based mono-therapy has been put off and
combined therapy (ACT) has been made compulsory
Patented ! Efficacious ! Safe!

5. ISSUES
1 Disease burden due to vectors continue to rise.
2 New emerging diseases unfold due to vectors
✓ 3 Lack of pharmacological solutions
4 Resistance developed in vectors
5 Increased percentage use of chemicals
6 Environmental issues due to the use of chemicals
Mosquitoes & Flies develop resistance to chemical based insecticides!

6. ISSUES
• If we look at the history of vector control in India : The preDDT era included use of larvivorous fish oils and paris green in breeding
sites.
• In 1944 DDT was introduced and tried in Assam Burma front in allied army camps of second world war with excellent results.
• Henceforth in 1953 National Malaria Control Programe(NMCP) was launched and riding on the success of it National Malaria
Eradication Programe(NMEP) was launched in 1958.
• A set back to this program with resurgence of malaria happened in 1966 as An.culicifacies became resistant to DDT and HCH.
• Malathion and organophosphate insecticide was introduced in 1969 in Gujarat and Maharashtra and with in four years the species
became resistant.
• In 1980 synthetic PYRETHROIDS, Deltamethrin was introduced and in the last decade of 20th century , Cyfluthrin and Lambda
Cyhalothrin were introduced.
• Presently, insecticides belonging to different groups viz. ,organochlorine , organophosphate and synthetic pyrethyroid are used for
public health sprays.
• You will be amazed to find An.culicifacies has developed resistance to all group of insecticides used so far in public health
program.
Dengue Existed then it Exists Now !

7. USE OF INSECTICIDES
MAJOR PROBLEMS
1 Resistance
Escalation in costs of development of new insecticide molecules
2
3 Associated hazards of human concern
4 Pesticide residues
Despite the fact that governments across the world spend millions of dollars on vector control the reality is that the
5 problem is still not under control. Disease, morbidity and mortality rate continue to rise. Below poverty line people
suffer the most due to non-affordability of personal repellents
A major issue faced by the world is the resistance developed by these vectors to insecticides. Continuous and
6 prolonged use of chemicals make the new generations immune to the insecticide resulting in higher concentrations
being used which further damages the environment besides being harmful and toxic to humans.
Safe even for Infants ! You can actually drink it !

8. Health Hazards
Use Natural
• A survey carried out by the National Institute of Malaria Research, New Delhi, covering both
users and medical practitioners in urban and rural areas in nine states of India found out:
• Mosquito repellents widely used in the country are harmful to health and suggests their use be
avoided or discouraged
• 11.8 % of the users of Synthetic Pyrethroids across all age groups and both sexes, "complained
of a variety of acute toxicity effects either soon after or within a few hours of use of repellents of
those using DEET-based cream”
• 11.4 % reported skin reaction and itching.
• “Although symptoms disappear shortly after withdrawal, those who do not suffer acute toxicity and
continue to use these repellents for extended periods may suffer neurotoxic and immunotoxic
hazards”
Would you choose what‟s harmful for the mosquitoes, flies & you or only mosquitoes & flies ? Choose NOMOS !

9. Vector Control Market Failures
Challenges to providing new Vector insecticides: Depletion of the Vector Control Arsenal
(adulticide)
No new public health insecticides have The arsenal of safe and cost effective public
1 been developed for mainstream vector control 2 health insecticide is being depleted by
in last four decades. restrictions for various reasons eg insecticide
resistance, unacceptable side effects and non
The small market for public health recognition.
pesticides, contraction of agro
chemical industry and loss of Resistance Issue
commercial public health expertise
have contributed to commercial Lack of suitable insecticides for Vector
disengagement. As a result there is a control in the Industry project portfolio.
paucity of insecticide choices for
public health use. No contact action to mosquitoes
Cost/Time to Develop a New within the new class of
Insecticide in Vector control insecticides, (Fiproles, CNIs, etc.)
€ 70 m in a market of € 20 m Fast KD, low tox, low rate, good
Crop Protection Needed residuality target profile needed.
Man is the biggest destroyer that exists on the planet !

10. Benefits of Nomos
✓ 1 Administration de-burdened of control activities
✓ 2 Long lasting non-toxic solution
✓ 3 No resistance developed by insects
Refreshed air
✓ 4
✓ 5 No expenses on insect repellants
✓ 6 Less disease incidences
Alexander the great conquered the world but died of a mosquito Bite !

11. Emergence of Solution
Isha Life gone back to mother nature for vector control
✓ 1 remedies.
Product in the form of essential oils, extracted, purified and
✓ 2 combined.
✓ 3 Efficacious patented formulation
International innovative Technology developed in India
✓ 4
Environment Sanitizing using natural essential oils which are
✓ 5
non-toxic and safe
✓ 6 Does not harm any other mammal/ invertebrates.
To live a mosquito free life ! Choose what is natural !

12. Key Differentiators
Chemical Based Insecticides Vs Envirofriendly Sanitizer
Chemical Insecticide Nomos
• Toxicity
• Efficacy Temporary
• Solutions Limited Areas Cities,Institutions,Homes
• ROI
Changing the dimensions of vector control- Nomos !

13. The Technology
Why Nomos ?
Insects use receptors to identify food sources, mates and to be generally aware of the
environment; insects typically have approximately 65 different olfactory receptors
Five key receptor genes were isolated from American cockroach, fruit fly and mosquito
Olfactory receptor genes (chemoreceptor genes) that are odor sensing
Novel biogenic amine receptor genes that are neurotransmitters
The genes were incorporated into model cells that mimic receptors in insects
A screening process was developed using calcium ion and cAMP assays to quantitatively determine
effectiveness of insecticides on model cells
Completely Nontoxic !

14. The Technology
Why Nomos ?
• Receptors detect specific molecules that stimulate the insect to action
(food, mating, etc) These volatile molecules bind temporarily to the receptor
• Natural plant essential oils contain molecules that may have a similar structure but
bind permanently to the receptor
– Cause the insect to be repelled (or at higher concentrations killed)
• Technology utilizes cloned insect chemo-receptor
– Chosen receptors not found in mammals, focused toxicity on insects
Completely Nontoxic !

15. NOMOS
Clear Advantage Over Chemical Based Insecticides
Mosquito free life
Advantage
Nomos
Our pledge to eradicate India of
Deaths from Mosquitoes Related death by 2017 and
Dengue / Malaria
the World of this scourge by 2020.
Nature is the manifestation of harmonic balance of existence- we pledge to make it liveable !

16. Nomos
Commercial Applications
Vedic Bio Source realized the importance of reducing the „man-mosquito-contact‟ and
developed a totally „Natural, Non-Toxic, Child Safe‟ vector/mosquito control cream based
solution – NoMos Mosquito Repellent Cream. The cream offers protection from deadly
disease causing mosquitoes such as; Aedes mosquito – which causes Dengue &
Chikungunya and Anopheles mosquito – which causes Malaria.
For use in Megacities, Houses, Village, Airports, Hospitals, Group
Housing, Farms, Ships.
Click on the box see Nomos Application
Alexander the great conquered the world but died of a mosquito Bite !

17. Nomos
Commercial Applications
Future products
Vedic Bio Source will shortly be introducing various other naturally safe household & personal
application products which are currently in various stages of development & registration. Such
products will include:
• Hot & Cold vaporizer
• Anti Cockroach spray
• Anti Fly spray
• Head & Body Lice shampoo & cream
• Disinfectant floor wash
• Mosquito Repellent Incense Stick (Agarbatti)
• Skin illumination Anti-aging serum
• Antiseptic cream
Would you choose what‟s harmful for the mosquitoes, flies & you or only mosquitoes & flies ? Choose NOMOS !

18. Nomos Products
Consumer Durables / Home Solutions
Room Sanitizer Perfume Cream Spray Nomos cream
Synthetic chemical products have been the primary means for control of mosquito in homes and industries, and for
personal health, but these products are often compromised by the development of mosquito resistance, environmental
concerns, and adverse health effects in humans and animals. Vedic Bio Source‟s products are designed to overcome
these issues.

19. Available Solution For Commerce
 For Mega townships
 For Premium Facilities
Hotels, Hospitals, Farm
Houses, Bungalows, Group Houses, Home
Securities
 Travel With Nomos
 Sanitizers Sprays
 Home Sanitizer
Man is the biggest destroyer that exists on the planet !

20. Our Evangelist Clients
Across the Country
Projects Undertaken
 Nagpur
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 Mumbai
 Bangalore
 Kerala
 Lakshadweep
 Badlapur
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Man is the biggest destroyer that exists on the planet !

21. Contact US
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The Marketing Genie !
Mail : [inquiry@primeoptions.in]
M : [+91-9717500111]
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