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Opening Film
Welcome to the
Age of the
Customer
Robin Fisher
Vice President
Forward-Looking Statements
Statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize
or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the
forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any
projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding
strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or
technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality
for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and
rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with
completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our
ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment,
our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on
potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent
fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important
disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are
currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Salesforce: 4th Largest Enterprise Software Company in the
World This Year
2011 • 2012
2013 • 2014 

2015
Most
innovative
companies in
the world
4th largest software company based on analyst
consensus revenue for FY2017. Salesforce fiscal 2017
guidance provided November 18, 2015: "revenue for
the company's full fiscal year 2017 is projected to be
approximately $8.0B to $8.1B.”
FY17 employees
FY17Q1 revenue
$1.92B
20K
2013 • 2014
2015 • 2016
2008 • 2009 • 2010
2011 • 2012 • 2013
2014 • 2015 • 2016
New Technology Model
Multitenant cloud computing
Innovation. Not Infrastructure
Scalable metadata platform
Adapt to your unique business
Most trusted enterprise cloud
Security | Availability | Performance
faster time 

to market
+
70%
New Business Model
Subscription pricing
Customer Success Group
Broad ecosystem and community
Focused on Customer Success
increase in customer 

revenue growth
+
37%
pledge1percent.org
1.3M+ Service
hours1% Time
$115M+ Grants1% Equity
28K+ Nonprofit
organizations
1% Product
$250M
Donated
product


New Philanthropic Model
1-1-1 Model
500+ Companies

Pledge 1%
Adam Piasecki
Specjalista ds. Marketingu
gajusz.org.pl,,
,
DOD,(a),
,
Wolonatariusze,
,
Przychodnia,
PoMoc,
,
Zespół,Gajusza,
,
Zbiórki,na,cele,statutowe,lub,
szczególne,
!  e!przelewy
!  subkonta2dedykowane2do2akcji
!  wpłaty2na2konto2bankowe
Narzędzia,eEfundraisingu,
!  www,2e!przelewy
!  kampanie2e!mailing2
!  newsle;er2(7,7tys.2odbiorców)
!  wsparcie2profilem2B2(322tys.2fanów)
Obsługa,„Polecenia,Zapłaty”,
Podziękowania,dla,darczyńców,
Statuetki,„Flaminga”,dla,darczyńców,
Badania,efektywności,akcji,
,

Wzrost e-przelewów o
240% 2015-2016
“Nothing is more important
than the trust and success
of every customer.”


- Keith Block
Vice Chairman, President & COO
“Our cloud platform and
rapid release cycle
inspires innovation for
every sized business.”


- Parker Harris
Co-Founder
“Our Customer Success
Platform accelerates
growth for every customer.”


- Alex Dayon
President & Chief Product Officer
“The business of
business is to improve
the state of the world.”


- Marc Benioff
Chairman & CEO
Our Core Values
IoT
Data

Science
Social
Mobile
Cloud
Billions
of connected things
Trillions
of customer interactions
MillionsThousands
The Age of the Customer
Everything and everyone is connected
LAN/WAN
Client
Server
SNA
Mainframe
Terminal
Connect to Your Customers in a Whole New Way
Apps & Products
Connected
faster case
resolution
66%
Employees
Connected
Partners
Connected
Communities
Connected
Run Your Business From Your Phone
smartphones
by 2020
6B+
Build 1-to-1 Customer Journeys
Future of Play - Creating lifelong relationships
Age
6-8
Age
8+
Age
0-3
Age
4-5
Future of Play - Creating lifelong relationships
of world’s data
created in last 

12 months
90%
Everyone and Every Thing is Smarter
Get smarter about your customers
Your company Your customers
The Customer Gap
of customer data 

has been analyzed
1< % 77%of customers are not 

engaged with companies
Become a Customer Company
IoTIoT
Connect to your customers 

in a whole new way.
Run your business 

from your phone.
Build 1-to-1 

customer journeys.
Get smarter about 

your customers.
IoTIoT
Global CRM Leader
App
Cloud
Community
Cloud
Marketing
Cloud
Service
Cloud
Sales

Cloud
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology
users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the
opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties,
expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.



The Gartner documents are available upon request from Salesforce.
A Magic Quadrant Leader for Sales Force Automation
Gartner, "Magic Quadrant for Sales Force Automation," Rob DeSisto, Tad Travis, 7/9/15
#1 Marketshare in Sales Automation Applications, 2014
IDC's Worldwide Semiannual Software Tracker, June 2015
7 industry-leading apps
1 platform
#1 Marketshare in Customer Service Applications, 2014
A Magic Quadrant Leader for the CRM Customer Engagement Center
Gartner, "Magic Quadrant for the CRM Engagement Center," Michael Maoz, Jim Davies, 4/27/15
IDC's Worldwide Semiannual Software Tracker, June 2015
A Magic Quadrant Leader in Horizontal Portals
Gartner, "Magic Quadrant for Horizontal Portals," Jim Murphy, Gene Phifer, Gavin Tay, 9/11/15
A Magic Quadrant Leader for Enterprise Application Platform as a Service
Gartner, "Magic Quadrant for Enterprise Application Platform as a Service, Worldwide" Natis, et al. 3/24/15
A Magic Quadrant Leader for Digital Marketing Hubs
Gartner, "Magic Quadrant for Digital Marketing Hubs," Andrew Frank et al., 1/5/16
Tomasz Bączyk
Dyrektor Generalny
Edward Wall
Vice President
Lightning: One Platform, One Experience.
Experience • Builder • Ecosystem
New Salesforce Vertical Apps
Built with Lightning
Patient relationships, 

not records
Connecting advisors with
clients like never before
Mike Capelle

Chief Strategy Officer
Kristin Chu

Deputy Director
Offline for Salesforce1 Mobile
iOS & Android | View, Create & Edit
NEW
Omni-channel Supervisor
Real-time Supervisor View, Operational Alerts
NEW
Marketing Mobile App
Journey Performance & Analytics
NEW
Files Connect for Box
Box in Salesforce1, Box Files in Salesforce
NEW
Wave Notifications & Maps

Automatic Alerts & Triggers, Geospatial Mapping
NEW
Mobile Two-factor Authentication
Identity Verification & Single Sign-on
NEW
150+ new featuresIoTIoT
Coming Soon Summer ’16
Major Release
50th
Live June 2016
Including
Connect to your customers 

in a whole new way
Run your business 

from your phone
Build 1-to-1 

customer journeys
Get smarter about 

your customers
Film
Sell the way you want
Lightning Platform & Ecosystem
Sell faster
Salesforce SteelBrick & Microsoft Integrations
Sell smarter
SalesforceIQ & Sales Wave Analytics
Sell from anywhere
Salesforce1 Mobile App
#1 Sales application
Sales Cloud Lightning
Ami Palan
Partner
revenue increase
+
37%
Salesforce SteelBrick CPQ
Quote-to-Cash with Lightning Experience
Accurate sales quotes
Create customer-friendly sales quotes easily
Faster branded proposals
Build custom templates to match your business
Automated quote-to-cash process
Streamline the journey from lead to revenue
NEW
faster quotes
+
80%
Introducing:
Connect any data to every user
Wave Platform
Get answers, faster
Sales Wave & Service Wave Apps
Take action, instantly
Wave Actions in Salesforce
Make decisions from anywhere
Wave Mobile
Leading analytics platform
Analytics Cloud
Brook Colangelo
EVP & CTO
+
48%
faster decision making
Fast development for everyone
Lightning App Builder & Process Builder
Modern developer experience
Heroku Enterprise & Lightning Design System
#1 enterprise ecosystem
AppExchange & Lightning Components
Trusted, scalable & connected
Salesforce Shield, Connect & Thunder
App Cloud Lightning
Paul Daugherty
CTO
#1 Cloud app dev platform
+
55%
faster deployment
Anna Kujawa
CRM Department Manager
Michael Scherbaum
Lead Solution Engineer
Demo
Connect to your customers
in a whole new way
Run your business
from your phone
Build 1-to-1 

customer journeys
Get smarter about 

your customers
Film
#1 Customer service application
Service Cloud Lightning
Connected service
Lightning Platform & Ecosystem
Faster service
Lightning Service Console & Omni-Channel
Support
Smarter service
Service Wave Analytics
Personalized service
Service for Apps with SOS &
Field Service Lightning
Jodi Truss
Manager, Subscriber
Relationship Marketing
+
48%
faster case resolution
Connect your entire workforce
Tools for agents, dispatchers & mobile employees
Smart Scheduling & dispatch
Automate scheduling based on skills,
availability, and location
Manage work in real-time
Update work orders, change requests, and job
status, on any device
Introducing:
Field Service LightningNEW
Now available
-
30%
field service costs
Carlson Choi
VP, Digital Initiatives
#1 Marketing application
Marketing Cloud
1 to 1 customer journeys
Journey Builder
All channels & devices
Email, mobile, social, ads, web & IoT
Predictive marketing
Predictive journeys
Connected CRM
Customer experiences across marketing, sales,
service & apps
+
43%
marketing ROI
Luciana Chamerlain
Manager, Online Commerce
Digital Marketing
Connect to business process
Platform for embedded files, records & data
Connect faster
Lightning Community Builder &

Community Templates
Connect smarter
Personalized content & recommendations
Connect everywhere
Rich, branded mobile experience
#1 Community platform
Community Cloud
+
45%
customer retention
Tom Nugent
Director, Solution Engineering
Demo
Trailhead
trailhead.salesforce.com
Thank you to our Sponsors
PlatinumEmerald
Gold
TODAY - raffle in the Keynote room at 16:30
Your feedback is very valuable to us.

Fill in this evaluation survey* for a
chance to win an Apple Watch today!
www.bit.ly/salesforcewarsaw
*at the registration desks or on your smartphone
08:00 Rejestracja uczestników i Cloud Expo
09:00 Keynote: Get Ready for a New Kind of Customer Success
10:30 Przerwa na kawę
11:00 Jak poznać Klienta, czyli obsługa od podstaw
10 najlepszych praktyk Salesforce, studium
przypadków wdrożeniowych z PwC
11:45 Lunch i Networking
13:00 Sales Cloud Digitalizacja relacji z klientem Przyszłość Salesforce w Twojej branży z Deloitte
14:00 Marketing Cloud: czas cyfrowego marketera
Wdrożenie Salesforce w Allegro: krótka historia o
kanarku i skrzynce piwa z Craftware
14:45 Przerwa na kawę
15:00
The Future of support by AVG Technologies 

(in English) Procurement for Salesforce: Jak połączyć
przeciewieństwa z Cloudity
15:25 App Cloud: Poznaj nowy sposób tworzenia aplikacji
15:45 Praktyczne panele tematyczne
16:30 Czas na networking
Agenda
thank y u
Welcome to the Age of the Customer

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Welcome to the Age of the Customer

  • 1.
  • 3. Welcome to the Age of the Customer Robin Fisher Vice President
  • 4. Forward-Looking Statements Statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 5.
  • 6. Salesforce: 4th Largest Enterprise Software Company in the World This Year 2011 • 2012 2013 • 2014 
 2015 Most innovative companies in the world 4th largest software company based on analyst consensus revenue for FY2017. Salesforce fiscal 2017 guidance provided November 18, 2015: "revenue for the company's full fiscal year 2017 is projected to be approximately $8.0B to $8.1B.” FY17 employees FY17Q1 revenue $1.92B 20K 2013 • 2014 2015 • 2016 2008 • 2009 • 2010 2011 • 2012 • 2013 2014 • 2015 • 2016
  • 7. New Technology Model Multitenant cloud computing Innovation. Not Infrastructure Scalable metadata platform Adapt to your unique business Most trusted enterprise cloud Security | Availability | Performance faster time 
 to market + 70%
  • 8. New Business Model Subscription pricing Customer Success Group Broad ecosystem and community Focused on Customer Success increase in customer 
 revenue growth + 37%
  • 9. pledge1percent.org 1.3M+ Service hours1% Time $115M+ Grants1% Equity 28K+ Nonprofit organizations 1% Product $250M Donated product 
 New Philanthropic Model 1-1-1 Model 500+ Companies
 Pledge 1%
  • 11. gajusz.org.pl,, , DOD,(a), , Wolonatariusze, , Przychodnia, PoMoc, , Zespół,Gajusza, , Zbiórki,na,cele,statutowe,lub, szczególne, !  e!przelewy !  subkonta2dedykowane2do2akcji !  wpłaty2na2konto2bankowe Narzędzia,eEfundraisingu, !  www,2e!przelewy !  kampanie2e!mailing2 !  newsle;er2(7,7tys.2odbiorców) !  wsparcie2profilem2B2(322tys.2fanów) Obsługa,„Polecenia,Zapłaty”, Podziękowania,dla,darczyńców, Statuetki,„Flaminga”,dla,darczyńców, Badania,efektywności,akcji, , Wzrost e-przelewów o 240% 2015-2016
  • 12. “Nothing is more important than the trust and success of every customer.” 
 - Keith Block Vice Chairman, President & COO “Our cloud platform and rapid release cycle inspires innovation for every sized business.” 
 - Parker Harris Co-Founder “Our Customer Success Platform accelerates growth for every customer.” 
 - Alex Dayon President & Chief Product Officer “The business of business is to improve the state of the world.” 
 - Marc Benioff Chairman & CEO Our Core Values
  • 13. IoT Data
 Science Social Mobile Cloud Billions of connected things Trillions of customer interactions MillionsThousands The Age of the Customer Everything and everyone is connected LAN/WAN Client Server SNA Mainframe Terminal
  • 14. Connect to Your Customers in a Whole New Way Apps & Products Connected faster case resolution 66% Employees Connected Partners Connected Communities Connected
  • 15. Run Your Business From Your Phone smartphones by 2020 6B+
  • 16. Build 1-to-1 Customer Journeys Future of Play - Creating lifelong relationships
  • 17. Age 6-8 Age 8+ Age 0-3 Age 4-5 Future of Play - Creating lifelong relationships
  • 18. of world’s data created in last 
 12 months 90% Everyone and Every Thing is Smarter Get smarter about your customers
  • 19. Your company Your customers The Customer Gap of customer data 
 has been analyzed 1< % 77%of customers are not 
 engaged with companies
  • 20. Become a Customer Company IoTIoT Connect to your customers 
 in a whole new way. Run your business 
 from your phone. Build 1-to-1 
 customer journeys. Get smarter about 
 your customers.
  • 21. IoTIoT Global CRM Leader App Cloud Community Cloud Marketing Cloud Service Cloud Sales
 Cloud Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
 
 The Gartner documents are available upon request from Salesforce. A Magic Quadrant Leader for Sales Force Automation Gartner, "Magic Quadrant for Sales Force Automation," Rob DeSisto, Tad Travis, 7/9/15 #1 Marketshare in Sales Automation Applications, 2014 IDC's Worldwide Semiannual Software Tracker, June 2015 7 industry-leading apps 1 platform #1 Marketshare in Customer Service Applications, 2014 A Magic Quadrant Leader for the CRM Customer Engagement Center Gartner, "Magic Quadrant for the CRM Engagement Center," Michael Maoz, Jim Davies, 4/27/15 IDC's Worldwide Semiannual Software Tracker, June 2015 A Magic Quadrant Leader in Horizontal Portals Gartner, "Magic Quadrant for Horizontal Portals," Jim Murphy, Gene Phifer, Gavin Tay, 9/11/15 A Magic Quadrant Leader for Enterprise Application Platform as a Service Gartner, "Magic Quadrant for Enterprise Application Platform as a Service, Worldwide" Natis, et al. 3/24/15 A Magic Quadrant Leader for Digital Marketing Hubs Gartner, "Magic Quadrant for Digital Marketing Hubs," Andrew Frank et al., 1/5/16
  • 24. Lightning: One Platform, One Experience. Experience • Builder • Ecosystem
  • 25. New Salesforce Vertical Apps Built with Lightning Patient relationships, 
 not records Connecting advisors with clients like never before Mike Capelle
 Chief Strategy Officer Kristin Chu
 Deputy Director
  • 26. Offline for Salesforce1 Mobile iOS & Android | View, Create & Edit NEW Omni-channel Supervisor Real-time Supervisor View, Operational Alerts NEW Marketing Mobile App Journey Performance & Analytics NEW Files Connect for Box Box in Salesforce1, Box Files in Salesforce NEW Wave Notifications & Maps
 Automatic Alerts & Triggers, Geospatial Mapping NEW Mobile Two-factor Authentication Identity Verification & Single Sign-on NEW 150+ new featuresIoTIoT Coming Soon Summer ’16 Major Release 50th Live June 2016 Including
  • 27. Connect to your customers 
 in a whole new way Run your business 
 from your phone Build 1-to-1 
 customer journeys Get smarter about 
 your customers
  • 28. Film
  • 29. Sell the way you want Lightning Platform & Ecosystem Sell faster Salesforce SteelBrick & Microsoft Integrations Sell smarter SalesforceIQ & Sales Wave Analytics Sell from anywhere Salesforce1 Mobile App #1 Sales application Sales Cloud Lightning Ami Palan Partner revenue increase + 37%
  • 30. Salesforce SteelBrick CPQ Quote-to-Cash with Lightning Experience Accurate sales quotes Create customer-friendly sales quotes easily Faster branded proposals Build custom templates to match your business Automated quote-to-cash process Streamline the journey from lead to revenue NEW faster quotes + 80% Introducing:
  • 31. Connect any data to every user Wave Platform Get answers, faster Sales Wave & Service Wave Apps Take action, instantly Wave Actions in Salesforce Make decisions from anywhere Wave Mobile Leading analytics platform Analytics Cloud Brook Colangelo EVP & CTO + 48% faster decision making
  • 32. Fast development for everyone Lightning App Builder & Process Builder Modern developer experience Heroku Enterprise & Lightning Design System #1 enterprise ecosystem AppExchange & Lightning Components Trusted, scalable & connected Salesforce Shield, Connect & Thunder App Cloud Lightning Paul Daugherty CTO #1 Cloud app dev platform + 55% faster deployment
  • 35. Demo
  • 36. Connect to your customers in a whole new way Run your business from your phone Build 1-to-1 
 customer journeys Get smarter about 
 your customers
  • 37. Film
  • 38. #1 Customer service application Service Cloud Lightning Connected service Lightning Platform & Ecosystem Faster service Lightning Service Console & Omni-Channel Support Smarter service Service Wave Analytics Personalized service Service for Apps with SOS & Field Service Lightning Jodi Truss Manager, Subscriber Relationship Marketing + 48% faster case resolution
  • 39. Connect your entire workforce Tools for agents, dispatchers & mobile employees Smart Scheduling & dispatch Automate scheduling based on skills, availability, and location Manage work in real-time Update work orders, change requests, and job status, on any device Introducing: Field Service LightningNEW Now available - 30% field service costs
  • 40. Carlson Choi VP, Digital Initiatives #1 Marketing application Marketing Cloud 1 to 1 customer journeys Journey Builder All channels & devices Email, mobile, social, ads, web & IoT Predictive marketing Predictive journeys Connected CRM Customer experiences across marketing, sales, service & apps + 43% marketing ROI
  • 41. Luciana Chamerlain Manager, Online Commerce Digital Marketing Connect to business process Platform for embedded files, records & data Connect faster Lightning Community Builder &
 Community Templates Connect smarter Personalized content & recommendations Connect everywhere Rich, branded mobile experience #1 Community platform Community Cloud + 45% customer retention
  • 43. Demo
  • 45. Thank you to our Sponsors PlatinumEmerald Gold
  • 46. TODAY - raffle in the Keynote room at 16:30 Your feedback is very valuable to us.
 Fill in this evaluation survey* for a chance to win an Apple Watch today! www.bit.ly/salesforcewarsaw *at the registration desks or on your smartphone
  • 47. 08:00 Rejestracja uczestników i Cloud Expo 09:00 Keynote: Get Ready for a New Kind of Customer Success 10:30 Przerwa na kawę 11:00 Jak poznać Klienta, czyli obsługa od podstaw 10 najlepszych praktyk Salesforce, studium przypadków wdrożeniowych z PwC 11:45 Lunch i Networking 13:00 Sales Cloud Digitalizacja relacji z klientem Przyszłość Salesforce w Twojej branży z Deloitte 14:00 Marketing Cloud: czas cyfrowego marketera Wdrożenie Salesforce w Allegro: krótka historia o kanarku i skrzynce piwa z Craftware 14:45 Przerwa na kawę 15:00 The Future of support by AVG Technologies 
 (in English) Procurement for Salesforce: Jak połączyć przeciewieństwa z Cloudity 15:25 App Cloud: Poznaj nowy sposób tworzenia aplikacji 15:45 Praktyczne panele tematyczne 16:30 Czas na networking Agenda