This presentation looks at creating an effective Social Media strategy by answering the "W" questions. Additionally, I look at a few social media platforms that organizations can use.
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Social Media Strategy & New Platforms
1. A Fresh Look At Social Media
Ephraim Gopin
Richard Levy
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2. A Fresh Look At Social Media
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3. A Fresh Look At Social Media
Twitter:
@fundraisinisfun
Blog:
www.fundraisinisfun.com
Pinterest:
Pinterest.com/EphraimGopin
LinkedIn:
Ephraim Gopin
Contact Me:
http://www.fundraisinisfun.com/co
ntact-the-fundraiser/
Social Media Strategist & CEO-
Chief Engagement Officer
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4. A Fresh Look At Social Media
All the links & sources:
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6. Social Media Strategy- Competition
• What platforms
• Who to engage
• Added value
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7. Social Media Strategy- The Who
• Who to engage
• Who does the
engaging
Make sure you’re there-
don’t miss an opportunity!
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8. Social Media Strategy- The What
• Short & long term
goals
• Guidelines & crisis
management
• Quality trumps
quantity
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9. Social Media Strategy- The Where
• Your audience
• Your mission
• You DON’T have to
be everywhere!
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10. Social Media Strategy- The When
• See what works
• Blog calendar
“Shoot for done, not
perfect! Getting a blog
post out the door gets
100% results.
Unpublished gets 0%”
- @johnhaydon
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11. Social Media Strategy- The How
• Measure
• The overall strategy
• How will you help
your community???
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12. Social Media Strategy- The Why
• To fundraise…NOT!
• Engage ► trust ►
action (thank you
@askdebra!)
• Patience folks
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13. It’s All About The Image
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14. New Platforms- Instagram
Image courtesy of: http://bit.ly/RmT6io
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15. New Platforms- Instagram
• Latest news
• Sneak peek
• Who you are
• Supplies & products
• Carmen Sandiego
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16. An Instagram Moment
Image courtesy of Meg Hoffman (@NonProfit_Meg)
from Boston’s Bay Cove Human Services
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17. New Platforms- Pinterest
Image courtesy of http://bit.ly/QUG4HX
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25. “New” Platforms- LinkedIn
• Research
• Connect
• Show expertise
• Generate leads
The best of SOCIAL media-
it’s 1-on-1!
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