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"Rethinking the Horse Business" is annual webinar that discusses how the Economy, the Horse Industry and the Internet are affecting horse business owners.
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Rethink2015 wide
- 1. Rethinking the Horse Business How the Economy, the Horse Industry and the Internet Are Affecting Horse Professionals Copyright 2015 Equestrian Professional LLC all rights reserved
- 2. Tonight’s Speaker Elisabeth McMillan Editor and Founder of Equestrian Professional.com Copyright 2015 Equestrian Professional LLC all rights reserved
- 3. Outline for Tonight Overview of the 2015 Economic Outlook Horse Industry Highlights Internet Insights Results from our survey of horse professionals Summary and tips Copyright 2015 Equestrian Professional LLC all rights reserved
- 4. Mainstream Global Economic Indicators •Global Growth •Real Estate •Stock Market •Auto Sales Copyright 2015 Equestrian Professional LLC all rights reserved
- 5. Global Growth Business Outlook US: MODERATELY POSITIVE US growth will grow at a modest 2.6 percent in 2015. Profitability may come under increased pressure as the business cycle matures and cost increases are imminent. America's strength in technological progress needs to help accelerate productivity. EURO-AREA: CAUTIOUS SHORT-TERM OPTIMISM, BUT DOWNSIDE RISKS ACCUMULATE Despite significant downside risks, the Euro Area is projected to grow at 1.6 percent in 2015, almost double that of 2014. Modest recovery in domestic consumption is a likely source of growth as labor markets improve. However, disinflation or even deflation could bring growth rates further. ASIA-PACIFIC: CHALLENGING IN CHINA; MOSTLY POSITIVE ELSEWHERE Despite softening growth rates, the Asia-Pacific region remains the leader for global growth. Growth rates of China and India are converging to 5.5 percent from 2015–2019. Despite short-term headwinds from global economy, Southeast Asia will strengthen to global production base. LATIN AMERICA: UPSIDE POTENTIAL Economic conditions in Latin America are unlikely to improve rapidly in 2015, with regional growth at only 1.8 percent. For a full overview of the business implications from The Conference Board Global Economic Outlook 2015, download the Global Overview Report which provides a discussion of results by major regions. Copyright 2015 Equestrian Professional LLC all rights reserved
- 6. Data International Monetary Fund: Graphic by Bloomberg Businessweek
- 7. Stock Market The U.S. stock market will advance upon its secular bull market run with an annualized gain in the range of 5% – 9%. Europe will continue to struggle with respect to its own economic recovery though its stock markets will see intermittent periods of appreciation due in large part to expected stimulus measures from the European Central Bank. - Forbes Copyright 2015 Equestrian Professional LLC all rights reserved
- 8. Copyright 2015 Equestrian Professional LLC all rights reserved
- 9. Auto Sales USA With sales @16.5 million 2014 sales were the auto industry’s best in nearly a decade, with almost 1 million more vehicles sold in the U.S. last year than in 2013. Copyright 2015 Equestrian Professional LLC all rights reserved
- 10. Auto Sales EU “European Union car registrations rose 5.7% in 2014, thanks to government incentives, tax breaks and a consumer shift to cheaper brands such as Dacia and Skoda that helped the market to return to growth after six years of declining sales.” – The Guardian Copyright 2015 Equestrian Professional LLC all rights reserved
- 11. Horse Sales - PSI YEAR # of Horses Average Total 2011 47 271,304 EURO 12,700,000 EURO 2012 45 346,222 EURO 15,580,000 EURO 2013 48 275,041 EURO 12,752,000 EURO 2014 52 322,412 EURO 16,430,000 EURO Performance Sales International Website Copyright 2015 Equestrian Professional LLC all rights reserved
- 12. AQHA World Show YEAR # of Horses Sold Average Total 2011 183 $4,690 $858,350 2012 79 $8387.97 $662,650 2013 70 $7,408.87 $459,350 2014 63 $7,556.35 $476,050 AQHA World Show and McCarron Equine Blog Copyright 2015 Equestrian Professional LLC all rights reserved
- 13. Keeneland Sales Summary January 2015 Sale Head sold - 948 Gross amount - $35,305,500 Average Price – $37,242 Median Price – $16,000 Top Price - $2,200,000 Copyright 2015 Equestrian Professional LLC all rights reserved
- 14. NCHA Futurity Sale Dec Copyright 2015 Equestrian Professional LLC all rights reserved
- 15. A Dip Into Equestrian Association News 1. BETA – National Equestrian Survey 2014 – Protocol Horse Export to China 2. BEF – This Girl Can Ride 2. AHC - Tax Benefits – PAST Act – Time to Ride 3. HSUS - EU suspends Mexico 4. Equine Canada – Brings High Performance Coach Model to FLA 5. CHA – Reaching through generations and demographics 6. NCHA – Senior Tour – Online Training along with USDF, USEA, and USHJA 7. NRHA – Buy a Pro to support NRHA Junior 7. College – NCAA- Equestrian 8. Equine Australia 9. USPA – Hosts Lunch and Learns 10. USEF – Western Dressage TREND: Staying in touch with mainstream reality, reaching out to new and existing markets both Online and In Person Copyright 2015 Equestrian Professional LLC all rights reserved
- 16. Internet Trends •72% of all internet users are now active on social media. (Jeff Bullas) •On average, internet users around the globe have 3.6 devices. Make sure your content easy to interact with and share from any device. •Multi-platform use is on the rise: 52% of online adults now use two or more social media sites, a significant increase from 2013, when it stood at 42% of internet users. •For the first time, roughly half of internet-using young adults ages 18-29 (53%) use Instagram. And half of all Instagram users (49%) use the site daily. •Facebook continues to be the most popular social media site, but its membership saw little change from 2013. However the Facebook audience remains highly active with 70% of Facebookers engaging on a daily basis. •Video is expected to dominate social media platforms Social networking data from Pew research Copyright 2015 Equestrian Professional LLC all rights reserved
- 17. Horses on the Internet BloodHorse.com - Record Traffic and Time Spent on Site Copyright 2015 Equestrian Professional LLC all rights reserved
- 18. Growth, Decline or Same Copyright 2015 Equestrian Professional LLC all rights reserved
- 19. 2013 vs 2014 - SURVEY Over all growth of business. Did your horse business grow, decline or stay the same? Copyright 2015 Equestrian Professional LLC all rights reserved Year Increased Decreased Stayed the same 2013 39.6% 27.4 % 33.6% 2014 51.11% 19.44% 30.00% Change 11% 7.96 3.6 %
- 20. 2012 vs 2013 - SURVEY Year Increased Decreased Stayed the same 2012 38.6% 26.3% 36.1% 2013 39.6% 27.4 % 33.6% Change 1% 1.1% - 2.5 % Over all growth of business. Did your horse business grow, decline or stay the same? Copyright 2015 Equestrian Professional LLC all rights reserved
- 21. New Customers Where are the majority of your new customers coming from? Copyright 2015 Equestrian Professional LLC all rights reserved
- 22. How Has Social Media Affected Your Horse Business? Copyright 2015 Equestrian Professional LLC all rights reserved
- 23. What requests for changes in services have you seen from your clients? 2010 2011 2013
- 24. Wins and Losses Copyright 2015 Equestrian Professional LLC all rights reserved
- 25. Profit or Loss Copyright 2015 Equestrian Professional LLC all rights reserved
- 26. How Does This Compare? Copyright 2015 Equestrian Professional LLC all rights reserved
- 28. Opportunities Purchased Land 16.4% 19.1% 21.43 Purchased Major Equipment 20.8% 29.1% 41.67 Purchased Horses 71% 68.1% 69.05 Refinanced Major Loans 17.1% 18.7% 9.52% 2012 2013 2014 Copyright 2015 Equestrian Professional LLC all rights reserved
- 30. The Most Important Trends Wins Economy is more stable Horse Business Growth Mainstream Reach Challenges Re-educating Land/Urban Belt Profitability Hiring Help Copyright 2015 Equestrian Professional LLC all rights reserved
- 31. Solutions • Find industry supporters and use their resources • Refine your business model • Utilize a long term financial strategy that is unified with your career goals. • Use a value based pricing model Copyright 2015 Equestrian Professional LLC all rights reserved
- 32. About Equestrian Professional 24/7 Access to Tools Hands on Help Relevant Information Time saver Connects Books to Business Private Consulting Copyright 2015 Equestrian Professional LLC all rights reserved
- 33. Thanks for Listening! For more information, tools and resources visit www.EquestrianProfessional.co m Copyright 2015 Equestrian Professional LLC all rights reserved reproduction without permission prohibited
Notes de l'éditeur
- A website that provides business support to horse professionals. Rethinking the horse business. Annual event - We’ve been hosting for 5 years - Purpose is to provide horse professionals – meaning those who make their living -- horse trainers, breeders, instructors, professional riders and stable managers with relevant information to help you better navigate the current business climate and achieve your career goals. We realize everyone’s business is unique. This seminar is not about giving you specific advice for your own business it is about providing you with a wide variety of perspectives and with a big picture view into issues that effect horse professionals around the globe. In order to prepare for this event we speak to dozens of horse industry leaders and then condense hours of conversations, emails and hundreds survey results into a 30 – 40 minute presentation and leave try time for questions – even so this webinar is a toe dip into the sea of horse business information not a swim
- Before I start – I want to make sure that everyone can here me ok.
- Summary – overall consumers are starting to spend but business is holding on to capital and assets. The dollar vs the euro – there is hope both in and – Gas prices - stock market – currency http://www.forbes.com/sites/advisor/2015/01/16/8-key-forecasts-for-2015/
- Last year the World Bank forecast for global economic growth to 3.2 per cent in 2014 but it was actually 2.6 - This year Forecasters expect 2.6 – 3 % (World Bank) depending on which reports you read. Regardless predictions are for less growth in 2015 than 2014 in the US STOPPPPPPPPPPPP The world economy is still struggling to gain momentum as many high-income countries continue to grapple with the legacies of the global financial crisis. The recovery in high-income economies has been uneven, as some (the United States and the United Kingdom) have exceeded pre-crisis output peaks, but others (the Euro Area) are still below earlier peaks. Middle-income economies have also been less dynamic than in the past for cyclical reasons, but also due to a structural slowdown. Low-income countries continue to grow at a robust pace, despite a challenging global environment. The key features of the lackluster global recovery have been accommodative monetary policies, falling commodity prices, and weak trade. These are expected to persist, although financial conditions are projected to tighten gradually. Risks to this fragile recovery are significant and tilted to the downside. The key policy challenge for developing countries is to adjust monetary and fiscal policies to changing cyclical conditions while addressing headwinds to long-term growth by implementing structural reforms
- The U.S. stock market will advance upon its secular bull market run with an annualized gain in the range of 5% – 9%. As a point of reference, according to Gold-Eagle.com, there have been seven previous periods identified as secular bull markets from 1815 – 2008 with an average length of 14.7 years. To contrast, the current secular bull market which started in March of 2009 is just under 6 years long thus far. Europe will continue to struggle with respect to its own economic recovery though its stock markets will see intermittent periods of appreciation due in large part to expected stimulus measures from the European Central Bank.
- In the USA Mortgage rates have been at historical lows since 2008 following the financial crisis, but the consensus is that they will rise; it's just a matter of how much and when. The average rate for a 30-year fixed-rate mortgage has fluctuated between just above 4% and 4.5% for most of 2014. The Federal Home Loan Mortgage Corp., or Freddie Mac as it is commonly called, is predicting rates will rise to 5% in late 2015. - Investapedia
- Automakers sold an impressive 16.5 million vehicles overall, helped by readily available credit, a strengthening economy, low levels of unemployment and a continued decline in gas prices. That marked the fifth consecutive year of increases, after auto sales hit a low of 10.4 million in 2009.
- George Morris, Frank Chapot, Paul Schockemohle – A new price record of 2.8 million Euro and a record-high overall revenue of 16.43 million Euro confirm the success of the P.S.I. Auction this year. The horses were sold at averagely 322.412 Euro with a total amount of 8.68 million Euro paid for the dressage horses and 7.76 million Euro for the jumpers by customers from all over the world. Within 35 years, the P.S.I. Auction has been developing into a global player, awakening desire all over the world.
- The performance horses sold averaged $11,089.58, while rail-and-pattern horses averaged $5,455.88 and halter horses sold for an average of $4,880.The top-seller of the 2014 AQHA World Show Sale was Hip No. 65, Colonel Cindy, a 10-year-old rope horse by Colonel Hotrodder and out of Jellys Showcase by Sonny Showcase. The sorrel mare was consigned to the sale by owners Jason and Michelle Swanson of Wahoo, Nebraska, with AQHA Professional Horseman Jamie Stover of Abilene, Kansas, acting as agent. Colonel Cindy was purchased by Nancy DeLorenzo of Middle Grove, New York, for $31,000.Colonel Cindy will be shown during Open Week of the AQHA World Show in senior heeling by Jamie for his new owner. And because of the new World Show Sale Bonus Program, Nancy’s aim is to see Colonel Cindy back in Oklahoma City for the 2015 AQHA World Show and another shot at the coveted gold trophy.“I had been looking for a horse for a while now and I saw her videos online, then found her in the sale catalog and pursued her,” Nancy said. “I was thinking about buying her off the phone, but I said, ‘Nope. I’ve got to go see her.’
- LEXINGTON, KY (Jan. 15, 2015) – Keeneland’s 57th annual January Horses of All Ages Sale, which ended Thursday, continued to indicate market stability, prompting buyers to compete with confidence for quality individuals and resulting in the sale-topping $2.2 million price, the highest January Sale figure since 2008, for the Group 2 stakes-winning and classic-placed Galileo (IRE) mare Up (IRE), in foal to leading sire War Front. Results for the four-day auction, conducted Jan. 12-15, were solid and reflected buyers’ prevailing focus on quality. A total of 948 horses brought gross receipts of $35,305,500, down 14 percent from $41,025,700 for 1,027 horses in 2014. The average of $37,242 decreased 6.8 percent from last year’s $39,947. The median was down 20 percent, from $20,000 to $16,000. “Two years of strong increases followed by the consistent results we’ve experienced this year show the market is reaching stability,” Keeneland Vice President of Sales Walt Robertson said. “The environment now creates buyer confidence and provides a foundation on which to build the future.” Gross receipts for the four-day January Sale, held Jan. 6-9, totaled $41,025,700 for 1,027 horses. The average price was $39,947, and the median price was $20,000. At last year’s sale, which covered five days, 1,105 horses sold for $45,207,300, for an average of $40,912 and a median of $15,000. The 2013 sale included the complete dispersal of prominent owner/breeder Issam Fares’ Fares Farm. “The January Sale confirmed what we saw during last fall’s September Yearling and November Breeding Stock sales: that we are operating in a fair market,” Keeneland Vice President of Sales Walt Robertson said. “Buyers are responding to this true market with enthusiasm and confidence that they will see a return on their investments.” Evidence of the strong volume of trade was confirmed by a clearance rate of 80 percent. That trend began with the September Yearling Sale, the industry’s acknowledged barometer of its health, and continued through the November Breeding Stock Sale when clearance rates were 80 percent and 85 percent, respectively.
- A hot topic this year were the record-breaking NCHA Futurity Sales that saw an average of $27,696, which was a 23 percent increase over last year’s auction. The high-selling horse also broke a record for a 2-year-old when Eight Mile, consigned by Crown Ranch, Weatherford, Texas, garnered a $400,000 bid from Daniel and Nancy Burkes, Hibbing, Minn. The colt, by Metallic Cat, is out of the great mare Cappuccino And Pasta, also owned by Crown Ranch.
- UK The protocol for the live export of horses from the UK to China has been signed by the Secretary of State for the Environment, Food and Rural Affairs, Owen Paterson, and Minister Zhi Shuping, of AQSIQ (Quality Supervision, Inspection and Quarantine Administration). “We have been developing trade in China over the last three years and this new protocol opens up a potentially lucrative market for a range of British bred horses, and sees the UK joining other EU nations that already have access to the rapidly growing Chinese market. “During this time we have seen the number of imported horses rising from 8,000 in 2012 to 17,000 in 2013 and the market for a wide range of equestrian products has also expanded significantly. The market is at a crossroads and next on the agenda will be the developing of a similar protocol for horse feed and supplements, which will be handled by the same government ministry. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Monday 12 January saw the launch of a national campaign ‘This Girl Can’ that is encouraging women and girls of all ages, sizes and abilities to get active. With headlines such as “sweating like a pig feeling like a fox” and “I kick balls, deal with it” This Girl Can aims to quash the fear of being judged as a barrier to taking part in sport. Sport England research shows that, by every measure, fewer women than men play sport regularly – two million fewer 14-40 year olds in total. According to insight from the British Equestrian Trade Association, equestrian sport is bucking the trend in female participation with women making up over 73% of the equestrian community. Research shows that there is a large spread in the demographic that participate in equestrian sport; 0.16% of the male population over the age of 16 take part whereas 1.37% of the female population are regular riders spanning from the age of two through to 65+ according to the last Active People Survey results. A large resurgence of participation is also seen between the ages of 30-40. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ AHCasses Tax Extender Bill for 2014 Submitted by admin on Tue, 12/16/2014 - 15:23 Today, the Senate followed the House of Representatives and passed the Tax Increase Prevention Act of 2014 (H.R. 5771). The President is expected to sign the bill shortly, possibly this week before the lame-duck session of the 113thCongress ends. The bill would extend for 2014 several tax provisions favorable to horse owners, breeders, and equine businesses that expired or were reduced at the end of 2013, including three-year depreciation for all race horses. The bill extends these provisions retroactively for eligible equine assets, including horses, purchased and/or placed in service at any time in 2014. The extensions are effective only through December 31, 2014. On January 1, 2015 they again expire or revert to prior levels. 179 Expense Deduction. For the last few years, the so-called Section 179 business expense deduction was set at $500,000. This meant that anyone in the horse business could immediately depreciate up to $500,000 of the cost of any investment in business assets, including horses. The deduction was reduced dollar-for-dollar once investment in all one's business activities hit $2 million. This provision was not extended by Congress and had reverted to $25,000 for 2014. The legislation extends the expense deduction at $500,000, with a phase-out at $2 million, for assets, including horses, purchased and placed in service during 2014. Bonus Depreciation. Anyone in the horse business could depreciate up to 50% of the cost of new property purchased and placed in service in 2013, including horses and other equipment. This was known as "bonus depreciation." It was restricted to new assets, which meant that the first use of the horse or other property had to begin with the taxpayer. This provision was not extended by Congress and had expired for 2014. The legislation would extend bonus depreciation at 50% for the cost of new assets purchased and placed in service during 2014. Depreciation of Race Horses. From 2009 through 2013 all race horses were depreciated over three years, regardless of their age when they were placed in service. This provision was passed in 2008 through the efforts of Minority Leader Mitch McConnell (R-KY). This change, which eliminated the 7-year depreciation period for race horses, expired at the end of 2013. The legislation would extend the three-year recovery period for all race horses placed in service during 2014, regardless of age. Conservation Easements. Favorable rules for contributions by farmers and ranchers of capital gain real property for conservation easements, allowing a deduction of up to 100% of the donor’s contribution base, expired for 2013. The legislation would extend through 2014 the enhanced deduction involving conservation easements. The legislation now goes to the President, who is expected to sign it into law. Prevent All Soring Tactics – Stalled in Senate Legislation to stop the cruel and illegal practice of “soring” – one of the most broadly supported bills in Congress with 60 Senate cosponsors and 308 House cosponsors – has been blocked by at least one Republican Senator, preventing movement on the legislation until the “hold” is lifted. The PAST Act has well more than a two-thirds majority in the House, with a majority of Republicans and nearly every Democrat in the House co-sponsoring the legislation. In the Senate, the bill obtained Committee approval in April, and there are now enough cosponsors to overcome a filibuster ++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ EU Suspends Mexican Horsemeat Imports after FVO (Food and Veterinary Office) audit. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Equine Canada - High Performance 1 Coaching Modules to be Held in Ocala, Fla.Ottawa, Ont., January 13, 2015 -- Equine Canada is pleased to announce that in an effort to make our High Performance 1 coaching program accessible to our busy coaches, we will be travelling to Ocala, Fla. on February 9-11, 2015 to host training modules. Although these sessions are targeted at prospective High Performance 1 coaches, current Equine Canada certified coaches or instructors may use these sessions for professional development purposes. All prospective coaches and athletes who are members of Equine Canada are welcomed to attend.Sessions include Developing Athletic Abilities Equine with Dr. Hilary Clayton, Performance Planning and Advanced Practice Planning with Wendy Johnston, and the Make Ethical Decisions Training Module with Victoria Andrew. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ NCHA _ The Senior Tour will give open, non-pro and amateur riders who are 60 years of age or older and meet all other NCHA rules regarding status and membership the chance to compete for a Horizon Senior World Championship. A Senior World Champion will be crowned at the Worlds Champion Award Banquet during the 2015 NCHA Futurity, where the top 15 in all eligible classes will also be recognized. The High Point and Reserve High Point Senior Riders will receive an all-expenses paid vacation to the 2016 Horizon Yacht Rendezvous, a spring event held annually in the Bahamas/Florida Keys at a luxury yachting resort. “We are excited to introduce this new showing concept through our new partnership with Horizon Yachts,” said NCHA Executive Director Jim Bret Campbell. “This gives us an opportunity to celebrate our Senior members as they continue to strive for success in the arena. A large portion of our senior competitors are breeders and owners at various levels in the business, and I believe this tour will play a vital role in giving back to a bracket that is deeply invested in cutting.” +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ NRHA Buy A Pro Program officially starts in 2015! Buy A Pro is an innovative online auction that connects riders with one-on-one lessons from NRHA Professionals, and replaces Regional Clinics as the primary funding mechanism for National Reining Horse Youth Association (NRHyA) activities. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ College On October 13, news spread quickly that Kansas State University’s athletic department made the decision to drop equestrian as one of its 16 sponsored National Collegiate Athletic Association (NCAA) sports and replace it with women’s soccer in the 2016-2017 academic year. The equestrian community was in shock. While some members of the collegiate equestrian world were aware that the NCAA was considering dropping equestrian from its emerging sports list, nothing has been officially announced. In a meeting held April 29 – May 1 2014, the NCAA Committee on Women’s Athletics (CWA) voted to require a strategic action plan from equestrian-sponsoring institutions prior to its September 2014 meeting. The NCAA notes from the meeting state, "The 10-year time period to reach championship sponsorship (minimum 40 institutions) has elapsed for the sport of equestrian, and sponsorship has dropped from 23 to 22 institutions over the past two years. The sport has remained on the emerging sports list after showing steady progress in growth prior to that time period. The committee will evaluate the plan and the status of the sport on the emerging sports for women list at the September meeting.” With this request for a strategic plan, Robert Peterson became involved as Emerging Sports Consultant for the National Collegiate Equestrian Association (NCEA).
- Reflected in horse world – USHJA - Equestrian Coach USEA - EventingTrainingOnline USDF - DressageTrainingOnline NCHA – CuttingHorseTrainingOnline Multiple Platforms Multiple Channels Multimedia Customers, search, watch on a – MAKE SURE YOUR CONTENT IS MULTI_PLATFORM FRIENDLY i.e. phone, tablet, computer The phone call - MAKE SURE YOU COVER THE BASICS OF SEARCH
- During the 7-week period, BloodHorse.com pageviews increased from 8,393,500 in 2013 to an all-time high of 10,044,500 – a rise of 16.4 percent and the largest figure in the history of the website. In addition to the surge in pageviews, all key metrics of the site were up: total visits increased over the prior year by 15.4 percent, unique visitors were up 22.1 percent, average time on the site grew by 22.7 percent and race replay views nearly tripled, growing by 68.9 percent. Eric Mitchell editor in chief - “Thoroughbred racing has so many great stories, and we realized we could add photographs, videos, and other elements to enhance the user experience and strengthen our visual presence online.” Readers have embraced the new medium, spending astounding lengths of time on the longform pieces, nearly three times the average amount of time spent on a page for the entire site.
- Improvement over last year - Increased 39.6 % - Decreased 27% - Stayed the same 36%
- Over all growth of business. Did your horse business grow, decline or stay the same. - Lets look at where that growth took place
- Over all growth of business. Did your horse business grow, decline or stay the same. - Lets look at where that growth took place
- Where are the majority of your new customers coming from? – Biggest change from last year is social media is up by 7.14% and WOM is down 4.7% Print Ads are up 7.5% Online Ads are Up 4.6% and Referrals are down 6.3% Social Media – 25% using it - plus over 55% said it resulted in new customers , Word of Mouth, Print Ads, Online Ads, Referrals form other Professionals – slight decreases Overall stayed the same – Word of mouth 74 – 79% All types of advertising (print and online down about 3%.) Biggest change – Social Media – Increase of 6.9%
- From last year - Client relationships down 2% - Networking up 6% - Attracting New Customers Down 7% - Horse Sales Up – 7.6%
- Increased – decreased – stayed the same
- Did your business increase, decrease of stay the same in the following areas. We continue to see growth but an atypical decrease in profits – increase in expenses – decrease in the higher profit margin activities – NOW REALIZE THIS isn’t necessarily YOUR business – IS IT JUST INCREASED PRICES OR ARE YOU GROWING IN THE LESS PROFITABLE AREAS OF YOUR BUSINESS? HOW do you know?
- 41.24 operated at a loss but 56.48 operated at a profit. Which is down from last years numbers of 61.5% operating at a profit and 36.4 operating at a loss
- How does this compare to last year.
- None down 1% - Expanded number of services offered went up 10% - New Options up 3% - Payment Plans down 3% - Increased Prices up over 6% - Decreased staffing down 3% Cut back salary down 5%
- POSITIVE INCLUDING HORSE PURCHASES
- ACTHA - 352 events already pre-booked for 2015! 33 percent gain over the previous year – Western Dressage recognized as national affiliate organization by USEF – Ranch Horse Association of America – affiliated with AQHA - HUGE increase in horse therapy programs -
- Session only for members/horse professionals so that we can talk more specifically and we want to get you all off to a good start this year and there are things we can do together that will make a big difference in your business without sucking up too much of your time. We have online calculators and downloadable pre-formatted spread sheets that make business planning and marketing way less time consuming and help you mentally and visually connect what your business needs to look like IRL as compared to your bookkeeping system. This is not to undermine the importance of acurate bookkeeping but to compliment it and help you build a business that really WORKS. YourONLY FOR HORSE PROFESSIONALS SO THAT WE CAN TALK IN A MORE INTIMATE MANNER