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Equinix.com
Unleash The Power of Equinix:
Digital Transformation through
Interconnection
January 17, 2017
Greg Adgate, VP of Partnerships and Alliances
Equinix.com
Digital is here & now, forcing businesses to transform
New
Commerce and Collaboration Models
New
Connectivity and Data Models
4.9B
▲30%
2.1T
▲76%
4.4ZB
▲40%
$176B
▲16%
Connected Devices App Usage
Sessions
Data Created &
Stored Hybrid Cloud
Mobile Application
Spend
Cloud Services
Spending
* Equinix Vertical & Market Insights
~80%
ENT adopting hybrid
cloud by 2017
20B
▲22%
B2C eCommerce
$1.7T
▲18%
B2B eCommerce
$1.1T
▲8%
Digital Advertising
$72B
B2B Acquired
Customers via
Company Blog
57%
B2B Customer
Support via
Facebook
44%
Skype for Business
Hours
1.6B
2
Equinix.com
A New Level of Interconnection is Required to Compete
In the interconnected era, more interconnection = more competitive
advantage
Capitalize on new
opportunities worldwide
Act anywhere, from any
device, via any channel
Engage securely
Create new value
Respond instantly
Work together
as one
Leverage global
clouds services
Add locations and
people quickly
3
Equinix.com
from siloed and fixed…
Raw
Materials
Suppliers RD Marketing Sales Warehouse/
retailer Customers
Hierarchical
Model
To transform, business and IT needs to disrupt…
Confidential – © 2016 Equinix Inc. 4
… to integrated and dynamic
Customers
Privacy
Mobile sales and
Payments
Omni-channel
Storefront
Digital services
Research and
innovation
Digital products
Supplier network API
Equinix.com
Traditional
Shorten the distance to the Edge
and rewire topology for Digital1
Integrate and Deliver
with Ecosystems2
Locate Data and
Analytics Adjacent3
…to create “interconnection-first hub-based architectures” at the
edge that mesh tailored service nodes…
5
Equinix.com
Equinix Is the World’s Leading Interconnection Platform
A global platform for high-performance hybrid and multi-cloud interconnection
6
Equinix.com
Interconnection Helps You Reach the World in an Instant
7
Global Footprint
• Rapid expansion - simplified
• Accelerate application
performance
• Compliance and data
protection
Extending the Edge
• Americas: 15 metros,
500+ connected networks
• Asia and Australia: 8 metros,
350+ connected networks
• Europe and the Middle East:
17 metros, 550+ connected
networks
Joint Service Offering
8
Equinix.com
Oracle Fast Connect @Equinix
Private Interconnection to Oracle Cloud
Bypass the public Internet
Improve performance, reduce
costs, increase security
9
Enterprise
Cage
Equinix Data Center
Equinix
Cloud Exchange
Enterprise
On-Prem DC
Oracle Cloud
Data Center
Oracle
FastConnect
NSP
FastConnect Available in Four Equinix locations: Chicago, DC, London, Amsterdam (soon - Sydney)
Equinix.com
Equinix Chicago Metro
Interconnection Performance Gains
Oracle FastConnect over ECX with Equinix IT as α Customer
10
Oracle Public CloudEquinix IT Private Cloud
GOAL: Test latency, throughput and
predictability of connectivity over FastConnect
vs. Internet
VM with Oracle DB Compute
Service
DB Backup
Service
InternetEquinix IT Internet connectivity – 1Gbps
Equinix.com
α EquinixTest Results - Oracle FastConnect / ECX
11
Database Backup Service
Test Scenario: Database size: ~1TB, Backup Datasets: ~250GB, # of threads: 15
Above results were collected across multiple samples at different times. Actual customer’s results will depend upon source & destination locations and the connectivity between those locations
Equinix tested this with our own IT organization as an example, but you should test your solution to verify performance
Test Internet (1 Gbps, 100 mbps CIR) ECX (1 Gbps) ECX (10 Gbps) ECX Improvement
Backup Time 6.5 hours 41 minutes 26 minutes Up to 6+ hrs. faster
Backup Network
Throughput
0.08 Gbits/sec 0.79 Gbits/sec 1.25 Gbits/sec Up to 15x faster
Restore Time 4 hours 39 minutes 24 minutes Up to 3.5+ hrs. faster
Restore Network
Throughput
0.14 Gbits/sec 0.84 Gbits/sec 1.36 Gbits/sec Up to 9.7x faster
Customer Use Cases
12
Equinix.com
Public Internet
Web Application
Replicated Database
Production
Database
Customer
Location
Workload
Hybrid Application Pattern
• Web application front-end deployed in Oracle Cloud
• Production Database deployed in customer onsite datacenter
• Replicated backup database deployed in Oracle Cloud
• Connected via VPN over Internet
Challenges
Unreliable/Unpredictable Internet VPN
• Poor performance between Web front-end and production database
• Inability to use real-time replication between production and replication database
• Forced to use scheduled replication, which often failed due to connectivity issues
Business Continuity & Disaster Recovery via Platform Equinix
Business
Continuity &
Disaster Recovery
• Oracle Database
• Low latency, high
throughput
Equinix.com
Web Application
Replicated DatabaseCustomer
Location
Workload
Hybrid Application Pattern
• Web application front-end deployed in Oracle Cloud
• Production Database deployed in customer onsite datacenter
• Replicated backup database deployed in Oracle Cloud
• Connected via VPN over Internet
Challenges
Unreliable/Unpredictable Internet VPN
• Poor performance between Web front-end and production database
• Inability to use real-time replication between production and replication database causing production and replication
to be out of synch
• Forced to use scheduled replication, which often failed due to connectivity issues
Solution
Platform Equinix with Equinix Cloud Exchange and Oracle FastConnect
• Moved production database into Equinix IBX
• Connected Database with Oracle Fast Connect circuit through Equinix Cloud Exchange (ECX)
• Use Oracle features continuous real-time replication to keep DBs in synch
• Leverage Oracle Cloud to manage automatic failover
Results
• Major Performance increase
• Improved reliability due to successful continuous real-time replication
• Improved business continuity
• Lower support costs due to improved reliability
• Compute and Data closer to the edge = increased performance
Production
Database
ECX
FastConnectLeased Line
Business Continuity & Disaster Recovery via Platform Equinix
Business
Continuity &
Disaster Recovery
• Oracle Database
• Low latency, high
throughput
Equinix.com
Public Internet
HPC on Oracle
Customer
Location
Business
Continuity &
Disaster Recovery
Workload
HPC and Data Analytics
• HPC Cluster on premises
• Data Lake used for analysis on premises
• Would like to use public cloud for bursting
• Connected via VPN over Internet
Challenges
HPC and Data Analytics
• HPC Clusters are high CAPEX and OPEX
• Resources are limited by space and allocations
• Scheduling conflicts for runs
• Data transit make use of public cloud unrealistic due to bandwidth, throughput and unreliability
High Performance
Computing & Data
Analytics
• Burst to the Cloud
• Data Security -
Sovereignty
• Data Insights
HPC Cluster
and Data lake
High-Performance Computing and Data Analytics via Platform Equinix
Equinix.com
HPC on Oracle
Customer
Location
ECX
FastConnectLeased Line
High Performance
Computing & Data
Analytics
• Burst to the Cloud
• Data Security -
Sovereignty
• Data Insights
HPC Cluster
And Data Lake
On-
Premises
Backup and
Data Lake
Workload
HPC and Data Analytics
• HPC Cluster on premises
• Data Lake used for analysis on premises
• Would like to use public cloud for bursting
• Connected via VPN over Internet
Challenges
HPC and Data Analytics
• HPC Clusters are high CAPEX and OPEX
• Resources are limited by space and allocations
• Scheduling conflicts for runs
• Data transit make use of public cloud unrealistic due to bandwidth, throughput and unreliability
Solution
Platform Equinix with Equinix Cloud Exchange and Oracle FastConnect
• Locate Data Lake in Equinix IBX
• Use Oracle for HPC Runs or maintain HPC cluster in Equinix IBX and burst to Oracle for larger runs
• Connected with Oracle FastConnect circuit through Equinix Cloud Exchange (ECX)
• Back up Data Lake to on premises
Results
• Zero CAPEX for growing HPC needs
• On-demand capacity when needed through Oracle Cloud
• Increased speed in delivering results
• Not tied to specific platform - Can be either Windows or Linux based
• Compute and Data closer to the edge = increased performance
High-Performance Computing and Data Analytics via Platform Equinix
Customer Case Study
17
Equinix.com
NSP
Link
Case Study: Dual site enterprise Exadata solution
18
Equinix Cloud
Exchange
Oracle
FastConnect
Equinix Cloud
Exchange
Oracle
FastConnect
Washington DC: Backup
Customer Decision Drivers
• Network Interconnection options
• Private, secure access to Clouds
• Cloud proximity and performance
• Oracle FastConnect access
FUTURE
Oracle Cloud Services
Joint Solution
• Exadata HW/SW
• Equinix Customer Cabins
Chicago: Primary
Equinix.com
http://www.equinix.com/partners/oracle-cloud/
19

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Unleash the Power of Equinix: Digital Transformation through Interconnection

  • 1. Equinix.com Unleash The Power of Equinix: Digital Transformation through Interconnection January 17, 2017 Greg Adgate, VP of Partnerships and Alliances
  • 2. Equinix.com Digital is here & now, forcing businesses to transform New Commerce and Collaboration Models New Connectivity and Data Models 4.9B ▲30% 2.1T ▲76% 4.4ZB ▲40% $176B ▲16% Connected Devices App Usage Sessions Data Created & Stored Hybrid Cloud Mobile Application Spend Cloud Services Spending * Equinix Vertical & Market Insights ~80% ENT adopting hybrid cloud by 2017 20B ▲22% B2C eCommerce $1.7T ▲18% B2B eCommerce $1.1T ▲8% Digital Advertising $72B B2B Acquired Customers via Company Blog 57% B2B Customer Support via Facebook 44% Skype for Business Hours 1.6B 2
  • 3. Equinix.com A New Level of Interconnection is Required to Compete In the interconnected era, more interconnection = more competitive advantage Capitalize on new opportunities worldwide Act anywhere, from any device, via any channel Engage securely Create new value Respond instantly Work together as one Leverage global clouds services Add locations and people quickly 3
  • 4. Equinix.com from siloed and fixed… Raw Materials Suppliers RD Marketing Sales Warehouse/ retailer Customers Hierarchical Model To transform, business and IT needs to disrupt… Confidential – © 2016 Equinix Inc. 4 … to integrated and dynamic Customers Privacy Mobile sales and Payments Omni-channel Storefront Digital services Research and innovation Digital products Supplier network API
  • 5. Equinix.com Traditional Shorten the distance to the Edge and rewire topology for Digital1 Integrate and Deliver with Ecosystems2 Locate Data and Analytics Adjacent3 …to create “interconnection-first hub-based architectures” at the edge that mesh tailored service nodes… 5
  • 6. Equinix.com Equinix Is the World’s Leading Interconnection Platform A global platform for high-performance hybrid and multi-cloud interconnection 6
  • 7. Equinix.com Interconnection Helps You Reach the World in an Instant 7 Global Footprint • Rapid expansion - simplified • Accelerate application performance • Compliance and data protection Extending the Edge • Americas: 15 metros, 500+ connected networks • Asia and Australia: 8 metros, 350+ connected networks • Europe and the Middle East: 17 metros, 550+ connected networks
  • 9. Equinix.com Oracle Fast Connect @Equinix Private Interconnection to Oracle Cloud Bypass the public Internet Improve performance, reduce costs, increase security 9 Enterprise Cage Equinix Data Center Equinix Cloud Exchange Enterprise On-Prem DC Oracle Cloud Data Center Oracle FastConnect NSP FastConnect Available in Four Equinix locations: Chicago, DC, London, Amsterdam (soon - Sydney)
  • 10. Equinix.com Equinix Chicago Metro Interconnection Performance Gains Oracle FastConnect over ECX with Equinix IT as α Customer 10 Oracle Public CloudEquinix IT Private Cloud GOAL: Test latency, throughput and predictability of connectivity over FastConnect vs. Internet VM with Oracle DB Compute Service DB Backup Service InternetEquinix IT Internet connectivity – 1Gbps
  • 11. Equinix.com α EquinixTest Results - Oracle FastConnect / ECX 11 Database Backup Service Test Scenario: Database size: ~1TB, Backup Datasets: ~250GB, # of threads: 15 Above results were collected across multiple samples at different times. Actual customer’s results will depend upon source & destination locations and the connectivity between those locations Equinix tested this with our own IT organization as an example, but you should test your solution to verify performance Test Internet (1 Gbps, 100 mbps CIR) ECX (1 Gbps) ECX (10 Gbps) ECX Improvement Backup Time 6.5 hours 41 minutes 26 minutes Up to 6+ hrs. faster Backup Network Throughput 0.08 Gbits/sec 0.79 Gbits/sec 1.25 Gbits/sec Up to 15x faster Restore Time 4 hours 39 minutes 24 minutes Up to 3.5+ hrs. faster Restore Network Throughput 0.14 Gbits/sec 0.84 Gbits/sec 1.36 Gbits/sec Up to 9.7x faster
  • 13. Equinix.com Public Internet Web Application Replicated Database Production Database Customer Location Workload Hybrid Application Pattern • Web application front-end deployed in Oracle Cloud • Production Database deployed in customer onsite datacenter • Replicated backup database deployed in Oracle Cloud • Connected via VPN over Internet Challenges Unreliable/Unpredictable Internet VPN • Poor performance between Web front-end and production database • Inability to use real-time replication between production and replication database • Forced to use scheduled replication, which often failed due to connectivity issues Business Continuity & Disaster Recovery via Platform Equinix Business Continuity & Disaster Recovery • Oracle Database • Low latency, high throughput
  • 14. Equinix.com Web Application Replicated DatabaseCustomer Location Workload Hybrid Application Pattern • Web application front-end deployed in Oracle Cloud • Production Database deployed in customer onsite datacenter • Replicated backup database deployed in Oracle Cloud • Connected via VPN over Internet Challenges Unreliable/Unpredictable Internet VPN • Poor performance between Web front-end and production database • Inability to use real-time replication between production and replication database causing production and replication to be out of synch • Forced to use scheduled replication, which often failed due to connectivity issues Solution Platform Equinix with Equinix Cloud Exchange and Oracle FastConnect • Moved production database into Equinix IBX • Connected Database with Oracle Fast Connect circuit through Equinix Cloud Exchange (ECX) • Use Oracle features continuous real-time replication to keep DBs in synch • Leverage Oracle Cloud to manage automatic failover Results • Major Performance increase • Improved reliability due to successful continuous real-time replication • Improved business continuity • Lower support costs due to improved reliability • Compute and Data closer to the edge = increased performance Production Database ECX FastConnectLeased Line Business Continuity & Disaster Recovery via Platform Equinix Business Continuity & Disaster Recovery • Oracle Database • Low latency, high throughput
  • 15. Equinix.com Public Internet HPC on Oracle Customer Location Business Continuity & Disaster Recovery Workload HPC and Data Analytics • HPC Cluster on premises • Data Lake used for analysis on premises • Would like to use public cloud for bursting • Connected via VPN over Internet Challenges HPC and Data Analytics • HPC Clusters are high CAPEX and OPEX • Resources are limited by space and allocations • Scheduling conflicts for runs • Data transit make use of public cloud unrealistic due to bandwidth, throughput and unreliability High Performance Computing & Data Analytics • Burst to the Cloud • Data Security - Sovereignty • Data Insights HPC Cluster and Data lake High-Performance Computing and Data Analytics via Platform Equinix
  • 16. Equinix.com HPC on Oracle Customer Location ECX FastConnectLeased Line High Performance Computing & Data Analytics • Burst to the Cloud • Data Security - Sovereignty • Data Insights HPC Cluster And Data Lake On- Premises Backup and Data Lake Workload HPC and Data Analytics • HPC Cluster on premises • Data Lake used for analysis on premises • Would like to use public cloud for bursting • Connected via VPN over Internet Challenges HPC and Data Analytics • HPC Clusters are high CAPEX and OPEX • Resources are limited by space and allocations • Scheduling conflicts for runs • Data transit make use of public cloud unrealistic due to bandwidth, throughput and unreliability Solution Platform Equinix with Equinix Cloud Exchange and Oracle FastConnect • Locate Data Lake in Equinix IBX • Use Oracle for HPC Runs or maintain HPC cluster in Equinix IBX and burst to Oracle for larger runs • Connected with Oracle FastConnect circuit through Equinix Cloud Exchange (ECX) • Back up Data Lake to on premises Results • Zero CAPEX for growing HPC needs • On-demand capacity when needed through Oracle Cloud • Increased speed in delivering results • Not tied to specific platform - Can be either Windows or Linux based • Compute and Data closer to the edge = increased performance High-Performance Computing and Data Analytics via Platform Equinix
  • 18. Equinix.com NSP Link Case Study: Dual site enterprise Exadata solution 18 Equinix Cloud Exchange Oracle FastConnect Equinix Cloud Exchange Oracle FastConnect Washington DC: Backup Customer Decision Drivers • Network Interconnection options • Private, secure access to Clouds • Cloud proximity and performance • Oracle FastConnect access FUTURE Oracle Cloud Services Joint Solution • Exadata HW/SW • Equinix Customer Cabins Chicago: Primary

Notes de l'éditeur

  1. Title Slide – Create and sell more services This presentation is intended for prospective Partners. Come refer to this as the “first meeting pitch deck”. The audience is director through C-level members of the management team, typically with representation from marketing, product management, and sales organizations. The goal is to determine and begin defining the joint value proposition associated with partnering. The one idea in 15 words or less to be conveyed by Equinix sales team presenting to the audience is, “You will create and sell more of your core services by partnering with Equinix”. This is the only reason to partner: “to sell more, to more enterprises, more often, for more money”. The goal of the meeting is to get the partner to agree to (a) submitting a Partner Application if not already submitted and/or (b) set a date for a partnership kick-off meeting where all parties agree on the go-to-market plan (e.g. the bundled offer, target markets, training, joint marketing if applicable).
  2. We’ve entered a new phase of the digital economy - the ‘Interconnected era’, which is bringing about transformational change and creating new opportunities across all sectors, including ICT. Faster, richer forms of connectivity, including new mobile, cloud and social technologies, are producing a new wave of innovation based on interconnection The Interconnected Era will be marked by a radical re-shaping of markets, industries and businesses, as companies collaborate in new ways. Enterprise business models are increasingly interdependent; companies will forge advantage by collaborating in communities with other enterprises via secure, reliable and internetworked connections Many-to-many interconnection is increasingly at the heart of product innovation and competitive differentiation. Companies no longer create value on their own. Increasingly, products and services are collaboratively made, customized and delivered inside communities of value enabled by innovative cloud, mobile and social companies. Interconnection across eco-systems is critical for delivering the innovative customer experiences that are increasingly the basis for competitive differentiation
  3. Slide: Why Partner with Equinix? What to do: Introduce the WIIFM to the audience (“what’s in it for me?”). Some speakers may choose to re-arrange slide order and begin the presentation with the WIIFM (versus starting with the “about Equinix” slides). Starting with the WIIFM is often used to immediately capture the attention of the audience. Most of your audience will enter the room wondering “how will a partnership help my company?”, “how will the partnership impact me and my team’s ability to achieve our objectives?” and “why should I spend my time listening?”. It is all about them. It is not necessarily about Equinix or how great we are (even though we are a great company)....it is about how much greater Equinix can make the prospect and what Equinix can do for them. Your audience is not solely interested in selling Equinix services (colocation provides top-line revenue and minimal margins). They are interested in selling more of their core services (which drive much larger revenues and provide the margins that make them profitable). Your job is to help them understand how partnering with Equinix will help them sell more of their core services. Your job is to tell help them understand how Equinix services “enable” their business. And, at the end of the presentation, by providing an overview of the Reseller Program, your audience will also understand how Equinix is making it easier for them to conduct business with us. What to say: “You will create and sell more of your core services by partnering with Equinix. It is as simple as that. Equnix can help you increase revenues, provide you with more resources and enhance your brand equity. And, by joining the Partner Program, it becomes even easier to conduct business with us.” Transition to next slide: “Let’s talk about the market opportunity.”
  4. This is a layer1 example of a typical ECX deployment The NSP brings the Enterprise subscribers to the CSPs via an aggregated port on the ECX. There are several port and VC options available. Additional details include: This is a layer 2 Ethernet service 200M, 500M, 1G virtual connections on 1GB or 10GB physical ports Five 9’s High availability platform Supported in 20+ Global markets Integrated APIs and a Customer Web Portal
  5. Oracle and Equinix Use Cases Exadata systems colocated in Chicago and DC Needed to make space in their on-premise data center Production in Chicago and DR in DC - CIO wanted to consolidate Databases Oracle FastConnect solved the need for a secure, high performance, low latency connectivity Migration of Mission Critical ERP to the Cloud Production ERP in Chicago and Washington DC for disaster recovery Oracle Managed Services to operate this solution They were looking to create more predictable OpEx and reduce CapEx Customer was concerned about running ERP over VPN Equinix Cloud Exchange and Oracle FastConnect provided more control, lower latency Oracle and Equinix Use Cases Exadata systems colocated in Chicago and DC Needed to make space in their on-premise data center Production in Chicago and DR in DC - CIO wanted to consolidate Databases Oracle FastConnect solved the need for a secure, high performance, low latency connectivity Migration of Mission Critical ERP to the Cloud Production ERP in Chicago and Washington DC for disaster recovery Oracle Managed Services to operate this solution They were looking to create more predictable OpEx and reduce CapEx Customer was concerned about running ERP over VPN Equinix Cloud Exchange and Oracle FastConnect provided more control, lower latency