Dr. Cedric X. Bryant, ACE; Kristi Lane & Kelly Hartshorne, Rodale, Inc; Traci Kubisiak, David Martin Benefit Consulting Group; Amy Tomczyk, Blue Zones

1. DR. CEDRIC X. BRYANT, FACSM
Chief Science Officer—American Council on Exercise (ACE)
Dr. Bryant is an international lecturer, writer and expert in fields of fitness,
nutrition and exercise. He has written more than 200 articles or columns for trade
magazines, and sports medicine and exercise science journals, and has
authored, co-authored or edited over 30 books. He has produced editorial
contributions for publications including USA Today, The New York Times, Wall
Street Journal, Time, Newsweek, Reader’s Digest, Consumer Reports, Fox
News, and CNN Headline News.
Dr. Bryant is an advisory board member for numerous organizations including:
Center for the Study of Sport, Seattle University, Women’s Health, Good
Housekeeping, ClubLife and Oxygen magazines.
Creating a Workplace Culture of Wellness
Regular physical activity can improve your productivity, enhance your overall health
and fitness profile, and help mitigate work-related stress. Whether you’re a small
business owner, a corporate human resources manager, or a front-line
supervisor, promoting physical activity on the job makes sense.
For many organizations, identifying easy-to-implement ways to foster an active
workplace culture is a challenge. I will share simple ways to do this.

2. Creating a Workplace Culture of Wellness
Cedric Bryant, Ph.D., FACSM
Chief Science Officer
American Council of Exercise

3.  Largest nonprofit fitness certification and education organization
in the world
 Network of more than 55,000 health and fitness professionals
 Unbiased evaluator of fitness products, programs, and trends
 Builder of collaborative relationships across the health and
fitness industry lines
 Organization that helps people live their most fit lives

4. A Country Plagued by Chronic Disease

6. Benefits of Workplace Wellness
Tangible
 Health
 Productivity
 Worker‟s Compensation
 Absenteeism
 Employee Retention
Intangible
 Company Morale
 Employee Awareness
 Engagement & Loyalty

7. ACE Wellness Committee
 Initiate a Wellness committee
 involve multiple departments
 SMART Goals – what does „success‟ look like?
 EX: e.g.: participation, sick time, engagement survey
 What does wellness mean within your culture
 (visit the wellness wheel and your company core values)
 Plan quarterly campaigns in monthly meetings,
delegate responsibilities  representation from
multiple departments helps with participation

8. ACE Wellness Committee
 Campaigns range from 6-10wks in length and
are measurable
 Spring Clean your Wellness
7wks: 7 dimensions of wellness
 Maintain Campaign 10wks: maintain weight
over holidays
 Health Fair
 Training for America‟s Finest city ½ marathon
and 5k

9.  Recess 2x/wk
 Monthly fitness classes, on-site gym
 Sit-Stand or Standing desks, walking meetings,
meet outdoors
 Anonymous „suggestion box‟ movement
ACE WW Culture

10.  12 months of giving: one month of volunteering, one
month of donations.
 Serving meals at St. Vincent de Paul Village and
Volunteer Beach clean up
 Youth Advocates – Bottoms-up drive (donating
diapers for families in need)
 Fun Activity Teams – each department is responsible
for a month
 Casual dress, „dress-up‟ days – conducive to
movement
ACE WW Culture

11. ACEFIT.COM
57,000 27,000 7,600
 Fit Facts
 Research studies and reviews
 „Ask the Expert‟ blogs
 Workout-inspired videos
 Recipes and cooking videos

16. Thank you
DR. CEDRIC X. BRYANT, FACSM
Chief Science Officer—American Council on Exercise (ACE)

17. Standing More and Sitting Less at Rodale
The first standing workstation was introduced at Rodale over 10 years ago. We will
discuss how that was introduced to employees, its evolution over the years, and what
makes Rodale a thought-leader in healthy workplace options because we know our
business depends on it.
KELLY HARTSHORNE , RN, BSN, COHN-S
Health & Safety Services—Rodale,Inc.
Kelly has worked in the Occupational Health Nursing Field for over 18 years in industrial and
corporate settings, and has provided her expertise to Rodale for the last 10 years. She is
responsible for Rodale’s Employee Wellness & Safety programs, which includes ergonomic
evaluations, making recommendations and adjustments, and coordinating the implementation of
workspace changes with the Facilities Management team. Kelly is excited about the “JustStand”
movement at Rodale.
KRISTI LANE
Facilities & Space Planning Coordinator—Rodale,Inc.
Kristi is responsible for designing, managing, and maintaining Rodale’s master space plan, which
includes strategic and tactical space planning solutions and ensuring that the options meet the
established goals. One of Kristi’s responsibilities is to work with individual employee s to customize
their personal work space. This includes promoting the “Just Stand” movement, as featured in our
very own Men’s Health magazine.

18. A Little Bit About Us….

19. The Standing Desk - Round 1
Real Rodale Office Area
Employee Image distorted to Protect Identity

20. But, one size does not fit all….
Employee Images distorted to Protect Identity

21. The In-Between Solution…..

22. The Better Solution……
Real Rodale Office Area
Employee Images distorted to Protect Identity

23. Testimonials
“Just a note of thanks for helping me get a standing desk. I love it.
Being able to stand most of the day and sit when I need too has
really made a difference to my piriformis and hams, and I can feel
the difference in less tightness and pain.”
Jeff C.
Executive Editor Special Projects
“I love new workstation. It helps me feel more
energetic throughout the entire workday.”
Jason P.
Staff Accountant
Real Rodale Office Areas
Images distorted to Protect Employee Identities

24. “I LOVE the Ergotron……my back is not as stiff and
my chiropractor has noticed a difference. Also with
the Ergotron, my wrists feel better. When you stand,
you change hand position on the keyboard. Since
using the Ergotron, I feel more energetic! I can work
longer and I am more productive. I actually pace a
little when I stand and this keeps the blood flowing
and me awake!”
Ann K
Manager Of General AccountingReal Rodale Office Area
Image distorted to Protect Employee Identity

25. Other “Healthy” Options Rodale Offers Employees….
Ping Pong Conference Room
Making it Easy to
Bike To Work
Recycling Centers
Treadmill Work Areas

26. And Much More…..
Energy Center
Garden Club
Game Room Walking/Jogging Trails

27. Thank you
KELLY HARTSHORNE , RN, BSN, COHN-S
Health & Safety Services—Rodale,Inc.
KRISTI LANE
Facilities & Space Planning Coordinator—Rodale,Inc.

28. TRACI KUBISIAK, MS, CWP
Worksite Wellness Consultant—David Martin Benefit Consulting Group
In her role as Worksite Wellness Consultant, Traci offers clients of the David
Martin Agency best practice wellness strategies, helping them identify ways to
maximize health improvement resources and assisting with program
implementation. She has lent her expertise authoring and providing editorial
content for publications such as Minnesota Business, Enterprise Minnesota,
and Self Funding Magazine.
Traci has an MS degree in Wellness Management, is certified through the
National Wellness Institute, and is a member of WELCOA (Wellness Councils
of America) and also the Benefit Advisors Network.
David Martin: Taking a Stand for Health
Meet David Martin Benefit Consulting Group. This organization may seem small at just
over 30 employees, but they are taking a big stand—for the benefit of their clients, their
work and for their health! Hear how they have infused wellness into their organization as
well as advanced well-being for their clients of all sizes and industries.
This organization has received multiple awards for being a Healthy Workplace and
one of the Best Places to Work.

29. AMY TOMCZYK
Director of Outreach and Education– Blue Zones
Amy has worked with Blue Zones since 2006 and her role currently includes
being the Blue Zones Speaking Agent. She leads national level marketing,
communications and public relations strategies to promote Blue Zones and
increase engagement in the community and workplace health programs called
“Blue Zones Projects.”
She oversees the public speaking business and maintains key relationships with
sponsors, clients, vendors, and the public. Amy received her Masters in
Education from Loyola College of Maryland and her BA from University of
Minnesota, School of Journalism.
Blue Zones—Creating Environments of Health
Amy will share the Blue Zones model of longevity and well-being improvement and
how it is applied in communities, as well as workplaces, to create environments of
health.
Amy will provide specific examples of how shifting the focus from individuals to
evidence-based ways to optimize one's "life radius", will create healthier places in
which to live.

30. 30
Ikaria, Greece
Blue Zones® Longevity Hot Spots

33. What are “Blue Zones”?

34. Blue Zones Power 9®
Power 9® is a registered trademark of Blue Zones, LLC. All rights reserved.
Move Naturally
1. Make daily physical activity an unavoidable
part of your environment
Right Outlook
2. Know your purpose
3. Downshift: Work less, slow down, take vacations
Eat Wisely
4. Eat until 80% full
5. More veggies, less meat & processed food
6. Drink a glass of red wine each day
Belong
7. Create a healthy social network
8. Connect/reconnect with religion
9. Prioritize family

36. The Prototype: Albert Lea, Minnesota

37.  27% community participation
 Added 1.7 miles of connected walkways
near and around the lake
 City adopted Complete Streets and
supportive policies
 Established “Walking School Buses”
 Schools adopted 7 new policies such as no
snacking
Walking School Bus
Results from Albert Lea, Minnesota: First 10 Months

38. Results from Albert Lea, Minnesota: First 10 Months
 Changed restaurant menus for healthier options
 Participants lost a collective 12,000 lbs.
 Added 2.9 years of longevity per participant
 City reported reduced medical costs
 Lead employer reported absenteeism down by 18%

39.  Established tobacco free multi-unit housing
 Added a Blue Zones® Checkout Lane that only offers healthy “grab
and go” options at the local Hy-Vee
 Improved nutrition in schools with Farm to School efforts, school
gardens and more improved vending policies
 First bike lane installed
 Completed 5-mile walking, jogging and biking route around
Fountain Lake that now goes all the way around the lake and
is part of an additional 3.1 miles of newly connected sidewalks
Results from Albert Lea, Minnesota: Following Years

40.  Drove community volunteerism
 Held additional Purpose Workshops
 More worksites implemented wellness programs
 Went from 14% to 23% of employees in tobacco free worksites
 Community-wide events engaged people in block parties, biking,
walking
 Volunteer led committee organizes this ongoing effort
Results from Albert Lea, Minnesota: Following Years

41. Beach Cities
KEY SELECTION FACTORS
 Readiness, Motivation and Leadership
 Strong partner for innovation with the Beach
Cities Health District (BCHD)
 A diverse and aging population (Silver Tsunami)
 Opportunities to improve walkability, bikeability,
emotional health
 Redondo Beach
 Manhattan Beach
 Hermosa Beach (Los Angeles) –
The Pilot National Project

42. Two Year Beach Cities Key AccompLishments
Well-Being Index Score: Improved from 73.3 to 76.4
Improvement in number of fruits and veggies consumed, work environment,
and life evaluation over rest of state of CA
Community Awareness
Community/Policy
Worksites
Individuals
Restaurants
200 million media impressions,
15,000 individual program encounters
Outdoor smoking bans in 2 cities; livability and bicycling
plans adopted; $1.4 million in new grants received, 11
Walking School buses; schools engaged in MindUp and
other programs
153 employers engaged
145 Walking Moai teams with 1450 participants;
over 200 volunteers; 1000 attended purpose workshop;
1000 attended community rally
42 Blue Zones designated restaurants

43. Beach Cities Well-Being Climb!

44. Well-Being Jump by the Numbers!
What it means?
• $2.35M h.care savings
• $8.03M savings in work loss
productivity
What it means?
• $6.97M h.care savings

45. 454545
The Value Proposition of Improved Well-Being
Improve
Well-Being
Adopt or maintain
healthy behaviors
Reduce health-related risks
Optimize care for health
conditions and disease
Increase
Performance
Productivity
Engagement
Absence
Work Impairment
Reduce Total
Medical Cost
Hospitalizations
Event Rates
Disease Rates
Lifestyle Risks
Increase Total
Economic Value
• States
• Communities
• Sponsors
• Individuals
Prevent or delay disease or condition
Prevent or reduce impact of and need for health care
Enhance one’s ability to actively manage their own well-being
Economic Drivers
Confidential and Proprietary

46. Develop
Well-
Being
Leaders
Optimize
Habitat /
Physical
Environment
Optimize
Engagement
& Social
Networks
Optimize
HR Policies
and Benefits
Optimize
Solutions for
Well-Being
Physical Well-Being Emotional Well-Being Social Well-Being
Improved Well-Being Drives Improved Performance
Core Investments to Improve Well-Being:
Define
Purpose
Worksite Pledge Framework

47. Thank you
AMY TOMCZYK
Director of Outreach and Education– Blue Zones

48. Thank YOU, Panelists!
Questions,
audience?