For many faith-based nonprofits, integrating departments, strategies, and projects is more of a wish than intentional endeavor. To succeed in today's world NFP's need to be intentional about integrating and rely on whose cause they serve.

1. Biola Digital 2013
Strategic
Integration
Thursday, June 6, 13
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2. Thursday, June 6, 13
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3. STRATEGIC
INTEGRATION:
Smashing Silos
With The Power Of
Collaboration
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4. SMASH!
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5. Image Credit: TPapi (Flickr)
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6. “Teamwork remains the one sustainable competitive advantage that
has been largely untapped.”
“...teamwork is almost always lacking within organizations that fail
and often present within those that succeed.”
–Pat Lencioni
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7. Thursday, June 6, 13
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8. Thursday, June 6, 13
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9. A WORD ABOUT
SILOS
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10. Dictionary.com
1. A structure, typically cylindrical, in which fodder
or forage is kept.
2. A pit or underground space for storing grain,
green feeds, etc.
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11. If you want your
Web ministry to
grow, say NO to
the silo
NO MO SILO
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12. Any good things
about silos?
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13. Behavioral Issues
1. Lack of trust
2. Disappointment
3. Resentment
4. Bitterness
5. Gossip
6. Back-biting
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14. “...silos destroy trust, cut off communication, and foster
complacency. What is meant to produce power and control really
creates animosity and suspicion.”
– Forbes magazine, May 2011
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15. Paul
“What we have is one body with many parts, each its proper size
and in its proper place. No part is important on its own.
Can you imagine Eye telling Hand, “Get lost; I don’t need you”? Or,
Head telling Foot, “You’re fired; your job has been phased out”?
– The Message, 1 Corinthians 12
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16. Structural Issues
1. Division of labor
2. Departmentalization
3. Managerial hierarchy
4. Span of control
5. Central authority vs. Decentralized
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17. PR
Ops HR
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Marketing
Finance
Broadcast
Information
Services
Web Dept.
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18. CIO
CLO
CFO
COO
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CMO
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19. Audience
Participation
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20. “Even the most well-meaning, intelligent people get distracted and
confused amid the endless tactical and administrative details that
come there way ever day. Pulled in many directions... they pursue
seemingly worthwhile agendas under the assumption that their
efforts will be in the best interest of the organization as a whole”
–Pat Lencioni
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21. ACTIVITY #1
BREAK DOWN
THE SILOS
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22. J-O-B
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23. If you want your
Web ministry to
grow, say NO to
the silo
NO MO SILO
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24. HIRE & RETAIN
TALENTED
KNOWLEDGE
WORKERS
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25. “Do you know why most employees aren’t loyal to their company
and leadership? Because their company and leadership aren’t
loyal to them.”
–Dave Ramsey
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26. 8 Predictions
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27. iY Predictions
1. Job-hop in search of the perfect career
2. Innovate in the use of technology
3. See waves of depression and
disappointment in the workplace
4. Want parent involvement in their work life
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28. iY Predictions
5. Expect change and amusement
6. Search for meaning, not just money
7. Have low tolerance for jobs that fail to
provide speedy rewards
8. Pursue both influence and affluence
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29. When loyalty and
productivity are
KEY, the bigger
picture is HE
HE IS THE KEY
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30. SILOS =
A MUNDANE JOB
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31. INTEGRATION =
A PASSIONATE
CAUSE
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32. ACTIVITY #2
COLLABORATIVE
GOAL
#CollaborationIsKey
#BiolaDigital
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33. Example: Mother
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34. Example: Mother
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35. Thursday, June 6, 13
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36. 6 Ways to Find
and Keep iY
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37. Find & Keep iY
1. Foster friendships and teamwork
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38. Find & Keep iY
2. Provide purpose
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39. Find & Keep iY
3. Offer flexibility and options
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40. Find & Keep iY
4. Value volunteerism
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41. Find & Keep iY
5. Challenge them with change
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42. Find & Keep iY
6. Make the most of their strengths
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43. When loyalty and
productivity are
KEY, the bigger
picture is HE
HE IS THE KEY
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44. CREATING A
CULTURE OF
INTEGRATION &
COLLABORATION
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45. What Does It Look
Like?
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46. “The best time to change your business model [or organizational
model] is while you still have momentum.”
–Seth Godin
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47. The Continuum
Phase 1
1.
2.
3.
4.
5.
6.
Phase 2
Phase 3
Personal Integration
Team Integration
Departmental Integration
Divisional Integration
Organizational Integration
Operational Integration
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Phase 4
Phase 5
Phase 6
Continuum: a
continuous sequence in
which adjacent elements
are not noticeably
different from each
other, although the
extremes are quite
distinct.
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48. Where Are You?
Phase 1
1.
2.
3.
4.
5.
6.
Phase 2
Phase 3
Phase 4
Phase 5
Phase 6
Personal Integration
Team Integration
Departmental Integration
Divisional Integration
Organizational Integration
Operational Integration
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49. Example: NPCC
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50. F-Word
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51. Optimize All Channels
5Q
JAF
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52. Thursday, June 6, 13
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53. MAKE IT
HAPPEN
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54. Discussion Topics
• SWOT
• Who are your primary customers?
• What trends are affecting the
organization?
• How do you create value for customers?
• Anything innovative coming out soon?
• What challenges will you face as you
move toward integration and
collaboration?
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55. Strategize
• As you think about your strategies
and tactics make sure they are
clearly defined
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56. BASELINE SET
• VISION/OBJECTIVE - an organizations desired end point
• STRATEGY - a plan of action designed to achieve a goal
• TARGET - specific value assigned to a goal
• TACTIC - means by which a strategy is carried out
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57. EXAMPLE
• VISION/OBJECTIVE - to acquire new constituents/donors
• STRATEGY - use Facebook to increase reach and conversions
• TARGET - 100 new donors in Q1 2012
• TACTIC - $5 off coupon for sharing weekly offer
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58. Collaborate
• How can marketing play into the
plan?
• How can PR play into the plan?
• How can communications, social
media, direct mail, broadcast, and
others play into the plan?
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59. Set Goals
• 1-3 goals for each tactical area should
be created
• Goals should support and
compliment each other, not pull apart
• Know the pros/cons of each channel
and what they bring to the table
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60. Master Calendar
• Sequence all efforts
• Determine which tactics lead, which
support, and which interweave
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61. Refine As You Go
• Review your results
• Evaluate what needs adjusting
• Keep communicating
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62. INTEGRATION
DONE RIGHT
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63. 5 Levels
1. Horizontal integration
2. Vertical integration
3. Internal integration
4. External integration
5. Data integration
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64. ACTIVITY #3
STORY TIME
“Lebab fo Rewot”
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65. Biola Digital 2013
Eric.Brown@FiveQ.com
@eweirdguy
linkedin/in/erichbrown
pinterest/weirdguy
weirdblog.wordpress.com
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