1. 2012 Moxa Brazil
Channel Partner’s Workshop
James Wu / Country Manager
Date: April 25th, 26th

2. Agenda
Confidential
Time Topic Owner
Day 2 (April 26th, Thursday)
8:00~9:00 Breakfast Fabio Carrasco
9:00~10:30 One Moxa Solution
- IES (Industrial Ethernet Solution)
- Edge to Core
Eric Lo
10:30~10:45 Coffee Break Fabio Carrasco
10:45~12:00 Vertical Market Strategy & Case Study
- Power Automation
- Transportation
- Others
Collaboration and Working Business Model for
Power Automation Market
Eric Lo
12:15~ Lunch Fabio Carrasco
Catch the Big Fish!

3. Industrial Ethernet Solution
Rugged & Reliable Platform Connects Everything
Eric Lo / Business Development Manager
April-26-2012

4. AGENDA
Confidential

5. Smarter Planet
http://www.ibm.com/smarterplanet/us/en/ov
erview/ideas/index.html?lnk=ussph1.16

6. http://www.ibm.com/smarterplanet/us/en/s
marter_cities/overview/index.html

7. Trillions of Devices Connect through
Internet Producing Oceans of Data…

8. Smarter Planet
=
Cloud Computing
+Internet of Things

9. Traffic Jam!!!
How to Avoid???

10. Highway Traffic Monitoring System
Cloud
Traffic Flow
Average Speed
Traffic
Control
Center
Coil Sensor
Video
Surveillance
System
DAQ Module
Cellular
Embedded
Computer
E-Signs

11. No Parking Space!!!
How to Solve???

12. Real-Time & On-line Parking Space
Cloud Service
 6,000 wireless
sensors was
installed in the
parking spaces by
San Francisco city
government.
 Citizen can search
for the parking
space by cell phone
15 min before
arriving destination.
 Save time and
money.Cloud

13. Global IoT Market Size
Confidential
Source: IBM

14. InstrumentInterconnectionIntelligence
IoT (IA and IT Hybrid) Architecture
IT Rail Mining Renew EnergyOil & Gas ManufacturingPower
Application
Layer
Service
Layer
Network
Layer
Sensor
&
Actuator
Layer
Confidential
Storage AdsSCADA Network Management Data Base
Cloud
Computing
2G 3G 4G
Wireless
Internet
Data
Concentrator

15. IoT Ecosystem
Confidential
Source: IBM

16. $
$$
$$$
$$$$
Switch
&
Wireless
&
Device
Server
Embedded
Computer
&
Programmable
Controller
Software
Packages
Remote I/O
&
IP Camera
Position of Moxa and Partner
Confidential
Source: IBM

17. Confidential
Complete Industrial Automation
Solutions based on Industrial
Ethernet Technology

18. Maximize Your Network Availability
Ethernet network redundancy is
essential for today’s industrial
Ethernet infrastructures, and
when a highly integrated
system experiences a
connection failure, the results
are costly and even disastrous.
In order to maximize system
reliability and uptime during
network failures, Moxa’s
industrial managed Ethernet
switches support Turbo Chain
and Turbo Ring redundant
technology to ensure that your
networks run non-stop.
Industrial Ethernet Switches
Recovery Time < 20 ms
Tailored for Industrial Applications
Confidential

19. Industrial Ethernet Switches
Firewall/VPN secure routers
Managed/Unmanaged, PoE,
Rackmount/DIN-Rail
Full Gigabit Managed
Switches, Layer 3 Switches
Industrial Ethernet
Switches
IEC 61850-3 Ethernet
Switches
EN50155 Ethernet
Switches
Embedded Ethernet
Switches
Industrial Secure
Routers
Industrial Network
Management Software
Over 600products for your applications
Confidential

20. A Trusted Partner in Industrial Device Connectivity
Moxa is committed to
providing customers
with innovative solutions.
Our broad product
portfolio includes serial
device servers, multiport
serial boards, industrial
Ethernet gateways,
media converters, and
industrial USB products.
Device Connectivity
Confidential

21. External device servers,
Terminal device servers
Serial-to-Ethernet modules,
Serial-to-WiFi modules
Device Servers /
Terminal Servers Embedded Device Servers Fieldbus Gateways/Boards
Multiport Serial Boards Industrial USB Media Converters
Modbus, Ethernet/IP, DF1,
CAN
PCIe, UPCI, PCI, PC/104,
PC/104-Plus, ISA
USB-to-serial, USB hubs
with Hi-Speed USB 2.0
Serial-to-serial, serial-to-fiber,
Ethernet-to-fiber
Device Connectivity
Confidential

22. Ready-to-Run Platform Provider for Industrial Computing
Industrial Computing
• Ready-to-Run Platform
• Rugged, Reliable, and Flexible
• Industrial-grade Customization Services
Confidential

23. MOXA Device Manager
Rackmount, Wallmount,
DIN-Rail, Modules, Boards
WLAN Computers, Cellular
Computers
Embedded Computers Wireless Embedded
Computers
Wide Temperature
Computers
Marine Computers RCore Software
Industrial Computing
Confidential

24. Go Wireless, Stay Connected
Moxa provides reliable wireless
connections based on mutual and
standard wireless technologies,
makes installation easy and
straightforward, and provides
critical industries with stable
networks.
Industrial Wireless
Confidential

25. AP/Bridge/Client Router, IP Gateway,
Modems
Industrial Wireless LAN Industrial Cellular Wireless LAN Antennas
Cellular Antennas Wireless Accessories OnCell Management SW
2.4 GHz, 5 GHz
GSM, GPRS, UMTS,
HSDPA, WCDMA
Cables, Caps, Connectors Centralized private IP
management software
Industrial Wireless
Confidential

26. Remote Automation Solutions for IP-based Networks
Moxa is devoted to offering
comprehensive Ethernet-
based solutions for remote
automation applications.
Products include remote I/O,
3G wireless I/O, modular I/O,
RTU, programmable
automation controllers, and
front-end intelligence with
Click&Go software. In
addition, the innovative
Active OPC server provides
a 7-fold increase in I/O
speed and saves 80% on
bandwidth.
Remote I/O & RTU
Confidential

27. Digital, Analog, Temperature Digital, Analog, Temperature
with up to 16 I/O modules
Remote I/O & RTU
Modular Rugged RTU
Controllers Cellular RTU Controllers Automation Software
Smart Ethernet I/O Standalone Ethernet I/O Modular Remote I/O
Digital, Analog, Temperature
Digital, AnalogDigital, Analog
Remote I/O & RTU
Confidential

28. Converged Automation Solution for IP surveillance
Moxa's IVN (industrial
video networking) solutions
address communication
interoperability and system
integration with video
devices and surveillance
systems to ensure
industrial facility security
and safety over IP
networks.
IP Surveillance
Confidential

29. • 4-slot modules
• Video encoder modules,
serial device server modules
Encoders, Decoders EN50155 Compliant Outdoor
Cameras
IP Surveillance
Video Servers IP Cameras
IP Surveillance Software Multi-Service Gateways
32 to 64 channels
Confidential

30. Power & Transportation
Moxa’s Power and
Transportation Division (PTD) is
the first Moxa SBU to focus all
its effort on vertical markets. We
research, design, and develop
specialized solutions, products,
and services for Power and
Transportation Key Accounts.
Our mission is to build vertical
market know-how on top of
Moxa’s communication
expertise. Our communication
expertise is dedicated to
providing innovative solutions
for vertical industrys’ current
and future needs.
Power & Transportation
Confidential

31. PowerTrans IEC 61850-3
Ethernet Switch Series
ToughNet EN50155 Ethernet Switch
Series
• IEC 61850 compliant solutions, including
switches, embedded computers, and
media converters
• IEEE 1588 v2 real time synchronization
technology for substations
• Zero-packet-loss Ethernet switches
• IP-based train control compliant with
EN50155; includes M12 Ethernet
switches, IP cameras, Wi-Fi, I/O, NVRs
• Integrated network solutions for railway
stations; includes Layer 2 and Layer 3
switches
• Innovative train backbone solution
Power T&D Transportation
Power & Transportation
Confidential

32. Smart RailITS
Renewable Energy
Oil & Gas
Buildings
Mining
ManufacturingPower
Targeting Mission Critical Markets
• ETC
• Surveillance
• ISCS • Automation
•Safety
• Process DCS
• Machine Vision• SCADA
• Offshore wind farm
• Power DCS
• Surveillance
• Multi-Purpose Network
• Surveillance
Confidential

33. Bus Monitoring
Confidential

34. Intelligent E-Bus Architecture
• Integrated OBU
• Arrival display
System
• E-ticketing System
• Digital Travel
Recorder
• Video surveillance
• Intelligent Bus Stop
Confidential

35. Tunnel Monitoring System
• Video surveillance
• VMS
• Traffic Control
• Ventilating
• Fire Alarm
• Emergency Phone
• Broadcasting
• Temperature
• Smoke
Confidential

36. Application: Changeable Message Sign (CMS)
Confidential

37. Oil & Gas – Pipeline Monitoring
Confidential
IKS-6728
• 24FE + 4G Layer 2 switch
• Modular design
• C1D2, ATEX compliant
Control Center
Pumping station
Valve station
Pumping station

38. Project
Region
Moxa
Solution
Why
Moxa?
Utility Automation
Case Study
Award-winning Wastewater
Treatment Plant
USA
 EDS-726 modular switch
 EDS-508 Ethernet switches
 Flexible copper and fiber options
 Scalable modular expansion
 Gigabit Turbo Ring
 IEEE 802.1X, HTTPS, SSH for
network security
 Easy system backup and
recovery
Confidential

39. Project
Region
Moxa
Solution
Why
Moxa?
Utility Automation
Case Study
Pipeline Monitoring in a Water
Supply System
China
 ioLogik W5340 GPRS RTU
 Integrated solution with GPRS
modem, I/O controller, and data
logger provides high reliability
and saves implementation costs
 GPRS capability for monitoring a
widely distributed area
 Active report function to provide
real-time alarm messages
 Easy and intuitive configuration
to reduce development time and
maintenance effort
Confidential

40. The World is Getting Smarter
Digital Steel Factory
Digital Oil Field
Digital Hydraulic
Internet Of Things
Smart Earth
Smart Planet
Smart Rail
Smart City
Outdoor Rugged Design
Industrial Ethernet
IP-based Fieldbus
Network Security
Wireless Technology
Real-time Data Collection
Cloud Applications
Energy Saving
Smart Grid
Performance Utilizationalso
Local Network
Plant Floor
Wide Access
Remote Field
also
also

41. Enabling a Converged Automation World

42. Edge to Core
Industrial Ethernet Switch
Eric Lo / Business Development Manager
April-26-2012

43. Edge-to-Core
Industrial Ethernet Infrastructure
Edge Layer
ToughNET
EDS 600
EDS 500
EDS 400
EDS 300
EDS 200
IKS G6000/6000
Industrial Rackmount Switch
EDS 700/800
Industrial DIN Rail Switch
ICS G7800
Industrial Core Switch
EDR G900
Security Firewall/Router
MXview
Industrial NMS
Enterprise Network
Core Layer
Distribution Layer
10/100M
1Gbps
10GbE
Confidential

44. Confidential
Moxa Industrial Core
Switches • Full Gigabit L2/L3
• Up to 4 10GbE ports
• Up to 24 or 48 1GbE connection
• Fan less, 0 to 60°C operating temperature range
Confidential

45. Confidential
Market Opportunities
 Forecast mix of
Gigabit Ethernet and
10 Gigabit Ethernet
transceiver
shipments
 Converged
Automation Network
• Multi-service platform
(data/voice/video)
• Railway, Mining, Oil &
Gas

46. Confidential
ICS-24G/48G series Value
Proposition
FAN less, 0 to 60C
Up to 4-10GbEports
Redundant Technology
+
Hot Swap* design
 Industrial Grade
 High Performance
 Non-stop Operation
(*) Hot Swap function is only supported for ICS-48G series

47. Confidential
Product Portfolio
Layer 2 ICS-G7748, ICS-G7750, ICS-G7752
Layer 3 ICS-G7848, ICS-G7850, ICS-G7852
IM-G7000-4GTX
IM-G7000-4GSFP
48G+4*10GbE 48G+2*10GbE 48G
4GSFP4GTX
24G+4*10GbE 24G+2*10GbE
Layer 2 ICS-G7526, ICS-G7528
Layer 3 ICS-G7826, ICS-G7828
SFP-10GSRLC (33 m, 300 m)
SFP-10GLRLC (10 km)
1-port 10GbE SFP+ module
*Total 22 models

48. Confidential
 Shanghai Metro is the urban rapid
transit system of China's largest city
 One of the new build metro line was
design by ISCS (Integrated
Supervision Control System)
 The ISCS network is a typical multiple
layer structure (L3 + L2)
ISCS Railway Station: E-Station
Application

49. Confidential
*Integration Complex Sub-Systems
 PSCADA (Power Supervisory Control And Data Acquisition )
 ATC (Automatic Train Control )
 FAS (Fire Alarm System )
 BAS (Building Automation System )
 PIS (Passenger Information System )
 AFC (Automatic Fare Collection System )
 CCTV (Closed Circuit Television )
 PA (Public Address System )
 ACS (Access Control System )
ISCS Railway Station: E-Station
Application
Confidential

50. Confidential
Control
Center
ISCS
Backbone
Station
Confidential
Control Building

51. Confidential
Industrial Rackmount Switches
IKS-G6000/6000 series

52. NEW
ARRIVAL
Best Value. Best Fit.
for industrial mission-critical applications
• Up to 24 Fast Ethernet with 4 1GbE uplink
• Up to 20 optical fiber links, modular design
• Fanless (passive) cooling, Operating at -40 ~ 75C
• Industrial Approvals (DNV, NEMA TS2, EN50121-4)
Confidential

53. Versatile Selections
Layer 2
Managed
Layer 3
Layer 2
Unmanaged
Full GE FE+GE Uplink
IKS-G6524 Series
IKS-G6824 Series
IKS-6324 Series
IKS-6728-4GTXSFP
IKS-6726-2GTXSFP
SeriesICS-G7526/28 Series
ICS-G7800 Series
ICS-G7700 Series
10 GbE
ICS-G7826/28 Series
Full Gigabit Best ValueHigh Capacity
Confidential

54. Extend Industrial Ethernet Reliability to Control Rooms
Cisco, 3com other
commercial brands
Moxa EDS
DIN-Rail Switch
RSTP
Recovery
5Sec
Recovery
<20 ms
Air
Conditioning
(less reliable)
EDGEDISTRIBUTION
Moxa + Commercial Switch Moxa Converged Solutions
Industrial
Reliability
• Fan-less
• Wide Temp.
• Industrial
Certificate
• Faster recovery
Moxa EDS
DIN-Rail Switch
Recovery
<20mS *
Recovery
<20 ms
Moxa IKS Industrial
Rackmount Switch
* 20 ms for 10/100Mbps, 1Giga Fiber. 50 ms for 1G Copper /10Giga Fiber
Confidential

55. Product Opportunities
Confidential
HP, D-link
Office Substation
0-40°C 0-60°C -40-75°C -40-85°C
Fan + Air Condition Fanless Fanless Fanless
CE/FCC, UL CE/FCC, UL
DNV, EN 50121-4,
NEMA TS2
IEC 61850-3
Cisco,
D-link…
Moxa ICS/IKS Series Moxa PT Series
Design for Industrial control room and
mission-critical applications
Control Room Harsh Environment

56. Australia Railway Project
Confidential
IKS-6728

57. DIN-Rail Modular Managed
Switches
EDS-600/700/800 series
Back to Agenda
Confidential

58. Confidential
Moxa Offers Various Port Combinations
- From 2 Ports up to 24+4G Ports
Fast Ethernet Modules
Gigabit Ethernet Modules
EDS-700 - Layer 2 Switch
EDS-800 - Layer 3 Switch
EDS-600 - Layer 2 Switch
Gigabit Ethernet Chassis
Fast Ethernet Modules

59. Confidential
Modular Design Offers The Maximum Flexibility
EDS-700 - Layer 2 Switch
EDS-800 - Layer 3 Switch
EDS-600 - Layer 2 Switch
Fiber Connector Types
Optical Fiber Types Optical Fiber
Distance 550 M
2 KM
4 KM
10 KM
20 KM
40 KM
80 KM
110 KM

60. Confidential
1. Minimize System Downtime and Maintenance Cost
Maintenance “Hot Swap” Modular Design Fixed-port Design
Maintenance Scale Only affect devices on the same module Affect all devices on the same switch
Maintenance Downtime Less than 60 seconds More than 20 minutes!
Spare Part Spare ONE MODULE only – Cost effective Spare ONE SWITCH – Not economic
*Hot Swap feature is supported in EDS-600 Series
2. Maximize the Flexibility in Your Applications
Different types of module can be exchanged in the same slot with hop swap feature
EDS-600 support Hot Swap Feature

61. Confidential
Application
- Gigabit Fiber Backbone in ITS
Confidential

62. DIN-Rail Fixed Type Managed
Switches
EDS-400A/500A/G509 series
Confidential

63. Confidential
Comprehensive Portfolio
of Industrial Managed Switches
200+ Models Provided
Millions of Ports Installed
Worldwide
2010 RMA rate < 0.5%

64. Confidential
Thousands of EDS Switches Used under Extreme
Temperature
Khuff Gas Facility (Aramco), Saudi Arabia, EDS-510A x 250
CPC Pipeline Monitor, Russia, EDS-510A x 600
Khurais Field Well Head Monitoring (Aramco), Saudi Arabia, EDS-510A x 550
Manifa Field Offshore Project (Aramco), Saudi Arabia, EDS-510A x 120
Moxa Inside
-40°C
75°C

65. Confidential
Moxa Managed Switch Features
Redundancy
Turbo Chain
Turbo Ring
STP/RSTP
Dual Power
Inputs
Ruggedized
High MTBF
Metal
Fanless
Wide Temp.
Anti-shock
EMI Immunity
Management
L2 Functions
Web/Telnet
CLI
MXview
SNMP/Modbus
ABC-01
Certificate
CE/FCC
UL
Class 1 Div 2
ATEX Zone 2
DNV/GL
EN50121-4

66. Confidential
• Turbo Ring / Turbo Chain
• STP/RSTP
• Port-based / Tag-based
VLAN
• IGMP Snooping
• IPv6
• QoS
• MXview support
• CLI, Web, Telnet Console
• Modbus/TCP
• SNMP
• RMON
• Backup Configurator ABC-01
• Relay Warning
• 802.1X / HTTPS / SSL*
• Port trunking*
• IEEE 1588 PTP*
• 10/18 ports
• Up to 3 Giga
ports
Fast Ethernet Gigabit
Ethernet
Full Gigabit
• 5/8 ports
• Up to 3 fiber
ports
EDS-405A/408A EDS-510A
EDS-G509
• 9 Giga ports
3G
9G
*Currently available for EDS-
500A/G509
Managed Functions
EDS-505A/508A/516A
• 5/8/16 ports
• Up to 2 fiber ports
• Dual power
2G
EDS-518A
• 18 ports
• Up to 2 Giga
ports
EDS Managed Switches Portfolio

67. DIN-Rail Fixed Type Unmanaged
Switches
EDS-300/200A/200, EDS-G205/G308 series
Confidential

68. Confidential
Entry
EDS-208/205
Advanced
EDS-305/308/309/316
• High port density
• Port break alarm
• Broadcast storm protection
Standard
EDS-205A/208A
•BSP DIP switch
•Redundant 9.6 to 60VDC
•Industrial certifications
Fast Ethernet
EDS-G205/EDS-
G308
Gigabit
Ethernet
EDS Unmanaged Switches Portfolio
Confidential

69. ConfidentialConfidential
Light and Slim
Cost Effective
Entry
EDS-200
Series
Wide temperature
2* 12/24/48 VDC power input
BSP DIP Switch
C1D2, EN50121-4, DNV/GL
Standard
EDS-200A
Series
Wide temperature
2* 24 VDC power input
Broadcast Storm Protection
Up to 16 port
Up to 3 fiber
Per port break alarm
Power failure alarm
UL60960-1, C1D2, DNV/GL
Advanced
EDS-300
Series
Unmanaged Switch Selection
*How to select an unmanaged switch?

70. Confidential
Full Spectrum of Industrial PoE Switches
Confidential
PoE / PoE+
Direct 24/48VDC Input
PD
Auto-Reboot
OP Temp: -40 to 75oC
PoE
Timetabling
PoE Power
Limitation
Managed / Unmanaged
RJ45 / M12 Connectors
DIN-rail / Rackmount
Injector / Splitter / Media converter
4/8/16 PoE Ports
IP30 / IP67 Design
Product Line
Product Features
Full Spectrum of Industrial PoE Solution
Confidential

71. Confidential
Dual WAN
Redundancy
Quick
Automation
Profile
Up to 500 Mbps
Throughput
(150Mbps for VPN)
Copper & Fiber
-40 ~75C Temp.
Firewall/
NAT/VPN
All-in-One
Build a Secure Remote Automation
Network

72. Confidential
 Secure VPN tunnel between LAN to LAN
• IPSec (IP Security)
 Secure VPN tunnel for Remote Maintenance
• L2TP (Layer 2 Tunnel Protocol)
Supports IPSec and L2TP VPN
Roaming Engineer
(Dynamic IP)

73. Confidential
Moxa OBU-102 Series
 Single-mode SC, ST or LC
 Bypass at 100M/1G/10Gbps
 Optical Switch Time < 10ms
 Op. Temp. -20 to 70°C
 Redundant power 12/24/48VDC
 Configurable boot delay by rotary switch
 DIN-Rail Installation
 Warranty: 2 years
 CE, FCC, UL508

74. Optical Fiber Bypass Unit
- Key Part in Network Redundancy Solution
 Limit failure scope when power outage
 Keep service running under maintenance
• Current practice: shut down the whole service
Control Center Power outage here makes the rest unreachable
Without
Bypass SW SW SW SW SW
* SW: switch
OBU: optical fiber bypass unit
Control Center
The scope of network failure is limited
With
Bypass OBUOBU
SWSW
OBU
SW
OBU
SW
OBU
SW
Bypass
Traffic
Confidential

75. MXview
Industrial Network Management Software
•Now in Operation by:
Confidential

76. Edge-to-Core Industrial Ethernet
Solutions
Over
Switches
for Edge-to-core
IE Solutions
500
Confidential