The document discusses strategies for writing effective sales copy based on the daily deals site AppSumo's approach. AppSumo drives email opt-ins and uses attention-grabbing headlines, storytelling to showcase outcomes for buyers, an informal tone, social proof from other customers, and psychological triggers like exclusivity to motivate purchases. Their sales copy follows a clear structure and uses techniques like repetition to encourage visitors to subscribe.

1. How to Write
Sales Copy
Like AppSumo

2. Ever Heard of ?

3. Daily deals site for
digital products
Ever Heard of ?

4. 5 years old, and have
750,000 subscribers!!!
Ever Heard of ?
Daily deals site for
digital products

5. They’ve Used
Sales Copywriting
to Fuel Their
Explosive Growth

6. So, What Can You Learn
From the AppSumo Approach
to Writing Sales Copy?

7. Loads!
Let’s take a closer look…

8. AppSumo’s main page is set
up like a Landing Page

9. There’s no mistaking what
they want visitors to do…
AppSumo’s main page is set
up like a Landing Page

10. Why? Because…
More subscribers = Permission to market
(clever!)
AppSumo’s main page is set
up like a Landing Page
There’s no mistaking what
they want visitors to do…

11. Further down the page, you see their current deal

12. Curiosity + Fear = Magnetic Headline

13. Outcome it produces

14. Subscribe = Permission

15. Social
Proof

16. People like to
know they’re
getting a deal

17. More social proof

18. Gets reader
to think &
feel the
story

19. A good story can
entice you to
keep reading…

20. As we scroll,
the story
continues

21. You’re part
of the story

22. Great visual
layout of
text
- Some bolded text
- Text not crowded
- Short sentences
Easy to read, right?

23. Informal and
friendly tone
of voice

24. Embedded
Command Not ‘you may need’
- ‘you need’

25. More social
proof…
‘It must be good!’

26. Exclusivity can
be a powerful
‘psychological
trigger’ to
motivate

27. Calls to Action

28. ‘More reasons
why you should
buy’

29. “How will I remember all that?”

30. Here it is, one more time:

31. Here it is, one more time:
1. Constantly drive email opt-ins

32. Here it is, one more time:
1. Constantly drive email opt-ins
2. Attention grabbing headlines

33. Here it is, one more time:
1. Constantly drive email opt-ins
2. Attention grabbing headlines
3. Storytelling to do the selling

34. Here it is, one more time:
1. Constantly drive email opt-ins
2. Attention grabbing headlines
3. Storytelling to do the selling
4. Focus on buyer’s outcome

35. Here it is, one more time:
1. Constantly drive email opt-ins
2. Attention grabbing headlines
3. Storytelling to do the selling
4. Focus on buyer’s outcome
5. Informal tone of voice

36. Here it is, one more time:
1. Constantly drive email opt-ins
2. Attention grabbing headlines
3. Storytelling to do the selling
4. Focus on buyer’s outcome
5. Informal tone of voice
6. Use social proof

37. Here it is, one more time:
1. Constantly drive email opt-ins
2. Attention grabbing headlines
3. Storytelling to do the selling
4. Focus on buyer’s outcome
5. Informal tone of voice
6. Use social proof
7. Psychological triggers

38. Here it is, one more time:
1. Constantly drive email opt-ins
2. Attention grabbing headlines
3. Storytelling to do the selling
4. Focus on buyer’s outcome
5. Informal tone of voice
6. Use social proof
8. End with Call to action
7. Psychological triggers

39. Easy, right? :-)

40. For more sales copywriting
ideas you can use in
your business…

41. Visit http://copydojo.com