This was a presentation given on Feb 19th to the Syracuse Chamber of Commerce

1. A brief look at Web 2.0 How social networking is taking the Internet local. Or, Localize the Groundswell. 2009

2. Sharemarketing.wordpress.com (my blog)

3. My Employer

5. The promise of the Internet

10. And the bubble bursts

16. Social Networks

19. TRADITIONAL MEDIA DIGITAL MEDIA One way, brand speaking Two way / a conversation Focused on the brand Focused on the consumer Brand in control Consumer in control Repeating the message Adapting the message Entertaining Involving Brand created content User created content / Co-creation Space defined by Media Owner Space defined by Consumer

20. Social Networks

22. Facebook

26. Twitter

30. Wikipedia

33. LinkedIn

35. Yelp

37. Yelp

39. Meet Google

44. Google Maps

45. Google Maps

49. This is how a huge brand does it

50. This is how I do it