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So Much Media.
So Little Control.
SO FEW PROFIT.

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How Do We Democratize
Mobile Media Monetization?

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Evrybit

  1. 1. So Much Media. So Little Control. SO FEW PROFIT.
  2. 2. How Do We Democratize Mobile Media Monetization?
  3. 3. 2
  4. 4. Total Addressable Market Global smartphone users Serviceable Available Market Mobile multimedia content creators Serviceable Obtainable Market Storytellers, marketers, small businesses, nonprofits, colleges Market Opportunity $1 milion $21M $200M $30B
  5. 5. How Are We Different? EVRYBIT SCRIBBLE LIVE STELLER STORIFY TWITTER Mobile first X X X Multimedia production X X X X X Collaborative storytelling X X X Centralized presentation X X X X Accessible Marketplace X
  6. 6. ERYBIT DIY Mobile Toolkit for Media + Marketing Reduce mobile publishing time Create multimedia stories with context and depth Control + monetize your mobile media Increase audience engagement Maximize revenue opportunities
  7. 7. Founders +Team ERIC ORTIZ CEO and Cofounder DREW FALKMAN CTO and Cofounder MARIA BURNS ORTIZ Advisor and Cofounder Total team members: 7 (5 full-time, 2 part-time) Total experience (years): 25 media, 50 development
  8. 8. Freemium Business Model Millions Year 1 Year 2 Year 3 Year 4 Year 5 Revenues $71K $1.29 $3.54 $23.49 $121.25 Expenses $315K $1.35 $6.03 $12.63 $26.26 Net $244K $36K $2.49 $10.86 $94.99 AdvertisingSubscriptionEnterprise Marketplace
  9. 9. Free Customers CAC and LTV Year 1 Year 2 Year 3 Year 4 Year 5 Acquisition Cost $0.34 $0.17 $0.06 $.02 $0.002 Lifetime Value $46.67 $50.67 $56 $61.33 $67 LTV:CAC 137:1 298:1 933:1 3,067:1 33,500:1 • Nonpaying users • Casual content • Standard tools • Storage limit • 75 million by 2019
  10. 10. Subscription Customers CAC and LTV Year 1 Year 2 Year 3 Year 4 Year 5 Acquisition Cost $30 $25.38 $12.27 $10.78 $0.96 Lifetime Value $170 $198 $215 $219.56 $224.76 LTV:CAC 6:1 8:1 18:1 20:1 234:1 • Paying individuals • Professional content • Premium tools • Additional storage • 250,000 by 2019
  11. 11. Enterprise Customers CAC and LTV Year 1 Year 2 Year 3 Year 4 Year 5 Acquisition Cost $1,000 $7,268 $11,538 $3,125.10 $2,606.45 Lifetime Value $5,687.51 $22,320 $22,971 $32,224.50 $39,033.75 LTV:CAC 6:1 3:1 2:1 10:1 15:1 • Business licensing • Commercial content • Unlimited tools and storage • White label • 2,000 by 2019
  12. 12. Who's Using Evrybit?
  13. 13. iOS April 2015 2.0Revenue Android November 2015 Milestones March 2016 Web Seed $300K November 2014 December 2015 January 2016
  14. 14. Tell Your Story Eric Ortiz l eric@getevrybit.com l 860-751-9771 getevrybit.com l @erictortiz/@evrybit Get Evrybit app. bit.ly/evrybitastory

Notes de l'éditeur

  • Honor and privilege to be here. My name is Eric Ortiz. I am the founder and CEO of Evrybit. We are a DIY mobile toolkit for media and marketing. Our all-in-one app makes storytelling easy, fun and profitable.
  • The problem is, there so much media, so much noise, that it's hard to hear our message. We have more technology than ever in history, but has all that technology simplified our lives? It complicated
  • We speed up and simplify the production of stories.
  • Users can have static display ads alongside ScribbleLive, CoverItLive and Tumblr content, but the ads cannot be delivered within a story stream. Evrybit will have embeddable ads within story stream, similar to what Facebook does. Tumblr has limited data on users. Don’t know who audience is with Tumblr.
  • Enterprise licensing
    Individual subscriptions
    Advertising
    Marketplace

  • Degree of prototype development
    Product development began in early January 2014. We have a working prototype and plan to begin beta testing in June. We expect to have an iOS minimum viable product built by September.

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