DeCA Tier One Training for Senior Leadership
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Understand the fundamentals of the use of social media for retail sales, marketing and customer service in this briefing on the different functions, features and benefits of digital communications for business. Attendees will learn: • How other grocery chains are using social media • Formulas for improving existing business processes • Crisis prevention and risk management strategies • Role of keyword and search engine optimization Join us for this fast-paced session and learn why social media has become a mainstream communications channel for Millennials and Boomers.
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DeCA Tier One Training for Senior Leadership
- 1. Social Media for DeCA Senior Leadership by Eric Schwartzman Fort Lee, VA May 19, 2015
- 2. Agenda ! Business Case Social Media ! What Makes Social Media Different? ! Integrated Digital Communications ! DeCA Social Media Strategy
- 3. Salt Lake Olympics Britney Spears My Background Star Wars 30th Anniversary Pussycat Dolls Academy Awards
- 5. News Cycles Photo by Olivander
- 6. Scoring Ink
- 7. A funny thing happened…. Source: Paper Cuts
- 8. Source: Paper Cuts A funny thing happened….
- 9. Source: Paper Cuts A funny thing happened….
- 10. Source: Paper Cuts A funny thing happened….
- 11. Source: Paper Cuts A funny thing happened….
- 12. Source: Paper Cuts 39,806 fewer reporters to pitch…! A funny thing happened….
- 13. Source: Paper Cuts A funny thing happened….
- 14. How Bad Did It Get? Social Media Town
- 17. What I Learned…
- 19. Rise of the Unofficial Spokesperson
- 20. What You Say vs. What You Do Whopper Big Mac Subway
- 22. Like or Not, They’re Sharing
- 26. No Secrets
- 27. Value of Social Media
- 28. Person-to-Person Brochures Paid Search Earned Social Networks ! Recorded and Stored ! Discoverable through Search ! Shareable through Social Value of Social Media
- 29. Value of Social Media Case Study: http://www.ontherecordpodcast.com/chatter
- 30. Value of Social Media
- 31. Value of Social Media
- 33. Organizational Communications Destination Website Twitter & Linkedin YouTube & SlideShare • News Media • CGM • Activists • Prospects • Customers Operational Framework for Social Media
- 34. Whole Foods
- 35. Kroger
- 36. Social Media is Different sources: Social Bakers & Edelman
- 37. Reach is a Factor of Engagement
- 38. Law of the Few 2.5M Copies Sold • Connectors – Have an extraordinary knack for making friends and acquaintances. Build large networks • Mavens – Information specialists. Start word-of-mouth epidemics. Are almost pathologically helpful. • Salesmen – Persuasive, charismatic with powerful negotiation skills DeCA Social Influencers Shoppers Law of the Few
- 40. An Avalanche. Not a Firehose.
- 41. Social Media Communications Policy Standards Tools Sharing/ Reporting Training
- 42. Social Media Communications Policy Standards Tools Sharing/ Reporting Training
- 43. Social Media Communications Policy Standards Tools Sharing/ Reporting Training
- 45. Social Media Communications Policy Standards Tools Sharing/ Reporting Training
- 46. Risk Management & Compliance
- 47. It’s the Law
- 48. Social Media Communications Policy Standards Tools Sharing/ Reporting Training
- 49. Web Gets Easy
- 50. Photo by Spackletoe Online Communications Have to be Easy • Content’s claim to the crown • User experience shapes reputation • Ease of use drives adoption Evolution of Customer Experience Usability Expert Jakob Nielsen on User Experience and Reputation
- 51. How Will You Get Through the Filter? Source: Sit or Squat search reviewfilter share
- 52. Ease of Use
- 53. HomelandEmbassy Embassy Embassy Embassy 176M 58M79M 260K Monthly Unique Visitors 159M Proximity: Homeland-Embassy Strategy
- 54. Proximity "If we don't do that at Dell.com, it's going to be on CNET or somewhere," Michael Dell says. "I'd rather have that conversation in my living room than in somebody else's." http://www.cnnmon.ie/dell-value-prop
- 55. DeCA Social Media Strategy Social Media" Mobile Media" Local Media"
- 56. Welcome to the Revolution Revolutionary Aristocrat Eisner Lassiter
- 57. Thank You Eric Schwartzman +1 (310) 463-4026