1. Engaging the community through
Social Media
Presented to:
Fenton Area Public Schools
Board of Education PR Committee
2. Eric Szczepanski
Social Engagement Specialist
•Eric.m.ski@hotmail.com
•Linkedin.com/in/eriski
•@ericski
"To motivate me, all you have to say is 'That can't be done"- Geraldine Laybourne
3. Is the interaction among people in which they
can create, share and/or exchange information
and ideas in virtual communities and networks.
Defined
Source: Wikipedia: http://en.wikipedia.org/wiki/Social_media
4. State of the WWW
93% Marketers use social media
90% trust peer recommendations
14% trust advertising
Ford Explorer campaign launched on Facebook to more traffic then
superbowl ads
Twitter is #1 marketing tool for the music and media industry
Gen Y, Z judge, research a brand, University or Firm by their social activity
before visiting there website
If Facebook were a country it would be the third largest in the world
YouTube is the second largest search engine behind Google
Source: “Social–Nomics” Erik Qualman
http://www.socialnomics.net/2012/01/04/39-social-media-statistics-to-start-2012/
5. What outlet is right for you, Social
Networks
where is your audience?
Why/How a social presence benefit your
organization?
Messuring ROI
Rules of Engagement
What are your goals: 3 reasons for social
media
Strategy
12. SM ROI is your Business will exist in 5
years!
Non-Financial ROI
Financial ROI
Qualitative
Influence, relationships
Quantitative
SEO, Analytics and Insights
Our Success: ROI
14. Communication
Social Engagement
Public Relations
Share stories
Branding and Marketing
Identity, beyond the community
Three Reasons Public Schools
are using Social Media
Source: Forbes Article: “Why Public School Leaders Should Embrace Social Media”
http://www.forbes.com/sites/dorieclark/2012/08/23/why-public-school-leaders-must-embrase-social-media-now