Recently I was one of three presenters at a Talk Technology event in Adelaide, on the topic Connexions. As well as hearing from industry and personal use, I was given the task of giving a brief overview of use of technology for businesses from a marketing perspective. I've found that most businesses are scared of using digital marketing and social media when they don't understand it, so I broached the presentation by busting 3 major social media myths…

1. Technology My Profession:
Online Digital Strategies
Erica Nistico, Scout Digital Marketing
@enistico @ScoutSocial
scoutdm.com.au

2. Social Media Timeline

3. De-bunking
social media myths

4. De-bunking
social media myths

5. What is
social media?

6. What is
social media?
online
communication
and conversations

7. creators contributors
& sharers
consumers

8. Why is social media
important for
organisations?

9. Why is social media
important for
organisations?
choice
competition
communication
convenience

10. Don’t do social…

11. Don’t do social…
be social!

12. Myth #1
It’s all about what
people had for lunch.

13. Myth #1
It’s all about what
people had for lunch.
Who:
Your brand personality
Your target audiences

14. Myth #2
We have to be on
Facebook because
everyone else is.

15. Myth #2
We have to be on
Facebook because
everyone else is.
Why: aims and goals
What: content
Where: channels
When and How…

16. A bad plan:
hope
strategy

17. Myth #3
It’s all about digital
and social media!

18. Myth #3
It’s all about digital
and social media!
Digital and social media
is a reflection
of real life…

19. In summary:
who are your target audiences?
what is your brand personality?
what do you want to achieve?
what content do you have, or want to share?
where are the most relevant places to engage?
how will you manage? (time/resources)
how will you measure success?

20. aims &
objectives
Digital or
Social Media
Strategy
audiences
brand
personality
measurement
content channels
campaigns

21. Thank you!
Erica Nistico, Scout Digital Marketing
@enistico @ScoutSocial
scoutdm.com.au