http://www.ericsson.com/thinkingahead/consumerlab Ericsson ConsumerLab has identified some of the most important consumer trends for 2014 and beyond. The trends include apps that will change society, your body being your password, and video consumption being driven by friends. For more than 15 years, ConsumerLab has conducted research to explore people’s values, behaviors and ways of using ICT products and services. Our global research program is based on annual interviews with over 100,000 individuals in more than 40 countries and 15 megacities.

1. 10 hot consumer trends 2014
What changes can we expect to see in how we use the internet and communicate in 2014 and beyond?
1. Apps
change
society
2. Your body
is the new
p@55w*Rd
4. Internet
EXPECTED
EVERYWHERE
Users prefer fingerprints
to passwords
*****
City life will be
transformed by 2016
3. The
quantified
self
Quality of experience when
using internet is falling behind
that of voice
5. Smartphones
reduce THE
digital divide
The smartphone is the
primary internet device
in India and Indonesia
40% want to log their
physical activities
8. Making my
data visible
6. Online
benefits
outweigh
concerns
GOOD MORNING
Your office appliances have
been activated
48% use apps to check
their data consumption
10. Play,
pause,
resume
elsewhere
The rise of streaming services allows
people to view content on the move
People minimize risk by
being more cautious online
7. Video on
command
38% watch video clips
recommended by their
friends several times a week
© Ericsson 2013. Source: Ericsson ConsumerLab. www.ericsson.com/consumerlab
AT HOME
9. Sensors in
daily places
60% believe sensors will be
commonplace by the end of 2016
COMMUTING
AT WORK