A report from Ericsson ConsumerLab shows how the internet facilitates smart choices in city life. The idea of smart cities is an intriguing concept. However, the future will partly be a story of how the architects defining the way our future cities operate are going to be citizens themselves. As the internet makes us more informed, we are in turn making better informed decisions. We are becoming smart citizens and through our changing behaviors, efficient practices and smarter social norms are developing in our cities.

1. Ericsson ConsumerLab Business Innovation Forum | 2014-11-05 | Page 1
Smart citizens
How the internet facilitates smart choices in city life
An Ericsson Consumer Insight Summary Report
November 2014

2. Ericsson ConsumerLab Business Innovation Forum | 2014-11-05 | Page 2
The rise of
smart citizens
66% WATER QUALITY CHECKER
SMART CITIZEN CONCEPTS
› As the internet makes us more informed we
make more informed decisions in city life
70% DAILY ENERGY USAGE COMPARISON
76% TRAFFIC VOLUME MAPS

3. Ericsson ConsumerLab Business Innovation Forum | 2014-11-05 | Page 3
Source: Ericsson ConsumerLab Analytical Platform 2014
Base: 9030 iPhone/Android smartphone users in 9 cities
› How useful do consumers see these concepts as being?
TRAFFIC
VOLUME MAPS
DELHI BEIJING SAO PAULO ROME NEW YORK TOKYO PARIS LONDON STOCKHOLM
DAILY ENERGY
USAGE
COMPARISON
WATER QUALITY
CHECKER
90% 88% 77% 85% 75% 71% 65% 65% 64%
89% 77% 74% 79% 65% 61% 58% 60% 68%
92% 86% 81% 68% 61% 56% 64% 51% 41%
High Low

4. Ericsson ConsumerLab Business Innovation Forum | 2014-11-05 | Page 4
Bottom-up change
Source: Ericsson ConsumerLab Analytical Platform 2014
Base: 9030 iPhone/Android smartphone users in 9 cities
› Predicted daily usage of these smart citizen concepts
40%
35%
30%
25%
15%
10%
5%
0%
20%
45%
Up to 24 and
full-time students
41%
28%
37%
Full-time
working
41%
26%
32%
Part-time
working
32%
20%
22%
Unemployed and
homemakers
30%
17%
22%
39%
Traffic Volume Maps
25%
Daily Energy Usage
Comparison
31%
Water Quality Checker

5. Ericsson ConsumerLab Business Innovation Forum | 2014-11-05 | Page 5
Using smartphones
to reduce dissatisfaction
HEALTH AND CARE CONCEPTS
› The majority of urban consumers would find these concepts useful in their daily lives
Source: Ericsson ConsumerLab Analytical Platform 2014
Base: 9030 iPhone/Android smartphone users in 9 cities
Heart-Rate Monitoring Ring Digital Health Network Posture Sensor
Track of the City Unified Biometric ID Public Service Queue Tag
Interactive Road Navigation Social Bike/Car Sharing Indoor Directions
COMMUNICATION WITH AUTHORITIES CONCEPTS
TRAFFIC CONCEPTS

6. Ericsson ConsumerLab Business Innovation Forum | 2014-11-05 | Page 6
Nomadic and healthy
› City dwellers are more open to using ICT to address issues with city life
Source: Ericsson ConsumerLab Analytical Platform 2014
Base: 9030 iPhone/Android smartphone users in 9 cities
CARE/HEALTH COMMUNICATION WITH AUTHORITIES TRAFFIC
75%
City Suburb
72%
69%
66%
61%
58%
City Suburb
73%
72%
66%
60%
52%
City Suburb
78%
76%
74%
70%
70%
66%
High
Medium
Low
USEFULNESS RATING
Heart-Rate Monitoring Ring Digital Health Network Posture Sensor Unified Biometric ID Track of the City
Public Service Queue Tag Interactive Road Navigation Social Bike/Car Sharing Indoor Directions
62%

7. Ericsson ConsumerLab Business Innovation Forum | 2014-11-05 | Page 7
Health and care-related
services will be used the most
Source: Ericsson ConsumerLab Analytical Platform 2014
Base: iPhone/Android smartphone users in 9 cities who thought concepts were useful
70%
60%
50%
30%
20%
10%
0%
40%
CARE/HEALTH COMMUNICATION
WITH AUTHORITIES
TRAFFIC
Heart-Rate
Monitoring Ring
42%
Digital Health
Network
33%
Posture
Sensor
48%
Public Service
Queue Tag
22%
Unified
Biometric ID
29%
Track of
The City
22%
Interactive Road
Navigation
27%
Social Bike/
Car Sharing
24%
Indoor
Directions
25%
› Predicted daily use

8. Ericsson ConsumerLab Business Innovation Forum | 2014-11-05 | Page 8
SIMILAR – New York & Stockholm
DAILY ENERGY USAGE
COMPARISON
INDOOR
DIRECTIONS
70%
60%
50%
30%
20%
10%
0%
40%
68%
69% 69% 69%
67% 64%
67%
69%
New York Stockholm New York Stockholm
City
Suburb
Usefulness of
concepts
Source: Ericsson ConsumerLab Analytical Platform 2014
Base: iPhone/Android smartphone users in New York and Stockholm

9. Ericsson ConsumerLab Business Innovation Forum | 2014-11-05 | Page 9
SIMILAR – London & Paris
HEART RATE
MONITORING
WATER QUALITY
CHECKER
70%
65%
55%
50%
45%
40%
60%
PUBLIC SERVICE
QUEUE TAG
City
Suburb
London
59%
42%
64%
60%
Paris
64%
58%
63%
48%
London Paris
43%
56%
55%
58%
London Paris
Usefulness of
concepts
Source: Ericsson ConsumerLab Analytical Platform 2014
Base: iPhone/Android smartphone users in London and Paris

10. Ericsson ConsumerLab Business Innovation Forum | 2014-11-05 | Page 10
SIMILAR – Beijing & Delhi
HEART RATE
MONITORING
DAILY ENERGY USAGE
COMPARISON
95%
75%
65%
60%
55%
50%
70%
PUBLIC SERVICE
QUEUE TAG
Suburb
Beijing
80%
62%
90%
55%
Delhi
87%
83%
91%
71%
Beijing Delhi
77%
67%
82%
89%
Beijing Delhi
Usefulness of
90% concepts
85%
80%
City
Source: Ericsson ConsumerLab Analytical Platform 2014
Base: Phone/Android smartphone users in Beijing and Delhi

11. Ericsson ConsumerLab Business Innovation Forum | 2014-11-05 | Page 11
Traditional players
to deliver ICT services
› Who is expected to be main service provider?
Source: Interactivity Study, Ericsson ConsumerLab Analytical Platform 2014
Base: iPhone/Android smartphone users who predicted that the concepts will be available within five years
Public Service Queue Tag
Social Bike/Car Sharing
Water Quality Checker
Traffic Volume Maps
Unified Biometric ID
48%
Indoor Directions
Interactive Road Navigation
Track of the City
Daily Energy Usage Comparison
Heart-Rate Monitoring Ring
Digital Health Network
Posture Sensor
47%
45%
45%
41%
44%
47%
48%
54%
46%
51%
50%
CITY AUTHORITIES
ENERGY DISTRIBUTION
COMPANIES
TECHNOLOGY COMPANIES MEDICAL SERVICE PROVIDERS

12. Ericsson ConsumerLab Business Innovation Forum | 2014-11-05 | Page 12
I want full control over the
dissemination of my
information by authorities
66%
Authorities will not consider my
welfare and interests when using
personal information
28%
Authorities can forward
my personal information to
companies they have approved
19%
Authorities
and personal
information
10-23 Source: Ericsson ConsumerLab Analytical Platform 2014
Base: 9030 iPhone/Android smartphone users in 9 cities

13. Ericsson ConsumerLab Business Innovation Forum | 2014-11-05 | Page 13
Key findings
10-23 › When city dwellers use the internet to make
smarter and more informed choices, cities
become smarter too
› Smart citizens want to alleviate frustrations with
› Care/Health
› Communication with authorities
› Traffic
› Citizens want current players to internet-enable
their services

14. Ericsson ConsumerLab Business Innovation Forum | 2014-11-05 | Page 14