Ericsson ConsumerLab has identified some of the most important consumer trends for 2015 and beyond. Rapidly evolving urban consumer attitudes are transforming our world. With only 5 years to go until 2020, the future seems closer than ever. Trends include using wearables for non-verbal communication, robots keeping us company, and the convenience of using things without the hassle of owning them. The insights in the report come from Ericsson ConsumerLab’s global research program, with a special focus this year on smartphone owners aged 15 to 69 in Johannesburg, London, Mexico City, New York, Moscow, San Francisco, Sâo Paulo, Shanghai, Sydney and Tokyo – statistically representing the views of 85 million frequent internet users.

1. 10 HOT CONSUMER TRENDS 2015
Rapidly evolving urban consumer attitudes are transforming our world. With only 5 years to go until 2020, the future seems closer than ever.
Three quarters of us
regularly watch
streamed video
2 HELPFUL HOMES
of smartphone
owners believe that >70%
ENERGY USE
COMPARISON
APPS
And in 2015 more people will watch
streamed on-demand video on a
weekly basis than broadcast TV.
CHILDREN CONNECT EVERYTHING 5 THE SHARING ECONOMY
© Ericsson 2014. Source: Ericsson ConsumerLab | www.ericsson.com/consumerlab
3 MIND SHARING
of smartphone owners would
like to use a wearable device
to communicate with others
directly through thoughts.
4 SMART CITIZENS
48 percent of smartphone owners
would prefer to use their phone to
pay for goods and services.
believe that the
smartphone will replace
their entire purse by 2020.
46 percent of smartphone owners say that children will
expect all objects to be connected when they are older.
40%
8 LONGER LIFE
Consumers believe services such as
will help to
prolong our lives by up
to two years per application.
9 DOMESTIC ROBOTS
would like home sensors
that alert them to water
and electricity issues, or
when family members
come and go.
Around half of
smartphone
owners
1 THE STREAMED FUTURE
More than two thirds believe this
will be mainstream by 2020.
7 MY INFORMATION 6 THE DIGITAL PURSE
80%
64% 56%
of smartphone
owners
Half of all smartphone owners are open
to the idea of renting out their
SPARE ROOMS
PERSONAL
APPLIANCES
LEISURE
EQUIPMENT
as it is convenient and saves money.
PULSE
METERS
JOGGING
APPS
PLATES THAT
MEASURE
FOOD
WATER
QUALITY
CHECKERS
would like
communication to be
Ec'Pt3D of consumers think
a range of domestic
robots that could help
with everyday chores
will be common in
households by 2020.
will be mainstream by 2020.
TRAFFIC
VOLUME
MAPS
10