1. Profitable video delivery
OCTOBER 2013

2. 4 key drivers
2013 : +60%
2018 : 9bn
2013 : +73%
2018 : 60%
(VIDEO) TRAFFIC GROWTH
MOBILE BROADBAND
This year’s total mobile traffic will be your video traffic in 2 years time
2013 : +1bn
2020 : 50bn
2013 : +20%
2018 : >2bn
CONNECTED DEVICES
OTT, THE USER & CLOUD
Tomorrow’s NETWORK WILL PRIMARILY
BE A VIDEO DELIVERY NETWORK
Broadband World Forum 2013 | © Ericsson AB 2013 | Page 2

3. 4th generation ip
Video growth
Monetizing clouds
4th Gen
IP
Mobile Broadband
50 billion
4th Generation Networks
Smart
Scalable
Broadband World Forum 2013 | © Ericsson AB 2013 | Page 3
Simple
Superior
Experience

4. Three video imperatives
Lower
Costs
Efficient video delivery is needed to
take control of costs
Improve
Customer
Experience
Give your customers a great quality
of experience
Increase
Profitability
Video monetization becomes the driver
for new revenue sources
Broadband World Forum 2013 | © Ericsson AB 2013 | Page 4

5. Efficient video delivery
Network
AGNOSTIC
BUT OPTMIZED
UNIFIED
Enablement
&
CONTENT
Monetization
CDN TIC WA VO
DELIVERY
&
Optimization
E2e and CONVERGENT VIEW
Broadband World Forum 2013 | © Ericsson AB 2013 | Page 5

6. Radio Friendly Pacing
with ran interaction
High resource state
Throttled in server
Low
resource
state
Low
resource
state
• Identify Video Service
• Reshape content
• Interact with RRM
30% load reduction in RAN and
60% battery saving in UE (MODEM)
Broadband World Forum 2013 | © Ericsson AB 2013 | Page 6

7. Three sided business
model
“I would pay for
free of adverts
premium quality video
HDTV
time shift/on demand
a la carte TV”
“I would pay for
prioritization
authentication
identity
contextual info
real time”
Advertisers
$$
Operator
$$
$$
Refine Pricing Model
Profitable Growth
Broadband World Forum 2013 | © Ericsson AB 2013 | Page 7
Redefine Business Model

8. Monetization ENABLERS
Content
Acceleration
Differentiated
Delivery
Prioritization
Access Network
Selection
Network
Analytics
Content Delivery
& Caching
Optimized
Video
Application
Awareness
Multicast
Delivery
Identity
Awareness
Policy
Broadband World Forum 2013 | © Ericsson AB 2013 | Page 8
Device
Awareness
Network
Exposure
SDN & NFV
Advertising

9. Profitable video delivery
Premium OTT Content
Video On Demand
Video Turbo Boost
Assured Content Delivery
E2E CDN/TIC
Network Integrated WiFi
Transrating
Advert Insertion Operator Owned CDN
Authentication
Social TV
YouTube Offering
Time of Day Video Services
Prioritized Content Delivery
Prioritized Video Delivery
Transcoding
Multi-Screen
Traffic Management
Operator Owned Content
IPTV
Video Pacing
Video Optimization
Sender Pays
Caching
Broadband World Forum 2013 | © Ericsson AB 2013 | Page 9
LTE Broadcast

10. Profitable video delivery
SUMMARY
Efficient delivery
of content
Service
enablement
Support new
business models
Control over
costs
Quality of
experience
improvements
Drive new
revenue streams
Broadband World Forum 2013 | © Ericsson AB 2013 | Page 10