Seventy seven society sketches & statistics

Seventy seven society
sketches & statistics

Public | © Ericsson AB 2016 - All rights reserved
› Society Shaping - Major shifts as world get more networked & connected
› Industry Innovations – within/between business as they go digital
› Device Diversification – Smart connected products delivering higher user values
› Unlocking users – Transformation of behaviors in different demographic groups
› Versatile Video - Video replacing texts & pictures as universal information carrier
› Network Novelties - Transformation to mobile & cloud centric networks
› Bold Businessmodels – Business innovations inter/intra affected industries
77 sketches & Statistics scope

Society shaping
Major society shifts as the world gets more networked & connected

Global growth game gone?
Global growth bounced back strongly in
2010/11 after the financial crisis, but
since 2012 it has averaged around 3 to
3.5%, just slightly below the longer-
term average since 1980.
Source: The Guardian, November 2015

Cloud charged community
From 2016 through 2020, more than $1tn in compounded IT
Spending will be directly or indirectly affected by a shift in spending
to cloud-based services.
Source: ComputerWeekly, June 2016,
Cloud computing is set to become one of the
most disruptive forces of IT spending since
the dawn of the digital age
Source: ComputerWeekly, June 2016

Tremendous thing treasure
28 billion connected devices are
forecasted by 2021, of which close to
16 billion will be related to IoT
Source: Ericsson Mobility Report, June 2016
$6 trillion will be spent on IoT solutions over the next five years.
Source: Business Insider Intelligence, July 2016

Clever city concepts
In 2025, it is expected we will have
around 26 global Smart Cities.
Source: Forbes June 2014
At least 56 startups [focus on]
making cities smarter across traffic,
waste, energy, water usage.
Source: CB Insights, March 2016
In 2016 the global smart city market is
estimated to be worth around $1 trillion
Source: Budde, March 2016

Corporations’ cloud combo
More than 40 percent of enterprises
surveyed by Ovum in November last year
[2015] said they were planning to build a
hybrid cloud cloud infrastructure or
transform an existing one.
Source: Ovum Spring 2016
Most enterprises have hardware utilization rates
significantly below 20% because of the excess
capacity required to handle peak demand.
Source: Cloud Technology Partners, May 2016.

Wider Wireless workplace
32 percent of the current workforce
regards the ability to work remotely
as important
Source: Ericsson ConsumerLab, June 2015
The number of devices managed
in the enterprise increased 72%
from 2014 to 2015
Source: Citrix, June 2015

Family flavors flourish
Across all families, there are two
equally sized groups [20%] that
demonstrate extreme behavior.
Source: Information week, January 2016
80 percent of explorative
families believe they are
happier as a result of
communication services.
Source: Ericsson ConsumerLab, September 2016
31 percent of traditional
children say they never or
hardly ever use their devices
during family time.
Source: Information week, January 2016

CREATIVE CONTEXTUAL
COMMUNITY COMING
Tightly integrated video, chat and
shared whiteboards are common
communication tools today
Source: Ericsson Research, April 2014
Contextual communication is about
leveraging cloud platforms to combine
the right data at the right time for a
specific group of professionals, often
using mobile devices.
Source: Ericsson Research, April 2014

contractor career cradle
Uber settled [up to $100Mn]
lawsuits to keep drivers as
independent contractors in
California and Massachusetts
Source : The Verge April 2016
All of the net employment growth in
the United States between 2005 and
the end of last year [2015] could be
attributed to alternative work, e.g. gig-
economy, nonstandard employment
Source: Katz and Kreuger March 2016

Control cyber crime
From 2013 to 2015 the cyber crime
costs quadrupled, and it looks like
there will be another quadrupling
from 2015 to 2019
Source: Juniper Research, Spring 2016
20% of small to mid sized businesses
have been cyber crime targets
Source: Microsoft, Spring 2016

Industry innovations
Innovations within/between businesses as they go digital

Tremendous technology
triggered transformation
By 2018, at least half of IT
spending will be cloud-based. In
addition, 65 percent of companies’
IT assets will be off-site in
colocation, hosting, and cloud
datacenters and one third of IT
“staff” will be employees of third-
party service providers.
Source: IDC FutureScape report, November 2015

industrial internet
innovations
IoT in manufacturing market size is estimated to grow from $4.11B
in 2015 to $13.49B by 2020, attaining a CAGR of 26.9%.
Source: Forbes, December 2015

Define dashboard
data destiny
Crank up one of todays newest car models and
it will update more than 100,000 data points
Source Bloomberg BusinessWeek, July 2016
Once self driving cars are the norm, people
will have the down time to become truly
mobile consumers
Source Bloomberg BusinessWeek, July 2016

Digital doctor detect
deceases
The remote patient monitoring
market in the U.S. is expected to
grow roughly 13.2 percent per
year through 2020.
Source: Frost & Sullivan, December 2015,
Half of consumers and 79% of
physicians believe using mobile
devices can improve coordinating
care with physicians
Source: PwC Health Research Institute, February 2016

Reversed retail revolution
24% of Neiman Marcus 2015 sales on internet, +24% Y/Y
Source: KPCB, 2016
38% of purchases use both store and digital
channels, up two points from last year
Source: UPS Pulse of the on-line-shopper 2016
22% of Millennials used a grocery app
from the large retailers, up 8% Y/Y
Source: UPS Pulse of the on-line-shopper 2016

Companies crossing casm?
Many traditional businesses are still
struggling to “cross the CASM” and
have yet to embrace the disruptive
power of digital technologies such as
Cloud, Analytics, Social and Mobile.
Source: Wharton, March 2014
90 Percent of Large Organizations Will
Have a Chief Data Officer by 2019
Source: Gartner, January 2016

Significant Social sales shift
Buyers who use social
media have larger budgets,
typically 84% larger.
Source, Hubspot, March 2016
62.9% of sales professionals reports
that Social Selling has become
important for closing new deals.
Source, Hubspot, March 2016
[Facebook] Revenue generated
from mobile ads jumped 80% in
the second quarter.
Source: Facebook Q2 report 2016

Contact channel changes
Phone is first choice
as customer service
channel for all over 35
Source: Dimension Data, April 2016
Social media top
choice for those
under 25
Source: DimensionData, April 2016
Email preferred
option for those
aged 25-34 years
Source: DimensionData, April 2016

Daily Data driven decisions
The Swedish team for World Cup in Hockey was
selected based on available data from 1,230 NHL
games containing 400,000 events
Source: SAS, September 2016
The tripling of DDD [Data Driven
Decisions] rates in just five years
suggests that firms are overcoming any
implementation barriers quite rapidly.
Source: Harvard Business Review, February 2016

Fail fast forward for
flawsome future
68 percent of consumers trust
reviews more when they see
both good and bad scores.
Source: Youth Time Magazine, May 2016
Flawlessness is an
illusion, and a harmful one
Source: Youth Time Magazine, May 2016

Device diversification
Smart connected products delivering higher values to users

Supersized
smartphones
& Storage
Mi Max — a palm-dwarfing
Android-based handset with a
6.44in Full HD display and a
staggering 4850mAh battery.
Source: Xiaomi & ibTimes, May 2016
Super-sized SD cards [200GB]
will eliminate smartphone
storage headaches
Source: PC Magazine, February 2016

Smartphone
shipments
slowdown
Global Smartphone
shipments growth [rate]
down from 28% [2014] to
10% [2015] year over year
Source: Morgan Stanley, 2016
Global smartphone volume
to increase 3.1% to 1.48
billion units this year [2016]
Source: IDC, June 2016

Light & long
lasting laptopS
Most laptops marketed as “feather
weight laptops” come in at barely
4 lbs.
Source: Teradriver July 2016
The ThinkPad X260's 17 hours of
endurance are enough to fly from
New York to Taiwan or spend every
waking hour of the day online.
Source: Laptop June 2016

Clever
connected
creations
Smart, connected products have
three core elements: physical
components, “smart”
components, and connectivity
components.
Source: Harvard Business Review, November 2014
28 billion connected devices are
forecasted by 2021, of which close
to 16 billion will be related to IoT
Source: Ericsson Mobility Report, June 2016.

Wireless
wow wheels
New cars shipped with internet
connectivity will rise from 13%
in 2015 to 75% in 2020.
Source: BI Intelligence, 2016
Connected cars could account for
22% of all vehicles on the road
(not just new cars) by 2020, up
from 10% in 2015.
Source: McKinsey, 2016

Welcome
wearable
world!
43 percent of those surveyed
believe smartphones will be
replaced by wearables.
Source: Ericsson ConsumerLab, March 2016
74 percent believe multiple
wearables and sensors will help
them interact with other devices
and physical things.
Source: Ericsson ConsumerLab, March 2016

With 63% share, Apple Watch
pushes global smartwatch
shipments past Swiss watches
for first time.
Source: Strategy Analytics, February 2016
Wireless
wrist
watches
Smartwatch shipments rose to 8.1
million units worldwide in quarter
four, growing a massive 316%.
Source: Strategy Analytics, February 2016

Reality
revolution
rewards
Augmented reality will flourish
on phones before glasses.
Source, Facebook, July 2016
AR/VR could hit $120bn in
revenue by 2020, with AR
taking around $90 billion and
VR $30 billion.
Source, Digi-Capital, April 2016

Digital drone
development
Venture capitalists have poured
nearly a billion dollars into new
drone companies (almost 90%
of the money last year [2015] too).
Source: Forbes March 2016
Total global spending on
drones in the commercial
market will be $100 billion
over the next five years.
Source: Goldman Sachs March 2016

Small smart
sensors
The smart sensor market is
expected to grow from USD 18.58
Billion in 2015 to USD 57.77
Billion by 2022.
Source: Markets & Markets, May 2016

Unlocking users
Transformation of user behaviors in different demographic groups

Growing Generation game
Adoption of different social
networks seems to be a marker for
the start and end points of different
generations
Source: CBS News, Mrach 2016
Generation Z Tweens have $43
billion in spending power and
influence an additional $600
billion of family spending
Source: Cordial, 2015

Astonishing aging arrives
Sixty is the new 40: Healthy living
means we hit middle age later
Source: Mirror, March 2015
For the next generation of retirees, the
question that will trump all others will be
a simple one: How do you add life to
longer lives?
Source: The Wall Street Journal, November 2015

mobile mail mania
There are over 4.35 billion email accounts.
This figure is predicted to reach 5.59
billion by 2019
Source: Radicata group, 2015
Desktop represents 19% of all email opens,
webmail 26% and mobile 55%.
Source: Litmus ”Email Analytics” (March 2016)

story sharing society
34 percent of smartphone owners who have had
a bad experience with a company due to a
faulty product or service share that experience
Source: Ericsson ConsumerLab , December 2015
70 percent say they share personal
photos regularly, and have an
audience who see what’s been shared
Source: Ericsson ConsumerLab , December 2015

pokemon playing population
Pokémon Go's success added
$7.5 billion to Nintendo's
market value in 2 days
Source: The Verge, July 2016
It took 19 days for Pokémon Go to reach
50 million downloads worldwide.
Source: Sensor Tower, July 2016
Nintendo shares plummet 18%
after Pokemon Go reality check
Source: CNN, July 2016

Lollapalooza Learning Leap
Students will be evaluated on
critical-thinking and problem-
solving skills.
Source: Nicholas Provenzano, TedEd, February 2016
Education will instill the idea that
anything that is not possible now
will be possible in the future.
Source: Kristine Sargsyan , Ted Ed, February 2016
Students will learn in traveling
classrooms, and the real world
will be their campus.
Source: Hyuk Jang , Ted Ed, February 2016

Creative crowded city combat
Since 1994, all but one of the top 100
places studied saw congestion get worse,
as measured by their Travel Time Index.
Source: Texas A&M Transportation institute, August 2015
Yet during that time, 92 of these places saw
an increase in the amount of roadway
miles per capita
Source: Texas A&M Transportation institute, August 2015

To0 troublesome to type?
Siri now serves more than 1 billion requests a week
Source: Apple, Developers Conference 2015
Google [speech recognition technology] now has just an 8
percent [word] error rate. Compare that to 23 percent in 2013.
Source: Google, May 2015
Amazon Echo sales reach 3M units
as consumer awareness grows
Source: Consumer Intelligence Research partners, April 2016

Electronic emergency
engagement evolution
65 percent of smartphone owners
are interested in an emergency app,
which would alert them in a crisis or
disaster, and provide verified, rumor-
free information
Source: Ericsson ConsumerLab, December 2015
One in two people believes emergency
centers will be contacted via social
media networks in three years

Decrease Drivers’
digital distractions
1 out of 4 car accidents in the US
are caused by texting while driving.
Reading a text message while
driving successfully distracts a driver
for a minimum of five seconds
each time.
The chances of a crash because of
any reason is increased by 23 times
when you are texting.
Source: DistractedDriverAccidents, January 2015

Versatile video
Video replacing texts & pictures as universal information carrier

Mobile &
Media Merge
Verizon Announces $4.8
Billion Deal for Yahoo’s
Internet Business
Source: The York Times, July 2016
Those aged 16–34 spend 53
percent of all their video viewing
time on a smartphone, laptop
or tablet
Source: Ericsson ConsumerLab, November 2015

Significant
Streaming
shift
Today, 20 percent of 16−19 year
olds say they watch more than 3
hours of YouTube daily, compared
to only 7 percent in 2011.
Streaming natives also watch video
on different platforms, spending
around 59 percent of their total
viewing time on mobile screens.

Big businesses
built by bold
beach
LA’s so-called Silicon Beach
area is the second-largest tech
hub in the United States.
Source: Forbes, April 2016
Graphic designers, copywriters,
marketers, photographers, and
more are helping make LA's
consumer tech products
simply irresistible.
Source: Inc, April 2016

Only 60 percent of millennials
watch linear TV on a daily
basis, compared to 82 percent of
60–69 year olds
Shifting
screens
swiftly
Since 2012 there has been a
71 percent increase in the
number of consumers who
watch video on their
smartphones.

Share short
Snapchat
stories
Snapchat users are watching
10 billion videos a day
Source: Digital Trends April 2016
18 to 24 year-olds make up 45%
of all Snapchat users in the U.S.
Source : eMarketer, April 2015
35% of Snapchat users like it most
because content disappears.
Source : eMarketer, April 2015

Stunning
super
Screens!
Global UHD TV display
shipments reached 32 million
units in 2015 representing
annual growth of 160%
Source: Strategy Analytics, May 2016
High Dynamic Range (HDR)
is TV's next big format war
Source: CNET, April 2016

Broadband
brings binge
behaviors!
57% TV viewers surveyed saying
they have regularly watched
three or more episodes of the
same show in one sitting -
whether that be via streaming,
DVR,VOD or TV marathons.
Source: Broadband Technology Report, July 2016

Consumer
created
content
One in three consumers
thinks it is very important to
be able to watch user
generated content (UGC)
on their TV at home
85% of consumers find visual
UGC more influential than
brand photos & videos
Source: Adweek, May 2016

Image
inspired
imagination
55% of Pinterest users use
platform to find/shop for
products
Source: KPCB, Cowen & Company, May 2016
50% of users who made a
purchase in latest version of
Houzz app used view in my
room
Source: KPCB, May 2016

Omnipotent
OTT OCEAN
OTT revenue in US to surge
[31% in 2016], pay TV growth
almost slowed to halt
Source: Company & Markets and Convergence, April 2016
100 OTT video services are
currently available in the U.S.
Market, with 33 launching in
2015 alone
Source: Parks Associates, 2016
Global OTT revenues to hit
$65B in 2021, up from $29B 2015.
Source: Digital TV research, July 2016

Network novelties
Transformation to mobile and cloud centric network architectures

Thrilling
traffic
trajectory
Between 2015 and 2021, there
will be a 12X growth in
smartphone traffic
2021, monthly smartphone data
usage per active subscription in
North America (22 GB) will be
1.2 times that of Western
Europe (18 GB)

Internet
injection
islands
A new data center in Langfang,
China is expected to top out at
6.3 million square feet once it is
complete this year.
Source: Cirrus insight, January 2016
We [Google] own and operate 15
data centers around the world.
Source: Google, July 2016

Significant
spectrum shift
FCC clears maximum amount of
126 MHz of spectrum for 600
MHz incentive auction
Source: Fierce Wireless, April 2016
FCC's complex incentive auction
could net more than $30 billion
Source: USA Today March 2016

Worlds’
Whopping
wiberhoods
In Kansas City, startups are
growing, cable companies are
catching up, but the digital
divide is as wide as ever.
Source: FastCompany, February 2015
Google Fiber planning
wireless home internet where
fiber is too pricey
Source: ARS Technica, April 2016

Carriers’
creative cloud
complement
Amazon Web Services, Microsoft,
IBM, and Google collectively control
more than half of the worldwide
cloud infrastructure service market
Source: Synergy Research Group , August 2016
AT&T Integrated Cloud to Include
105 Data Centers by Year’s End
Source: SDX Central, April 2016

Versatile
Virtualization
Voyage
AT&T on track to virtualize 30
percent of its network functions by
end of 2016
Source: Fierce Telecom, May 2016
Telefónica closed a new phase in
the selection process for UNICA
Source: Telefonica, February 2016

Ocean of Open
opportunities
The latest IT transformation
[OPNFV] is being led by the
phone company
Source: Forbes, July 2016
Open Stack Summit brought
together more than 7,800+
developers, users, press & analysts
Source: Linux Foundation, June 2016
Beryllium (Be) is the fourth release
of OpenDaylight (ODL)
Source: OpenDayLight, February 2016

Audacious
Agility &
Automation
As AT&T, Verizon and CenturyLink
migrate to SDN, reliability and
service agility are top priorities
Source: Fierce Telecom, June 2016
SDN in the data center and
enterprise LAN is going to go
mainstream in late 2016, early
2017
Source: IHS, February 2016

Hyperscale
hardware hit
World hyperscale data center
market is expected to reach a
revenue of $71.2 billion by 2022,
with a CAGR of 20.7% from 2016
to 2022.
Source: Allied Market Research, August 2016

Entering
encrypted era
Database encryption market
is expected to grow from
USD 261.8 million in 2015 to
USD 968.3 million by 2020,
Source: ReportBuyer, June 2016
WhatsApp just switched on
encryption for a billion people
Source: Wired April 2016

Advanced
Analytics
arena
47% of shoppers expect a
web page to load within two
seconds
Source: Kiss Metrics & Mobile 1st, July 2016
31% of sites actually take
from 8 to 48 seconds to load
Source: Trilibis & Mobile 1st, July 2016

Five fantastic
5G Features
Standardization efforts for 5G
have just begun and are expected
to be completed by 2020
Source: Ericsson 2016
Korea is working on a cool
combination: 5G and the
Winter Olympics
Source: PC World, April 2016
10-100X
1000X
5X
10X
10-100X

Service slice
specialization
Network slicing has evolved from
a simple network overlay concept
to a fundamental feature of the
emerging 5G systems
Source: IEEE Communications Magazine, 2016
DOCOMO and Ericsson claim
success in 5G network slicing trial
Source: Ericsson, June 2016

Broad & Bold
backhaul
Upgrading backhaul to support the
enormous amount of traffic coming
to 5G is the biggest challenge the
industry will face.
Source: LightReading, April 2015
Fronthaul optical transceiver sales
[is forecasted] to grow to more than
$1 billion by 2020 - ten times greater
than those of backhaul devices.
Source: LightCounting Market Research, January 2016

Creative
CapillarY
Connectivity
For end-to-end IoT solutions,
short range radio technologies
such as Wi-Fi, ZigBee, LoRa and
Bluetooth Low Energy (BLE) are
often used for the last mile.
Source: Ericsson Research, September 2016
Bluetooth Low Energy (BLE)
Enabled Devices Shipments to
Reach 8.4 Billion Units by 2020
Source: Industry ARC, March 2016

collaborative
Communication
community
Voice & Video over LTE
launched by 82 operators in
46 Countries to 226 devices.
Source: GSMA, August 2016
Voice over WiFi launched by
34 operators in 21 countries.
Source: GSMA, August 2016
VoLTE subscriptions will
reach 2.3 billion by 2021.

Daily Devops
deliveries drive
development
DevOps adoption increased
from 66 percent in 2015 to 74
percent in 2016
Source: RightScale, May 2016
Developers will take more
ownership of the entire product
lifecycle.
Source: IT Business Edge, 2016

Bold businessmodels
Business model innovations inter/intra affected industries

modern market
Monopolies
In the US during 2015 every one
of the top ten trafficked U.S.
Web sites was a platform
[Company].
Source: Modern Monopolies, 2016
Platforms seek to maximize the
total value of an expanding
ecosystem in a circular, iterative,
feedback-driven process
Source: Harvard Business Review, April 2016

Collaborative
Consumption
Cradle
The core business idea involves
unlocking the value of unused
or under-utilized assets ("idling
capacity") whether it’s for monetary
or non-monetary benefits.
Source: FastCompany, May 2015

Advertising
acceleration
US Internet advertising reach $60B
representing 20% growth Y/Y.
Mobile dominates growth (66%)
vs. Desktop (5%).
Google + Facebook = 76% and
rising share of US Internet
advertising.
Source: PWC Internet advertising report, April 2016

Buyers browse
before buying
82% of all shoppers check
their phones while in store
before making a purchase.
Source: Internet Retailer, March 2016
More than half (54%) of online
purchasers said they had read
online reviews prior to hitting the
buy button.
Source: Internet Retailer, March 2016

Advanced Asset
Alternatives
Uber Raised $3.5 Billion From
Saudi Sovereign Wealth Fund,
Keeps $62.5 Billion Valuation.
Sources: Forbes June 2016
AirBnB Seeks New Funding at
$30 Billion Valuation.
Source: Bloomberg Technology, June 2016

Bye Bye Broad-
band Buckets
T-Mobile, Sprint Escalate Price
War With New Unlimited Plans
Source: Bloomberg, August 2016
AT&T Is Eliminating Overage
Fees With This New Mobile
Data Plan
Source: Fortune, August 2016
Verizon to disconnect unlimited
data customers who use over
100GB/month.
Source: ARS Technica, July 2016

Significant
streaming
swings
Mobile Video Revenue to Reach
$25 Billion by 2021.
Source: Strategy Analytics, July 2016
Court Upholds Net Neutrality -
Major Win For Streaming
Services.
Source: Forbes, June 2016

Fintech fuel
for financial
future
Venture capital firms invested
$4.9 billion in fourth quarter
2015 into startups looking to
disrupt the financial services
industry.
Source: Quartz, May 2016
US and Italian banks face the
greatest risk of FinTech
disruption.
Source: Business Insider, August 2016

Creative
currency
challenge
cards & cash
Since its launch in November
2012, Swish has grown in
popularity, with nearly 3 million
individuals enrolled for the
service, and an average of 6
million transactions per
month [in Sweden].
Source: Research & Markets, February 2016

Public Private
Partnerships
A long-term, performance-based
approach to procuring public
infrastructure where the private
sector assumes a major share
of the risks in terms of financing
and construction and ensuring
effective performance.
Source: PPP Canada, 2016

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› Stories sweeping seven selected scenarios
– This compilation is covering a brief subset of possible Network Society topics shaping the future.
› Challenge creative conclusions constructively
– The material is not designed to provide answers, rather to trigger your own thoughts in key areas.
› Finding figures framing fantastic future
– In an ambition to back up stories with relevant facts, references are inserted into new contexts.
› Extensive evangelist experimentation enable errors
– This material represent early stage work, with a possibility of errors introduced by the author
› Advanced alliteration adoption affect accuracy
– Titles have been adjusted to fit a target format, where certain word selections can be questioned
› Creative comrades crucial contributors
– This compilation would not have been possible without key contributions from industry colleagues.
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Seventy seven society sketches & statistics

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Seventy seven society sketches & statistics