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Wellness and the
internet
Ericsson ConsumerLab
© Ericsson AB 2015 | 2015-03-12 | Page 2
› Consumers’ views on their own wellness represented by
two related aspects: sati...
© Ericsson AB 2015 | 2015-03-12 | Page 3
The socially
constructed body
Large regional differences in attitudes to wellness...
© Ericsson AB 2015 | 2015-03-12 | Page 4
Wellness → design +
function
Source: Ericsson ConsumerLab Analytical platform, 20...
© Ericsson AB 2015 | 2015-03-12 | Page 5
Wellness → cloud +
integrity
Source: Ericsson ConsumerLab Analytical platform, 20...
© Ericsson AB 2015 | 2015-03-12 | Page 6
Wellness drives
adoption
Source: Ericsson ConsumerLab Analytical platform, 2014
B...
© Ericsson AB 2015 | 2015-03-12 | Page 7
Self-quantification
starts with wearables
Source: Ericsson ConsumerLab Analytical...
© Ericsson AB 2015 | 2015-03-12 | Page 8
Consumers Expect
Longer life
Source: Ericsson ConsumerLab Analytical platform, 20...
© Ericsson AB 2015 | 2015-03-12 | Page 9
Wellness: a societal
concern
How useful do consumers see these concepts?
Source: ...
© Ericsson AB 2015 | 2015-03-12 | Page 10
High predicted use
frequency
Source: Ericsson ConsumerLab Analytical Platform, S...
© Ericsson AB 2015 | 2015-03-12 | Page 11
A new ecosystem
implied
Source: Ericsson ConsumerLab Analytical platform, 2014
B...
© Ericsson AB 2015 | 2015-03-12 | Page 12
Who will handle the
flow of personal
information?
› Three of the concepts tested...
© Ericsson AB 2015 | 2015-03-12 | Page 13
Key findings
› Quantification of behaviors today starts with
wearables. However,...
Wellness and the internet
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Wellness and the internet

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http://www.ericsson.com/consumberlab
This Ericsson ConsumerLab report examines how satisfied consumers are with their overall wellness, and how it relates to their use of the internet for health and fitness purposes.

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Wellness and the internet

  1. Wellness and the internet Ericsson ConsumerLab
  2. © Ericsson AB 2015 | 2015-03-12 | Page 2 › Consumers’ views on their own wellness represented by two related aspects: satisfaction with their looks as well as with their health. › On a 5-point scale ranging from completely satisfied to not satisfied, 10 percent selected ‘completely satisfied’ with both health and looks. › Another 40 percent were at least ‘satisfied’ with both aspects – adding up to 50 percent of consumers being satisfied with their overall wellness. Wellness: looks & health
  3. © Ericsson AB 2015 | 2015-03-12 | Page 3 The socially constructed body Large regional differences in attitudes to wellness Source: Ericsson ConsumerLab Analytical platform, 2014 Base: 28,643 respondents in 23 countries
  4. © Ericsson AB 2015 | 2015-03-12 | Page 4 Wellness → design + function Source: Ericsson ConsumerLab Analytical platform, 2014 Base: 28,643 respondents in 23 countries Among those who are completely satisfied with wellness, 55 percent think product design is important, yet 59 percent buy technology products to fulfill certain needs and not just for fun
  5. © Ericsson AB 2015 | 2015-03-12 | Page 5 Wellness → cloud + integrity Source: Ericsson ConsumerLab Analytical platform, 2014 Base: 28,643 respondents in 23 countries Among those who are completely satisfied with wellness, 47 percent see the cloud as being essential for storing personal information, while 60 percent say it is important to manage online information
  6. © Ericsson AB 2015 | 2015-03-12 | Page 6 Wellness drives adoption Source: Ericsson ConsumerLab Analytical platform, 2014 Base: 28,643 respondents in 23 countries Those completely satisfied with wellness say they are the first to try new beauty/care products and services, as well as new health approaches. For this reason, we believe they will be early adopters of connected wellness technology
  7. © Ericsson AB 2015 | 2015-03-12 | Page 7 Self-quantification starts with wearables Source: Ericsson ConsumerLab Analytical platform, 2014 Base: 54,775 mobile phone owners in 49 countries › 8% quantify themselves and use wearables every week › 12% are interested in quantifying behaviors and also interested in using wearables › 51% are currently neither interested in quantifiying behavior nor in using wearables have the same level of interest in self-quantification as in wearables
  8. © Ericsson AB 2015 | 2015-03-12 | Page 8 Consumers Expect Longer life Source: Ericsson ConsumerLab Analytical platform, 2014 Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City, Moscow, New york, San Francisco, São Paulo, Shanghai, Sydney, Tokyo Expected increase in lifespan (years)
  9. © Ericsson AB 2015 | 2015-03-12 | Page 9 Wellness: a societal concern How useful do consumers see these concepts? Source: Ericsson ConsumerLab Analytical Platform, September 2014 Base: 9,030 iPhone/Android smartphone users in Beijing, Delhi, London, New York, Paris, Rome, São Paulo, Stockholm and Tokyo
  10. © Ericsson AB 2015 | 2015-03-12 | Page 10 High predicted use frequency Source: Ericsson ConsumerLab Analytical Platform, September 2014 Base: 9,030 iPhone/Android smartphone users in Beijing, Delhi, London, New York, Paris, Rome, São Paulo, Stockholm and Tokyo Predicted daily use of wellness services
  11. © Ericsson AB 2015 | 2015-03-12 | Page 11 A new ecosystem implied Source: Ericsson ConsumerLab Analytical platform, 2014 Base: Those who predicted that the concepts will be available within 5 years, out of a total base of 9,030 iPhone/Android smartphone users in 9 cities Who is expected to be the main service provider?
  12. © Ericsson AB 2015 | 2015-03-12 | Page 12 Who will handle the flow of personal information? › Three of the concepts tested were seen to be driven by medical service providers, two by city authorities, and the remaining two by tech companies and environmental organizations respectively. › As service providers are expected to differ widely, the ecosystem will be complex. › Who will be able to handle personal information in accordance with consumer expectations? 66% want full control over the dissemination of their information by authorities
  13. © Ericsson AB 2015 | 2015-03-12 | Page 13 Key findings › Quantification of behaviors today starts with wearables. However, those who are very satisfied with their wellness need both style and function: › 55 percent say product design is important, while 59 percent buy technology devices to fulfil specific needs › Smartphone owners expect quantifying and regulating stress will increase life expectancy by two years › Wellness also entails understanding societal health hazards. Interest in wellness on a personal level may therefore inspire transformation on a societal level

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