Master Class – IP Communications to Billions of People – Coming soon to a Web Browser Near you Speaker Håkan Sessle, Head of Business Development Communication Services. Presentation from the Broadband World Forum, Amsterdam, 2012

1. IP COMMUNICATIONS
to BILLIONS OF PEOPLE
COMING SOON TO A WEB BROWSER NEAR YOU
Håkan Sessle
Ericsson | Customer Business Development

2. A MULTI-SCREEN WORLD
Smartphone Tablet Laptop/PC Television
› Context drives device choice – the users moves seamlessly
between the devices throughout the day depending on
location/time to spare/goal/and state of mind
› Often multiple devices are used throughout a session,
sometimes even multiple devices are used at the same time.
The capability of the web browser to provide a cross-device and
multi-screen environment makes it the platform of choice for multiple services
IP Communications to Billions of People – Coming soon to a Web Browser Near you | Commercial in confidence | © Ericsson AB 2012 | 2012-09-18 | Page
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3. YES, WE CAN DO
VOICE/VIDEO TODAY ...
Video Calling on Skype
Laptop/PC Smartphone Television
But it is
› Proprietary with no interoperability
› Dependet on 3rd party plug-ins/add-ons
› Not easy to deply
IP Communications to Billions of People – Coming soon to a Web Browser Near you | Commercial in confidence | © Ericsson AB 2012 | 2012-09-18 | Page
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4. ENHANCING THE WEB 1(2)
Service Provider
Web application
Device Device
Web application Web application
Control Plane
APIs APIs
Browser RTC Media Browser RTC
IP Communications to Billions of People – Coming soon to a Web Browser Near you | Commercial in confidence | © Ericsson AB 2012 | 2012-09-18 | Page
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5. ENHANCING THE WEB 2(2)
Service Provider Gateway
Web application
Device
HTTP to SIP
Web application IMS
Control Plane
APIs
Browser RTC Media Relay
IP Communications to Billions of People – Coming soon to a Web Browser Near you | Commercial in confidence | © Ericsson AB 2012 | 2012-09-18 | Page
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6. Standing on the
shoulders of giants
› Up until WebRTC, building real time
voice and video calling solutions
required a lot of investments
› WebRTC lowers the barriers of entry
but it is still not so simple to design
– ubiquitous service access,
– interopeability with existing services
– telco levels of quality and realiability
› Standing on the shoulders of giants is
the opposite of reinventing the wheel
IP Communications to Billions of People – Coming soon to a Web Browser Near you | Commercial in confidence | © Ericsson AB 2012 | 2012-09-18 | Page
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7. The best
of two worlds
Internet Assets Telecom Assets
Combining the strengths of the browser integrated
functionality with the telecom backend assets
IP Communications to Billions of People – Coming soon to a Web Browser Near you | Commercial in confidence | © Ericsson AB 2012 | 2012-09-18 | Page
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8. EXTENDING THE REACH
OF TELECOM SERVICES
Address and
Contact Bar
Communication
Dashboard
Augmented Web
Communication
Mozilla Firefox on OS X
IP Communications to Billions of People – Coming soon to a Web Browser Near you | Commercial in confidence | © Ericsson AB 2012 | 2012-09-18 | Page
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9. WEBRTC OPPORTUNTIES
FOR OPERATORS
MESSAGING & REAL-TIME COMMUNICATION
SaaS
Enterprise
Unified Communication Operator Key Advantages:
› Community of 6B people
Voice/Video
Conference › User in Control
› Service Assurance
SMS/
Mobile
Telephony
› Interworking with
MMS existing services
VoIP Apps
› One-stop Shop for
Communication Services
RCS
Social Networking
Consumer
Messaging Voice Video
Mobile Services VoIP/SIP Web / Internet
Source: Ericsson Analysis
IP Communications to Billions of People – Coming soon to a Web Browser Near you | Commercial in confidence | © Ericsson AB 2012 | 2012-09-18 | Page
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10. THE FUTURE OF
COMMUNICATION
Retail Security
Context-based
Healthcare
Communication
Gaming
Multi- Extensible
media feature set
Logistics Field Force
VoLTE
Multi-
Education Multi-device access Government
IP Communications to Billions of People – Coming soon to a Web Browser Near you | Commercial in confidence | © Ericsson AB 2012 | 2012-09-18 | Page
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