Your website is going to be a big part of your startup venture and as entrepreneur you may rely even more heavily on online marketing. When doing this, you need to be able to use metrics to analyze how your online campaigns are doing. Furthermore, using analytics is a key part of a lean startup methodology which helps you build a product that customers like, using real data, meaning that you can move faster and make better decisions than if just relying on intuition.
19. Bounce Rate is the percentage
of single-page visits (i.e. visits in which the
person left your site from the entrance page
without interacting with the page).
- Google Analytics