Giving away promotional items at trade shows leads to higher consumer brand awareness. Show appreciation with 2018’s best trade show giveaways.

1. 12 best
trade show giveaways
to make a big impression
On-trend giveaways are the most
cost-effective way to generate
brand exposure at trade shows.
People who keep
promotional
products longer
than 1 year
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81%
Average cost per
impression of
promotional
products
1/10
Ɲ
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of a cent
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WHY GIVE AWAY
PROMOTIONAL ITEMS?
The longer a promotional
product is used, the more
memorable it becomes.
1yr+
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The best trade show giveaways:
Make it relevant.
3 new trade show trends and top
trade show giveaways
What promotional items are best?
Make a connection with attendees
Keep brands top of mind
Build brand loyalty with customers
8 in 10 recipients
can recall messaging from at least one promotional product they received.
Trade show trends constantly evolve. Be aware of the latest trends to
ensure the best trade show giveaways for attendees.
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Power banks
Cell phone wallets
USB hubs
Bluetooth®
headphones
Tech is king: 4 technology
driven giveaways
Tech gift ideas:
Technology-based items top the list of
new trade show trends.
60% of consumers are more likely to do
business with an advertiser that gave
them a power bank.
91% of consumers keep USB drives
because they are useful.
Umbrellas
Roll-up blankets
Outerwear
Totes
Fun and functional: show
participants the value Functional giveaway ideas
Top trade show giveaways get repeated use.
25% of consumers own promotional
umbrellas.
More than 1/2 would do business with acompany that gave them an umbrella.
86% of recipients think more positively
about an advertiser after receiving
promotional outerwear.
Water bottles
Pedometers
Waist packs
Sport towels
Wellness wonders: handouts that
help participants stay healthy
Wellness giveaway ideas
Health-focused trade show giveaways show
compassion for consumers.
27% of consumers who own a health and
safety product carry it with them.
Females are much more likely to own a
branded health and safety product.
Tech is king
Fun and functional
Wellness wonders
Tech products:
Functional products:
Wellness Products
Double Pocket Cell Phone Wallet
Help customers stay organized with
this convenient wallet. Happy Hub Guy
Connect multiple
devices at once with
this handy USB port.
Enyo Bluetooth®
Headphones
Help on-the-go music lovers
stream tunes from their favorite
Bluetooth®
enabled devices.
Pisces Pocket Tote
Keep busy customers
organized with a tote that
stores it all.
Folding Golf Umbrella
with Auto Open
Perfect for shade or a
rainy day, this nylon
umbrella keeps customers
cool and dry.
CamelBak® Eddy Bottle
Keeping hydrated at busy
trade shows is easy with this
easy-to-open water bottle.
Stockton Power Bank
Charge batteries
anytime, anywhere with
this trendy tech item.
Roll-Up Blanket
Customers will stay snuggly and
warm with this comforting
blanket.
Motivate Lightweight Jacket
Increase appreciation and brand
awareness with outerwear.
Travel Waist Pack
The fanny pack is back!
Embrace organization
with this customizable
option.
Clearview Pedometer
Available in a variety of colors, this
digital pedometer makes counting
steps easier than ever.
Microfiber Sport Towel
This ultra-soft and lightweight
towel absorbs water on contact.
Sources:
1. Dyson, Eric, et al. “Top 10 Trade Show Giveaways & Promotional Items.” Nimlok Trade Show Marketing Tips, Nimlok Trade Show Marketing, 7 Nov. 2017,
nimloktradeshowmarketing.com/top-10-trade-show-giveaways/.
3. Houston, Cathy. “9 Inspiring Trade Show Giveaways: Updated 2017.” Delta Marketing Group, Delta Marketing Group, 2017, www.godelta.com/blog/9-inspiring-trade-show-giveaways.
2. “Mapping Out the Modern Consumer.” Promotional Products Association International, 6 Oct 2017. http://www.ppai.org/media/2099/2017-consumer-study-booklet.pdf.
4. Martin, Neo. “Top Trade Show Giveaways of 2018: A Prediction.” Promotional Products Corporate Gifts Blog What and Why, C2B Promo, 11 Oct. 2017,
www.c2bpromo.com/blog/top-tradeshow-giveaways-of-2018-a-prediction/.
5. Solaris, Julius. “Try These Clever Swag Ideas For 2018.” Event Manager Blog, Arrow Promotional, 21 Sept. 2017, www.eventmanagerblog.com/clever-swag-ideas-for-2018.
6. Specialty Institute, Advertising. “Global Advertising Specialties Impressions Study.” 2016.
www.4imprint.com
Show customers their value
by handing out the best
trade show giveaways.
LO
GO
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CHOOSE THE BEST TRADE SHOW
GIVEAWAYS TO MAKE A BIG
IMPRESSION ON CUSTOMERS.