1. Chosen Idea
Main Stream Boy Band
I chose this idea as from the feedback from an audience it is shown that 64% of the audience found
that they would like to hear a new single from a main stream boy band over other genres, for those
reasons I have chosen to create a digi pack for a main stream boy band. The main idea for the main
stream boy band digi pack is to use the album name “Home At Last” which is also the name of the
main single that is featured on the album of the boy band, the boy band’s name being “Video Boy”
which will be featured on the digi pack along with the name of the album.
Cost Considerations:
Material Quantity Cost
Photoshop 1 N/A
Camera 1 £99
Model 1 £50 per hour
CD Cover 1 £4.99
Printing Costs 4 £15p per page
Audience:
The audience for this digi pack is to be an audience that is interested in listening to main stream
music and listen to more acoustic versions so the age range could be from as young as 15 up to the
age of around 50 years old. The typical gender that would listen to this genre of music is unisex which
means both sexes are targeted, the reason for this is the music is main stream which means it’s a
main feature on radio and television etc.
Target Market:
I feel that this digi pack will fit into the market of music where the genre is main stream; it could also
be moved into the main stream segment if the single reaches the charts which is potential. The digi
pack cover will help to represent the contents of the songs and the style of the artist; there are not
artists out at the moment that are releasing tracks along these lines so therefore I do see a gap in the
market for this particular genre of music.
Legal and Ethical Issues:
The legal issues that might be faced within this project is that there could be an issue with copyright,
for instance the name of the song or the structure of the digi pack might be conflicting with another
album cover or the name of a produced song which has been copyrighted.

2. The ethical issues that might be faced within this project is that a particular audience could feel that
the song is inappropriate in some manor and if this were to happen then the song lyrics might need to
be changed so both the possible legal and ethical issues need to be avoided so that neither of these
things occur during the project as this could cost time and money.