1. Outline of Project
For this project I intend to choose a video that advertises female perfume in which I intend to create
the soundtrack for that particular advert which is estimated to last to two minutes in total. The
soundtrack will need to relate to the nature of the video which will be created from scratch and then
be layered with multiple other sounds to create an effect of a professional soundtrack.
This product will be created over a period of time with the research to be completed first as to create
the product I would need to understand the target audience of a product such as this and to research
how other composers of interactive media have created products similar to this with music pieces.
From the research I can devise a plan and actions on the creation of the product which shouldn’t
consume a great amount of time. After the researching and the planning then the production can
progress with the creation of the product which will be completed and will need feedback from an
audience to understand improvements that could be made for future compositions. All this feedback
must be evaluated along with the product to be able to have a full understanding of the product and
the successes and improvements that can be made for future improvement.
This product is designed to create an atmosphere for the target audience so that the audience are
more attracted to purchasing the product. For this particular product which is a female fragrance with
a high class means that the target audience is focused towards the older mature woman who is of a
working class standard and has an interest in keeping a high class presentation. This means that the
perfume advert itself has been created around the target audience which means the soundtrack has
to suit the advert in atmosphere and targeting.
The reason for choosing this particular product is because it is a project that has relations so that
through the research it will be simple to understand on behalf of someone who is a targeted audience
for this product in particular. This product was also chosen as there is a lot of room to be able to be
creative and create a product that is new and full of fresh ideas that could either benefit the original
product or could be improved which is the reason for the feedback once the product has been
created. This product should overall be a success with the right research and the correct guidance to
be able to create the ideal which supports the product being marketed and helps to attract the
audience to purchase the product that is being advertised through a music composition.