A slide show presentation about a organic farm who needs proper labeling and licensing to grow their business to the next level while protecting their livelihood.

1. FC Farm Problem and
Solution
Project Presentation
Erin Graham
November 28, 2015

2. The Problem
• The business is not taking the necessary steps to protect their family and
business.

3. Inefficiencies
Lack of proper labels Lack of proper licenses

4. Opportunity
• The farm needs the proper pet food license, so that they can sell their Raw
unpasteurized milk to more markets.
• Their word of mouth marketing is skyrocketing sales in multiple markets,
and has the potential to be sold as pet food to stores and farms markets
under that law.

5. The Law
• In the State of Florida it is illegal to sell unpasteurized milk for human
consumption.

6. Opportunity Cont.

7. Labeling Requirements
• Must say “Not for human consumption” on the label. This is a loop hole in
the Florida law that states F.S.A. § 502.091 it is prohibited to sell
unpasteurized milk for human consumption.
• Meaning that it is up to the consumer to drink.

8. Labeling Costs
Item Cost Cost per month
Option A: Purchase Thermal Label
Maker
$43.99 No residual cost No residual cost
Option B: Rent Thermal Label
Maker from Rick G.
$.25 a day $7.50 $90.00
Labels (2.4 in. x 100 ft.)2 in labels $15.48 Per roll /$0.02 per label 400 labels per month is $8.00 $96 a year in label costs
Total Option A:$59.47
Option B: $15.73
Option A: $8.00
Option B: $15.50
Totals after year one.
Option A: $96.00
Option B: $186.00
Licensing Costs
Pet Food License $30.00 $2.50 $30.00
Total for licensing and labeling Option A:89.47
Option B:45.73
Option A: $10.50
Option B: $18.00
Option A: $126.00
Option B: $216.00

9. Benefits

10. Risks

11. Discussion Plan

12. Final Recommendations
• To have an open and honest conversation
• Listen equally to each others opinions
• Take into consideration the other parties view points
• Be civil
• Walk away before things get too heated
• Come to a decision on where they stand

13. References
• Pet Food Licensing Requirements. (2015). Retrieved December 7, 2015, from http://lims.flaes.org/Greetings.aspx?id=2 &
reg = new
• Florida - A Campaign for Real Milk. (2000). Retrieved December 7, 2015, from http://www.realmilk.com/real-milk-
finder/florida/#fl
• Godoy, M. (2013, May 22). A Legal Loophole For Raw Milk Lovers: Call It 'Pet Food' Retrieved December 7, 2015, from
http://www.npr.org/sections/thesalt/2011/10/13/141249172/a-legal-loophole-for-raw-milk-lovers-call-it-pet-food
• Florida Raw Milk Laws. (2012). Retrieved December 7, 2015, from http://milk.procon.org/sourcefiles/florida-raw-milk-
code.pdf