It has become clear that a dynamic visual presence is essential for developing a successful social media campaign and just as essential for your underlying social strategy. But stunning visual campaigns don’t have to be just for the big-name brands with money to burn on fancy lighting, editing and production costs. Even a small brand can make waves with thoughtful and visually powerful multimedia. Here are 5 ways that almost anyone can start introducing multimedia elements into your social media presence.

1. Let’s Get Visual
5 ways to add
multimedia to
your social
media strategy

2. Some Neat Stats…
 There are 5 million images uploaded to Instagram every day
 There are 800 million active users on YouTube that spend an
average of 15 minutes/day on YouTube
 The average user spends 89 minutes/month on Pinterest
 90% of information transmitted to the brain is visual, and visuals
are processed 60,000X faster in the brain than text
 Visual content drives the most engagement. Just one month after
the introduction of Facebook timeline for brands, visual content --
photos and videos -- saw a 65% increase in engagement
 25 million smartphone users stream 4 hours of mobile video per
month. 75% of smartphone users watch videos on their phones,
26% of whom use video at least once a day

3. 1. Expand Onto Visual Platforms
Pinterest – visual pinboard, tell your brand’s story through specific boards and
define tone.
Tell the complete story behind your brand with photos and visuals.
Use visual platforms to introduce other facets of your brand

4. Brand example: Whole Foods

5. Expand Onto Visual Platforms (con.)
Instagram – Show your brand’s personality through behind-the-scenes, sneak peaks
and company culture.
Brand examples: Red Bull, GE
Tell the complete story behind your brand with photos and visuals.
Use visual platforms to introduce other facets of your brand

6. Brand example: Red Bull

8. Expand Onto Visual Platforms (con.)
Tumblr – Want to reach the young, hip,
tastemakers? Try hosting a blog on Tumblr.
Focus on inspirations. Art, music, fashion,
technology, photography, food, etc.
Brand examples: Sephora
The Glossy – tips, tricks on makeup
and beauty and looks at new products
Tell the complete story behind your brand with photos and visuals.
Use visual platforms to introduce other facets of your brand

10. Expand Onto Visual Platforms (con.)
YouTube/Vimeo – Tell your brand’s story through a
mix of fun, interesting, and informational videos.
They can be short or longer. Make sure to commit
to making videos on a regular basis.
Brand example: Home Depot
Informational videos done in a “next-
door neighbor” voice with videos on home repair
and renovation projects, uses product placements
instead of straight commercials, uses employees in
spots, humanizes and makes a resource.
Tell the complete story behind your brand with photos and visuals.
Use visual platforms to introduce other facets of your brand

12. 2. Produce Branded Graphics/ Content
Get creative: present simple, tips, facts, stats, quotes, collages and
short pieces of information in simple graphics.

13. Produce Branded Graphics/Content (con.)
Favorite apps: InstaQuote, Phonto, Poster+ Phoster, Diptic, Framestastic, Meme Generator
Favorite web tools: PicMonkey, Polyvore, Some eCards
Infographics: infogr.am, icharts., venngage.com, easel.ly, piktochart.com

14. How do I make producing video
content easier?

15. 3. Get Vlogging!
How to make video easier? Simple! Host a vlog, or video blog. Feature your
company’s thought leader host a regular chat about the latest in your industry.
Invite other team members, experts, do interviews or answer questions from the
audience.
Web Options: Google+ hangout – connect members in separate locations
Ustream – stream live with app on Facebook

16. 4. Introduce Short Video
Instead of jumping into video, dip your toe in with short video stories
told through apps like Vine or Cinemagram. Make your own GIFs with
apps like GIF+

17. 5. Capture User-Generated Content
Who doesn’t want some love online? Ask for photos or videos from fans or
repost photos online and tag them to make connections and promote
sharing. This is also a good jumping off point for making photo galleries and
hosting photo and video contests.

18. When in Doubt…..
Throw in a cat photo!

19. Erin Richards-Kunkel is the Social Media
Director at Rocket Post, a social media
marketing firm helping brands take their
social media to the next level. Richards-
Kunkel develops dynamic and fully
integrated social media presences that
connect and engage with audiences
while telling the story behind the brand.
Connect with me:
Twitter  @ErinSRichards
Facebook FB/ErinRichardsKunkel
@Rocket_Post
erin@rocketpost.com
About Me: