This document summarizes the goals, strategies, and results of Bevolo's August Art Campaign. The campaign aimed to increase website traffic, engage a broader community, and showcase Bevolo's artistry. It featured artist submissions recreating Bevolo products and encouraged voting. Digital promotion and some printed materials were used. The campaign connected to more people and drove higher engagement than typical posts. It provided insights into effective targeting and incentives for future campaigns.

1. August is Art Campaign
Introduction | Submissions | Voting Period

2. You asked
• To increase, then maintain traffic to the
bevolo.com
• To engage and connect to a larger community
• To showcase other sides of the Bevolo brand
(artistry, universal)

3. Introduction Strategy
Introduction (July 6th-August 10th):
What were the goals and objectives of the campaign?
– A campaign that featured Bevolo products as art and strove to connect to a broader
audience
– A promotion to encourage artists to recreate products in a creative way
– A strategy to stimulate interest through cross promotion and prize incentives
How did we set out to achieve this?
– Social Media created digital marketing materials for strategic email and social platform
distribution.
– Print materials were distributed to galleries, local social spaces, and individual artists

4. Submission Strategy
Submission Strategy (July 14th-August 10th)
Budget was for printed materials ($117.69), the rest was free digital solicitation
How did we plan to attract interest and action for the campaign during all
stages?
• $ Allocated: Galleries on Royal St./Frenchmen Art Market/Magazine
St./Hung in the showrooms
• Free promotions:
• Emailed: Local university art departments, Etsy artists who feature Bevolo lamps with
attachments
• Advertised on Facebook using promo materials
Follow Up: in what ways did we continue to engage with our audience?
– Artists were added to an email database on Constant Contact
– Incoming submissions were archived and later posted on Social Platforms with
artist’s website information

5. Voting Strategy
Voting Strategy (August 10th-August 30th)
Where were submissions housed?
• Because it was a digital art gallery, submissions were uploaded to Facebook,
Pinterest and bevolo.com social pages with artist promotional information links.
• Artists were notified through email once the pages were live, and given voting
criteria.
How did we convey the correct messaging to encourage action after submissions?
• Artists were given the links through email to share on their pages, this created a
broader reach and engagement with Bevolo community.
• Bevolo encouraged voting to our followers through promotional content on social
channels.
• Bevolo messaged that the winner was determined by the attention entries
received (low barrier to entry)

6. Introduction & Submissions Results
July 6th-August 10th
Maintain and Increase Traffic to Website
-Email was sent July 8th with blog linked
-Increase in session views by +500 the day after
-Maintained steady, typical rate weeks following

7. Introduction & Submissions Results
Maintain and Increase Traffic to Website
2% Increase
in open rate
and 26 more
clicks with
less link
options

8. Takeaways
• Website Traffic
– Experienced a brief surge, need to continue connecting
back: offer incentives, produce good content
– Conversions: Make social/referrals have more contact
conversion by promotions
• Constant Contact/Email
– Effectively drove traffic to the website
– 2% increase in open rate from last newsletter, click % was
down but more traffic went to the website because only
link was our blog--Determine objective with each
newsletter
– Was sent Saturday morning using a CC format (large
images and a link) that people responded to

9. Submissions
Engage and Connect to a broader community
All posts saw 2x + rate of
engagement than other
posts
Reach was higher than other
posts about NOLA events, or
industry interests

10. Previous Highest Performing Post:

11. Highest Performing Post EVER!! (This will only increase as the contest closes out)

12. Takeaways
• We DID connect to a broader community as
shown by the HUGE increases in POSITIVE
engagement and reach
• Posts
– Original image based content with a purpose does
REALLY well
– Our community wants to see more of that, less
about NOLA events, industry trends etc.

13. Decent media tweet impression with one like, not
connected to a major publication like Veranda
Introduction to the Campaign

14. Post Campaign Submissions in
People more invested so these
numbers were consistent and
higher than normal
Less overall impressions due to smaller
target

15. Takeways
• We engaged with twitter followers in a
meaningful way
• Art specific tweets had less impressions than
other tweets during this time
• What else did well during this period:
– @Publications: Luxemag, Verandamag, Dering Hall
– @Places: local restaurants, Houston,
– @Interests or #: Interior design, #nola
– Mini Campaign: “Get to know your customers” had many
tweets in a day with a pic and location tag (it did well)

16. 1,000 more followers than a
board of similar number of
original pins

17. Insight and Strategy for Future Social
• Introduction
– 80% of artists that participated did so because
they heard through social channels
– Print materials didn’t get as much attention
• Distributed too early? Not eye catching? Seen in wrong
places?

18. Insight and Strategy for Future Social
• Submissions
– Received 32 inquiries/interest expressions
– Received 15 artist entries (not counting those who
submitted more than 1)
– Unsure of the initial exposure—estimation is
about 300-500
• Low investment could be due to:
– Uncomfortable with prize/Bevolo using artist content
– Wrong target audience—next do luxury brand

19. Insight and Strategy for Future Social
• To drive sales continue traffic to website link
more posts to website
• Next campaign should target our defined
audience rather than appeal to a new one!
• Next prize should encourage a buy (buy 1
lantern you may be randomly selected to get a
matching one)

20. THANK YOU!
Further questions? Email erin@bevolo.com