2. @erinsagin
Meet Erin
• Customer Success Manager at WordStream
in Boston, MA
• Has specialized in Paid Search for 3 years
• Team consults for over 2,000 accounts
• When I’m not working, you’ll find me hula
hooping, vacationing in the Caribbean and
binging on reality TV
4. @erinsagin
Win This $25 Amazon Gift Card and help
me get 363 Tweets to beat Larry Kim!
Include the hashtag #pubcon and me,
@erinsagin, in your tweets!
Prize awarded for either:
– Funniest tweet OR
– Most clever remarketing tip
16. @erinsagin
9:15AM: Coffee Break
• User shops online and puts item in
cart
• Interrupted before completing
purchase
• Cookied and added to remarketing
list with impression cap of 2
12PM: Lunch Break
• User returns online to browse email
• Served one remarketing ad
• Returns to work
3PM: Afternoon Break
• User goes online to read the news
• Not served second remarketing
ad, as Google assumes she will
return online later in the day
5PM: Workday Complete
•User packs up and heads home for
the day
•Google never had the opportunity to
serve another ad and the impression
cap of 2 is NOT met
The Display Network is
Competitive
24. @erinsagin
It’s Easy!
• AdWords Ad Gallery,
formerly the Display Ad
Builder, allows you to
create ad of all sizes for
free.
• Don’t like the AdWords
option? Try BannerSnack
software or work with a
graphic designer!
33. @erinsagin
Pro-Tip!
1. Head to Google Analytics.
2. View Conversions Time Lag.
3. Determine the time frame in which 95% of your conversions
occur. This should be your new Membership Duration.
30 Day
Duration!
36. 3 Bold Steps to Boost Your Exposure
1. Be Aggressive Set Impression Caps to Unlimited
2. Be Everywhere Create Ads in All Formats and
Sizes
3. Be Persistent Extend your Membership
Duration to 3x Sales Cycle