2. BRAND / PROJECT MANAGER
MY NAME IS ERNEY TAN. I AM A BRAND / PROJECT MANAGER WITH 10++ YEARS OF
EXPERIENCE IN VARIETY INDUSTRIES AND COMPANY SIZES.
FAITH IN FATE
SINCE I WAS A LITTLE GIRL I ALWAYS LOVE TO DO SOMETHING DIFFERENT AND
ALWAYS WANT TO KNOW IF THERE’S ANYTHING FOR ME WHICH NEED MY ASSISTANCE.
ON SOME LEVEL, I ALWAYS KNEW THAT THERE MUST BE SOMETHING THAT I CAN
DO PASSIONATELY IN MY LIFE. I JUST HAVE TO RIND THE RIGHT ANSWER.
I ALWAYS HAVE MY ALL TIME HEROIN – MS CHONG & MDM RAYMIE WHO ARE THERE
FOR ME ALWAYS. BOTH OF THEM MADE A GREAT IMPACT IN MY LIFE AND SHOWED
ME THE WAY TO FIND MY OWN SELF. I LISTENED TO THEIR WISE WORDS AND
STARTED LOOKING FOR MY DESTINATION.
PROJECT MANAGEMENT
THROUGH A NUMBER OF SCHOOLS, TRAININGS, COURSES AND LOADS OF WORKING
EXPERIENCES. I FINALLY CAME ACROSS BRAND / PROJECT MANAGEMENT. I KNEW
RIGHT AWAY THAT I FOUND THE RIGHT ENERGY.
3. BRAND / PROJECT MANAGER
BRAND / PROJECT MANAGEMENT
AFTER DWELL IN THE INDUSTRY FOR MORE THAN 10 YEARS. I AM
EQUIPPED WITH FOLLOWING SKILLS & EXPERIENCES :
BRAND MANAGEMENT
BUSINESS ADMINISTRATION
SALES & MARKETING MANAGEMENT ( BUDGETING )
OPERATIONS & PROCESS MANAGEMENT
PEOPLE MANAGEMENT ( LEADERSHIP AND MANAGEMENT )
PROBLEM SOLVING SKILLS
4. BRAND MANAGEMENT
TO EXECUTE BUSINESS PLANS AND IMPLEMENT BUSINESS STRATEGIES IN
ORDER TO ACHIEVE THE GIVEN GOALS OF THE DEPARTMENT
( WORK CLOSELY WITH THE TEAM BY PRIORITIZING BUSINESS GROWTH
POTENTIAL)
PLAN YEARLY SALES AND PROFIT BUDGET TO ACHIEVE ORGANIC AND NEW
GROWTH
REVIEW AND ANALYSE SALES AND PROFITABILITY BY IMPLEMENTING
NECESSARY ACTIONS FOR BUSINESS EFFICIENCY.
REVIEW AND ANALYSE PRODUCT MIX PERFORMANCE TO MAXIMIZE SALE
ABILITY
REVIEW AND CONSOLIDATE NON PERFORMING COUNTER/OUTLET TO MINIMIZE
LOSSES
5. BRAND MANAGEMENT
IDENTIFY OPPORTUNITIES FOR BUSINESS EXPANSION IN CAPTURING BIGGER
POINT OF SALE
PROPOSE AND LEVERAGE ON COMPANY'S STRENGTH OF MULTIPLE BRANDS
DIRECTION FOR PRESENTATION TO TRADE TO SECURE ADDITIONAL POINT OF
SALE
BUILD AND MAINTAIN A STRONG MUTUAL RELATIONSHIP WITH TRADE
PARTNERS, LANDLORDS, LEASING TEAMS AND PROPERTY AGENTS
ENSURE PROPER PLANNING ON STORE, STOCK, PEOPLE AND MARKETING
ACTIVITIES ARE CARRIED OUT BY TEAM TO FACILITATE FOR A SMOOTH
OPERATION.
6. BUSINESS ADMINISTRATION
TO PLAN & EXECUTE BUSINESS ADMINISTRATIVE TASK SUCH AS :
(1) COMPANY SET-UP
(2) ACCOUNTING & FINANCE & TAXATION MATTERS
(3) PAYROLL MATTERS
(4) ENSURE ALL THE COMPLIANCE OF STATUTORY REQUIREMENTS
(5) PURCHASING & NEGOTIATION PROCESS.
7. SALES & MARKETING MANAGEMENT
ARTWORK DEVELOPMENT FOR ABOVE-THE-LINE / BELOW-THE-LINE
ACTIVITIES(PROPS / MATERIAL)
REVIEW AND ANALYSE PROMOTION GIMMICKS & STRATEGIES TO ENSURE
EFFECTIVENESS
PERFORM PERIODICAL REVIEW ON MARKETING & EVENT ACTIVITIES
PROPOSE EVENT & COLLABORATIONS ACTIVITIES TO ENSURE SALES DRIVEN
ENSURE ALL THE MARKETING ACTIVITIES ARE WORKED WITHIN BUDGET.
8. OPERATIONS & PROCESS MANAGEMENT
STANDARD OPERATIONAL PROCEDURES (SOP) IS CONSTRUCTED
FOLLOW ESTABLISHED POLICIES AND STANDARD OPERATIONAL PROCEDURES
(SOP)
ENSURE UNIFORMITY AND EFFECTIVENESS OF EXECUTION AT ALL LEVEL
BUILD AND MAINTAIN A STRONG MUTUAL RELATIONSHIP WITH CONTRACTORS
& FIT-OUT TEAM
ENSURE ALL THE COMPLIANCE OF REQUIREMENTS
BUILD AND MAINTAIN A POOL OF TALENT RESOURCES OF SALE ASSOCIATES
FOR CURRENT AND EXPANSION PLAN.
9. PEOPLE MANAGEMENT
PLAN RELEVANT LEARNING AND GROWTH FOR PERSONAL AND SKILL
ENHANCEMENT. ( BUILD ON STRENGTH ; DIMINISH WEAKNESS)
CONDUCT PERIODICAL APPRAISAL WITH DIRECT REPORT
RECRUIT AND RETAIN DIRECT REPORT.
CONDUCT PERIODICAL APPRAISAL WITH TEAM / FRANCHISEE TO ENSURE
COMPETENCY.
