Navike po pitanju štednje u Srbiji za 2014. godinu. Prezentacija na engleskom

1. THE SAVINGS BEHAVIOR
IN SERBIA
a representative survey among
the general population 15+
September 2014

2. Survey design SR 1
Research aim
The present report documents the results of the 2014 Savings Research in Serbia,
investigating people’s behavior, attitudes, motives and strategies in regard to saving.
Comparable researches were conducted in the following countries: Austria, Czech
Republic, Slovakia, Hungary, Croatia, Romania.
Results of these countries are presented in separate reports.
Method/ Sample
• telephone interviews, nationwide
• representative for the bankable population, aged 15+ years
Sample size In total, n=500 interviews were conducted.
Timing
Interviewing took place in September 2014.
Trend figures show developments compared to the previous surveys in 2013 and
2012.
Contact
Research Director
Ansgar Löhner
Tel: 0043/ 732 77 22 55 - 208
mob.: 0043/ 676 9164650
loehner@imas.at
Project Executive
Astrid Heinrich
Tel: 0043/ 732 77 22 55 - 217
heinrich@imas.at

3. The importance of saving, trends SR 2
Question 1: "First in general, how important do you personally assess 'putting money away'? Would you say, 'putting money away' is for
you –" %
General population 15+ in Serbia
2014 2013 2012
Putting money away is -
Very important - 1
Rather important - 2
Only somewhat important - 3
Of minor importance - 4
Not important at all - 5
43
34
15
3
5
40
34
15
7
4
44
28
16
6
6
Average 1,9 2,0 2,0

4. The importance of saving SR 3
Question 1: "First in general, how important do you personally assess 'putting money away'? Would you say, 'putting money away' is for
you –"
+/- Diff. to 2013 %
Total Men Women
15 - 29
years
30 - 49
years
50+
years
Erste Bank
clients *)
(n=500) (n=240) (n=260) (n=120) (n=170) (n=210)
Putting money away is -
Very important - 1 +3
Rather important - 2 0
Only somewhat important - 3 0
Of minor importance - 4 -4
Not important at all - 5 +1
Average 1,9 -0,1 2,0 1,8 2,0 1,9 1,9
*) Number of cases too low.
General population 15+ in Serbia
43
34
15
3
5
39
47
35
46 46
34
34
37
31 35
19
12 25 14 11
3 3
2
4 2
5 5
1
5 7

5. Usage of savings products, trends SR 4
Question 2: "What about you, which of the following savings-products do you personally use? Do you personally have a -"
%
2014 2013 2012
Savings products are personally used:
Life insurance
Fixed deposit saving
A vista
Pension fund
Children saving
Real estate *) *)
Gold or other precious metals *) *)
Active saving
Investment fund, bonds *) *)
Save in cash, at home or in a safe box
None of this, do not save
*) Not asked before
General population 15+ in Serbia
9
9
8
4
1
2
48
36
9
9
7
6
3
3
2
1
0
45
39
11
12
10
5
2
2
55
27

6. Current monthly savings amount, trends SR 5
Question 3: "And how much money do you currently put away? If you do not have a monthly savings plan, please convert it to monthly. Would you
say you currently save per month -"
%
Savers in Serbia
2014 2013 2012
Currently put away per month:
0 RSD / nothing
Up to 2.000 RSD
2.001 to 4.000 RSD
4.001 to 6.000 RSD
6.001 to 12.000 RSD
12.001 to 20.000 RSD
More than 20.000 RSD
10
30
28
16
10
3
3
11
32
25
16
10
2
3
12
27
21
19
14
4
4
Average amount 4 200 RSD 4 185 RSD 4 777 RSD

7. Current monthly savings amount SR 6
Question 3: "And how much money do you currently put away? If you do not have a monthly savings plan, please convert it to monthly. Would you
say you currently save per month -"
+/- Diff. to 2013 %
Total Men Women
15 - 29
years
30 - 49
years
50+
years
Erste Bank
clients *)
(n=300) (n=145) (n=155) (n=84) (n=103) (n=113)
Currently put away per month:
0 RSD / nothing
Up to 2.000 RSD
2.001 to 4.000 RSD
4.001 to 6.000 RSD
6.001 to 12.000 RSD
12.001 to 20.000 RSD
More than 20.000 RSD
Average amount 4 200 RSD +15 RSD 4 990 RSD 3 463 RSD 3 952 RSD 4 176 RSD 4 409 RSD
*) Number of cases too low.
Savers in Serbia
10
30
28
16
10
3
3
10
26
23
21
12
4
4
10
33
33
12
9
2
2
5
33
32
16
9
3
2
10
24
30
19
12
4
1
13
33
23
13
10
3
4

8. Satisfaction with current savings amount, trends SR 7
Question 4: "Are you satisfied with the amount you currently are able to save or not? Would you say you are –"
%
Savers in Serbia
2014 2013 2012
With current savings amount-
Very satisfied - 1
Rather satisfied - 2
So so - 3
Less satisfied - 4
Not at all satisfied - 5
5
17
15
33
29
5
12
18
25
40
6
14
15
27
38
Average 3,6 3,8 3,8

9. Motivations for saving, trends SR 8
Question 5: "All in all, what is your motivation to save money? I will now read to you various possible motivations to put money away. Please always
tell me if this is personally for you a motivation to save money as well."
%
Personal motivations for saving- 2014 2013 2012
Saveguarding:
Financial back up, for emergencies
As an old age pension provision,
in order to stop working earlier, as nursing care insurance
Purchases:
So that I can afford something later on
For smaller and larger acquisitions, renovations
For vacation trip
Without a special reason
Savers in Serbia
72
24
43
36
22
7
75
28
45
38
25
8
80
30
56
44
33
5

10. SR 9
The important aspects of savings/investment
products (prompted)
Question 7: "Often people have different opinions on what to expect from savings- and investment products. No matter if you currently have such
products, we would like to know a little about your opinion. I am going to read to you several statements. Please tell me which one of those is for you
personally the most important aspect in regard to savings, which one is the second most important, and which one the third most important one."
most important
2nd most important
3rd most important
%
Total Men Women
15 - 29
years
30 - 49
years
50+
years
Erste Bank
clients *)
(n=500) (n=240) (n=260) (n=120) (n=170) (n=210)
Money always disposable
Low risk
High interest rates or yields
Easily understandable
products
*) Number of cases too low.
General population 15+ in Serbia
59
21
14
7
18
35
33
13
16
33
28
23
93
89
75
43
54
24
17
6
17
41
30
12
21
30
30
19
92
95
77
37
64
18
11
7
19
29
37
15
11
36
25
28
94
83
73
50
62
22
11
4
18
36
32
14
17
28
35
21
97
86
78
39
59
20
17
4
15
38
32
14
16
35
27
23
90
93
76
41
57
21
12
10
21
32
35
12
15
35
25
25
93
88
72
47

11. People’s attitudes towards investments SR 10
Question 9: "One question in regard to 'financial investments', meaning bonds, stocks, funds etc.
What is your general opinion in regard to invest your money into bonds, stocks, funds etc? Would you say –"
General population 15+ in Serbia
Diff. to 2012 %
Total Men Women
15 - 29
years
30 - 49
years
50+
years
(n=500) (n=240) (n=260) (n=120) (n=170) (n=210)
Opinion on investing in bonds,
stocks, funds, etc. -
Very positive - 1 +3
8
Rather positive - 2 0
15
Neutral - 3 +9
64
Rather negative - 4 -9
7
5
Very negative - 5 -5
8 8 9 7 8
13 16 17
15 14
64
64
67
66
61
7
8
6
6
10
7 4 1
6 7
Average 2,9 -0,2 2,9 2,8 2,7 2,9 2,9

12. Reasons for negative opinion on investments SR 11
Question 9: "One question in regard to 'financial investments', meaning bonds, stocks, funds etc.
What is your general opinion in regard to invest your money into bonds, stocks, funds etc? Would you say –“
Question 10: "Why is your opinion on bonds, stocks, funds etc. negative?“
Diff. to 2012
General population 15+ in Serbia
(n=500)
%
People with negative opinion on investments (bonds, stocks, funds)
Reasons for negative opinion:
13
33
(13%=100%, n=63)
Too risky, too uncertain -2
30
Missing trust, do not trust these investments +5
27
Bad experiences: Lost money (personally/ family) +10
8
Fraud, rip-off 0
4
Negative news: Have heard a lot of bad things -4
4
Missing knowledge: Don't know anything/ enough about it -1
4
Because of the crisis -1
1
Overall no interest -2
1
Other +1

13. SR 12
Expected development of interests on savings,
investments in the next 5 years
Question 11: "What do you think: How will the interest rates on savings- or investment products develop in the next 5 years? Will they rather –"
%
Total Men Women
15 - 29
years
30 - 49
years
50+
years
Erste Bank
clients *)
(n=500) (n=240) (n=260) (n=120) (n=170) (n=210)
Increase
Stay the same
Decrease
Don't know
*) Number of cases too low.
General population 15+ in Serbia
24
41
21
14
25
44
22
9
23
39
20
18
37
34
23
5
24
47
21
8
17
40
20
23

14. SR 13
Long-term plans for investing money to avoid loss of
value
Question 12: "Recently, there have been many discussions about the low interest rates on deposits, which do not even compensate the inflation. May I
ask you on your opinion: Have you already thought about the best ways of investing your money in the long term, so that it will not lose its value? Or
aren't you making any plans about this at the moment?"
%
Total Men Women
15 - 29
years
30 - 49
years
50+
years
Erste Bank
clients*)
(n=304) (n=147) (n=157) (n=84) (n=105) (n=114)
Yes, have already thought about it
No, don't make any plans
*) Number of cases too low.
Savers in Serbia
9
91
13
87
5
95
10
90
11
89
7
93

15. SR 14
Intention to make plans in the future to avoid a loss of
value
Question 12b: "And do you intend to make any plans in the future about how to invest your money because of the low interest rates?"
Savers in Serbia
(n=304)
%
People who don't make plans at the moment
Intentions to make plans in the future
to avoid a loss of value in savings
91
(91%=100%, n=277)
Yes
17%
No
83%