1. ERWIN REID
(416)809-0740 / ereid2071@rogers.com
EMPLOYMENT HISTORY
Operations Manager, PARC Physiotherapy and Rehabilitations Centres of Ontario
Sept 2015- March 2016
• Responsible for the development and implementation of a marketing plan to
promote seven physiotherapy clinics to general practitioners and specialist across
the GTA
Specialty Care Representative (Psychiatry, Neurology) Pfizer Canada Ltd. Oct
2010 – July 2015
Kirkland, QC
• Instrumental in obtaining hospital formulary listings of new products, Effexor,
Pristiq , Relistor and Zeldox
• Coordinated and developed complimentary programs with CE-LHIN and E-LHIN
• Mediated with CE-LHIN ACTT team to allow industry sponsored program
• Planned and executed local, regional and national educational events
• Trained and coached several key opinion leaders as speakers to address both the
needs of the audience as well as supporting Pfizer’s business requirements
• Trained both Primary and Specialty Representatives
• Developed successful institutional business plans and mapping for key teaching
centres for example: Toronto Western Hospital, Toronto General Hospital, St.
Michael’s, Princess Margaret, Sick Kids, Sunnybrook, Ontario Shores, Queen’s
(Kingston), Memorial (Newfoundland)
• Developed successful institutional business plans for key community hospitals for
example: TEGH, Scarborough Hospitals, NYGH, Rouge Valley, Lakeridge Health
• Initiated the development of a Metabolic Clinic at Toronto East General Hospital to
monitor metabolic consequences of atypical antipsychotics with the goal of
improving patient adherence and outcomes
• Demonstrated ability in planning and implementing special presentations at sales
meetings for example Market Access
• Excellent ability to analyze, synthesize and articulate information in a concise
manner in order to make recommendations on strategies to resolve policy/political
issues
• Pharmaceutical Business Representative(Psychiatry, Rheumatology), Pfizer
Canada Ltd. June 2010 – Oct 2010
• responsible for multiple product lines and acted as lead on Pristiq responsible for
developing business plan, managing budgets and collaborating with colleagues to
meet and exceed sales objectives
• responsible for organizing and implementing strategic CHE initiatives
2. • supported other neuroscience product lines
Senior Specialty Representative (Psychiatry, Immunology, Endocrinology,
Oncology), Wyeth/Pfizer Canada Ltd. 1991- 2010
Markham, ON
• Liaison between key opinion leaders and sales and marketing (Regional
Marketing Mangers, National Marketing Managers and VP of Sales)
• Participated in launch strategy meetings
• Results oriented, exceeded sales targets in several consecutive years, member of
“President’s Circle of Excellence”
• Collaborated with medical and key academic sites for initiation of Research
Grants and clinical trials
• Established network of key stakeholders
• Strong project management, organizational skills, managed multiple priorities
• Demonstrated ability in problem solving, negotiation and conflict resolution skills
• Strong interpersonal and communication skills, demonstrated ability to influence
key opinion leaders
• High levels of business acumen and understanding of Account Management
principles in order to manage budget
Pharmaceutical Representative (Cardiovascular), Boehringer Ingelheim
1987-1991
Burlington, ON
• responsible for meeting and exceeding sales targets on multiple product lines in
the Toronto East territory
• organized multiple CHE programs and controlled budgets on multiple product
lines
• created advocacy from community specialist to create acceptance and
understanding of product use among family physicians
EDUCATION
Bachelor of Science (Microbiology and Biochemistry) 1984
University of Toronto
PROFESSIONAL DEVELOPMENT
U.T.R.P.A Radiation Protection Course
Accreditation of Pharmaceutical Manufacturers Representatives:
Basic Course
