1. 64 TRAVEL RETAIL
C O N N E C T I O N S
I head the Customer Marketing team for Mondelez
World Travel Retail (WTR), a department
tasked with implementing insight-led strategic
initiatives focused on travelling shoppers that
accelerate the growth of the entire confectionery
category. I’ve helped spearhead the creation
and execution of Mondelez WTR’s Delighting
Travellers vision, which sets out an ambitious
growth plan for confectionery in travel retail.
I feel extremely privileged to work with amazing,
iconic brands such as Toblerone, Milka, Oreo
and Cadbury.
I see a positive future ahead for the industry
and the confectionery category, but there are two
particular challenges which, if properly tackled,
could accelerate growth significantly in the
channel. The first is the way the industry works
together across the trinity of landlords, retailers
and brand owners. On the occasions where we
work in partnership with retailers and landlords
we often see a greater level of commercial
success as a direct result. To drive more of these
collaborations we created the Trinity Engine
application last year.
The second challenge is to be more customer-
centric and insight-driven in the way we plan and
deliver each aspect of the retail offering. If we put
the customer first at every opportunity, everyone
stands to benefit.
I’m the co-founder of MosquitNo, which has
been in existence for six years and a part of
the travel retail industry for five. MosquitNo is a
Dutch business that has pioneered a natural and
trendy means of protecting human beings from
mosquitos, a major cause of tropical diseases
across Asia and other regions with warm climates.
MosquitNo is more than just a cream or spray.
We created a whole range of merchandise to
support the brand, and everything we produce
is non-toxic and with a proven effectiveness of
97 per cent.
I got into this area through my interest in
global retail concepts and backed by my degree
in finance and accounting. Then, I developed an
interest in entrepreneurship. I’m originally from
The Hague in the Netherlands but now based in
Hong Kong.
I believe that Asia-Pacific and Latin America
passenger traffic growth would support strong
travel retail expansion for our company over the
next five years. We plan to generate sales of our
insect repellent beauty and health products across
the world and market our products through
freestanding stores, duty-free and travel retail
outlets together with authorised retail websites.
COMPANY:
Mondelez
World Travel
Retail
JOB:
Head of
Customer
Marketing
COMPANY:
MosquitNo
JOB:
Director
of Brand
Development
and Travel
Retail
ANNA
SZENTIVANYI
ERWIN
WIJNEN
AGE
32
AGE
28
25 UNDER-35 EXECS