1. Email campaign
E.Paulin

2. S O S T A C

3. S ITUATI
ON
• Strengths:
– 7 hotel group
– Different promotion campaigns
– Different attractions
– Database already existing
• Weaknesses:
– No email campaign
– No sign up form
– Website not completed
– Lack of promotion

4. S ITUATI
ON • Opportunities
– New markets
– New services
– Expand their
segmentation
• Threats
– Social Network
– New competitive
products
– New entrants
– Customer choice (price)

5. O bjecti
ve
• Promote the Tuli Hotels using email
campaign
• Cover guests needs
• Increase promotion and word of mouth
• Become more competitive
• Attract new customers
• Expand Target Market
• Guests loyalty
• Get feedback

6. S trateg
y
• Integrate email campaign to social
media network
• Welcome message
• Offer contests –> sign in newsletter

7. T actics
• Building new Database
• Create and opt-in Form
• Offer Incentives
• Monthly Newsletters / E-cards
• Provide Value to email
• Offer Loyalty programs
• Promote Events, tours and
excursion

8. A ctions
• Marketing Department in charge
• Monthly/ Weekly emails
– Newsletters/ecards
– Contests
• Outsourcing???
– I contact
– Vertical response

9. C ontrol
• Feedback
– Send their guests a post stay
survey form to get feedback
on the stay.
• Build customer relationship
• What guests likes or dislikes
• Measure the results
– Open emails
– Link clickage
• Contact innactive subscribers

10. Building the database
• Create an opt-in form.
– Offer incentives
– Promotional offers
– When booking
• Ask the area of interest (segmentation)
– Weddings
– Group meetings
– Family trip
• Collect emails when guest checks-in or out.
– An hotel can collect from 1,000 to 20,000 mails in a
few months

11. Information Needed.
• First name, surename and
tittle
• Email
• Gender
• Country
• Date of birth (data updated)
• Policy
• Terms and Conditions

12. The email marketing plan
• Two kind of campaigns
– E-Cards
• Packages
• Tours
• Spa specials
• Mothers day specials
• More
– E-Newsletters
• Multiple specials and
items