The foremost banner that made its appearance was in the year 1994 and ever since, the world of the Internet has seen a cyclone of such promotions making their way into the lives of people. In this form of advertisement, graphics are extensively used on websites and they do come in various sizes and shapes.

1. Banner Ads- Is This Still an Effective Method to Promote?
The foremost banner that made its appearance was in the year 1994 and ever since, the world of
the Internet has seen a cyclone of such promotions making their way into the lives of people. In
this form of advertisement, graphics are extensively used on websites and they do come in
various sizes and shapes. The accepted standard is 468 pixels and width of 60 pixels. Because
this size is so widely accepted, the similar ad could be easily used on various websites without
having to alter its layout and volume of size. Using this as a means of promotion of contact
details, address or anything else could be done however the actual purpose behind them is
interest people so that they click on them and finally reach your site’s page and further make
purchases of the products produced by your company. Although there are many strong and
positive points relating this being used as a promotion mode but there have been rumors aired
that its effectiveness is fading away.
A few people have complete faith in them whilst some swear by that they are of no use at all. The
rates of such ads have drastically reduced with time. With the help of banner makers or
professional designers a good level return could yet be expected. Pay per clicks cost more than
cost per impressions however is more capable in fetching optimistic click rates for your
promotions. The disadvantage that you get for using this type is that a single person might click
on the ad more than one time and for each click, you need to spend money. Most of the people
avoid using this type because it seems to be an unnecessary monetary burden. If you wish to
make banner advertisements success, you would need combining above average click-through
rates and below average prices as well as vend out high-ticket product or have a strong back-end
well in place so that you can earn on second, third or even the subsequent number of sale seen
with time.
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